Guided by: Dr Sudhir Raj K

Presented by: Akthar Basha

Prabhav Bhat
According to ‘Philip Kotler’ -

“ Any paid form of non personal presentation

and promotion of ideas, goods, or services by
an identified sponsor”
 Infomercials and Commercials
 TRP and GRP
 Television Rating Point
 Audience Measurement
 Classified Ads
 Posting on Forums
 Submitting Articles
 Using Free Directory Systems
 Using Many Reciprocal Links
 Using Opt-In Emails
 SEO Optimization
 Email Advertising
 Video Advertising
 Audio Advertising (PPP)
 Search Advertising
 On-site Advertising
 Mobile Phone Advertising
 The Yellow Pages
 Direct mail
 Magazine advertising
 Business cards
 Vehicle advertising (Wrap)
 Sending promos with invoices
 Cable TV advertising
 Year Ending Estimated Internet Estimated Broadband
Subscribers Subscribers

2005 6 million 3 million

2007 18 million 9 million

2010 40 million 20 million

Source: Indian Online Association, 2008 ( Advertising Express, vol X, Issue 1, Jan 2010)
 Source: Indian Online Association Report, 2009

Name of the Page Views Advertising Rates Advertising Rates

portal (per month) 2003, (In Rs.) 2009, (In Rs.)
Rediff 700,000,000 75,000 125,000
Yahoo 600,000,000 150,000 200,000
India Times 400,000,000 75,000 125,000
MSN India 3000,000,000 75,000 100,000
Sify 150,000,000 50,000 100,000
Sulekha 100,000,000 50,000 100,000
Web Duniya 60,000,000 100,000 125,000
India Info 30,000,000 50,000 100,000
NDTV 60,000,000 150,000 125,000
Hindustan Times 40,000,000 75,000 100,000
CRICINFO 90,000,000 100,000 150,000
Money Control 50,000,000 75,000 125,000
 Source: Indian Online Association Report, 2009

List of the Categories Spending in Rs. cr

E-Commerce 45
FMCG 34
Online Services 23
Banking products 23
Investment products 23
IT/Technology 23
Automobiles 11
Travel/Tourism 11
Media/Entertainment 11
Others 23