NIKOLAI JAPP

19 Carlton Hill, London NW80JX

nikolaijapp@msn.com Mob: +44 (0) 797 107 8914
Professional Experience
01/15 Current

Consultant to Retail Service Platforms, New Ventures & Luxury Brands

Supporting new businesses with strategy, operational planning, business
development and fund raising. Engagements include:
A premium crowd sourced local delivery platform (launched)
A social shopping companion tool (pre-launch with >1 million funding)
A vertically integrated high jewellery company
A showroom based mens outfitters & sizing system (personal venture)
Particular focus on customer capture interfaces, multi-channel delivery,
visualization technologies, fitting systems and social affiliate applications

03/13 01/15

Gieves & Hawkes

Digital and Direct Marketing Manager
Led eCommerce, CRM, Social Media & Digital Innovation execution & projects
Executed vendor assessment, re-platforming, systems integration, CRM
development, in-house content creation & multi-store inventory activation
100% uplift in eCommerce revenue & 50% increase in conversion during tenure
Worked closely with IT teams in the UK and Hong Kong to integrate & improve
legacy systems to create a single holistic scalable marketing platform
Supported Li & Fung Groups (the principle owner of Gieves & Hawkes)
operating teams to define the group Omnichannel retailing vision
Worked with Fung Groups in-house innovation catalysts to originate special
projects, experiments & investments

03/11 09/12

Accenture
Business analyst and strategy consultant
Focused on retail innovation and digital marketing strategy for a number of large
international brands & groups (M&S, Nestl, Shell, 360Buy, ITV, Unilever)
Contributed to business development and thought leadership in the retail space
Particular interests in innovative payments, loyalty systems & mapping social
media engagement to in-store sales and promotions

11/06 06/08

Lookbook
Co-founder of the failed fashion content portal and industry network
Over 80 premium fashion & luxury brands signed up for Beta
Conceptualization, business plan creation, fund raising, product build

Education
2009-2013
2008-2009
2004-2007

Courtauld Institute
LSE
Oxford University

M.Phil Picassos Fashioned Identity

Msc Merit in Social Research
BA Hons, 2.1 History & History of Art (Wadham College)

Interests
Art
Clothes
Architecture
Sports

Particular focus on culture of Japan & C20th French art & design
Traditional menswear, active-wear and technical apparel
Modernist architecture and furniture design
Boxing, gymnastics & weight training