Unit 35 Lo1

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Video installation is the use of video

to display artwork. Most commonly


contempoary artwork, it has become an
increasingly popular way for artists to
showcase their work over the years. The
intention of video installation is to affect
the audiences in different desired ways to
see the work in new ways by incorporating
factors such as the space in which they
install the work to create meaning.
There is two categories which the
installations fall into and these are either
Narrative and Non-Narrative, Narrative form
is what you are most familar with; it is the
structure that you witness in your favourite
Tv programmes or in the book your reading
currently (stereotypically of course). This
style tells a story with a Beginning,middle
and end, the story which is being told is
what drives the film.
On the other hand there is Non-Narrative
which is not about the story but about the
aesthetic and displaying the art. The style
can be experimental and can require the
audience to think in new ways.

Gordon is a Scottish artist who has won


the turner prize for his artwork. His work
is often considered with memory and
uses repetition in various forms and
sculpts time His work often overturns
traditional uses of video by playing with
time elements and employing multiple
monitors. He presented a version of Alfred
Hitchcocks film Psycho which he projected
onto a translucent screen and slowed
down to duration of twenty-four hours
named Gordons 24 Hour Psycho. The work
is slowed down to around two frames per
second rather than the usual 24 resulting in
it lasting 24 hours.

The way in which he manipulated the film


allowed audiences to see the film in a new
way and view unforeseen details. Another
piece of work that he has produced which is
similar to this is Confessions of a Justified
Sinner which combines three clips from an
early film version of R.L. Stevensons novel
The Strange Case of Dr Jekyll and Mr Hyde
that capture saintly Jekyll transforming into
monstrous Hyde. The footage is enlarged,
slowed down and projected onto two
separate screens, one negative and one
positive, in order to prolong and blur the two
states.

Marie is a contemporary artist she is one of


the most prominent figures in contemporary European art. She is well known for her
video sculpture Les larmes dacier translated into English as Tears of steel, the video
sculpture consists of 27 monitors, 6 laser
discs and 6 laser-disc players each of these
pieces of technology is installed into a large
black box sculpture.

Her intention for this piece of work was


for the audience become indulged in the
darkness and provoke fear. Maries work
explores the contest of power between men
and women, between beauty and violence,
mental and physical strength. The tensions
fuel both negative and positive elements of
the social landscape and the arena of human
desire. This particular installation shows
body builders as they pump iron to their
restraints, this is played simultaneously
across the 27 screens. It examines the
compulsion to turn bodies into machines
and by extension the drive to control human
behaviour.

It is played for 8 minutes at a time but is


recycled for 1 hour to allow the audience to
analysis the video to its full potential,

Seeing something new each time similarly


to Douglas Gordon art work 24 hours
Psycho.

Harun Farocki is a contemporary avantgarde German filmmaker and video artist,


His work explores the ways that images
are used to inform, instruct, persuade and
propagandize. One of his first installations;
Workers Leaving the Factory in Eleven
Decades It begins with historys first
film, Workers Leaving the Lumire
Factory in Lyon (1895), and continues
chronologically with other workers leaving
factories in a wide range of fiction and
documentary films, including the silent-era
masterpiece Intolerance (1916), the German
expressionist Metropolis (1927), the comedy
Modern Times (1936), the Italian modernist
The Red Desert (1964), and the Danish
musical Dancer in the Dark (2000).
The installation was displayed on 12
monitors simultaneously he said that The
succession of montage allows one shot to
replace the next and the message is: this
image, not the one before. Simultaneity, on
the contrary, expresses: this shot and at the
same time this other one.

As shown through Harun Farockis video


installations it is clear that the contempoary
artists consider the work of past practitioners in their own work, the Luminere Brothers
held the first public screening in 1895 and
and hold the name of Pioneers of Cinema
without them we may never have been able
to enjoy the novelty of going to the cinema.

My own video installation will be using


computer monitors/ipads (technology) to
display my work. Much Marie I will be using
a scuplure to install the technology, a box
which the audience can insert their head
into and on the inside of the box will be a
Ipad playing the work. Noise cancelling
headphones will help to create the
atmosphere I am wanting to achieve.

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