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    Strategy Recommendation For Pepsico

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    rajma2006
    PepsiCo should expand its food division and focus on healthy drinks as consumer trends shift. It should target rural and remote destinations with non-carbonated juices like guava, grapes, and sapota to differentiate its products, gain market share from Coke as the leader, and position itself as the challenger through strategies like price cuts, product differentiation, or new product offerings revealed by a SWOT analysis.

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    Strategy Recommendation For Pepsico

    Uploaded by

    rajma2006
    490 views8 pages
    PepsiCo should expand its food division and focus on healthy drinks as consumer trends shift. It should target rural and remote destinations with non-carbonated juices like guava, grapes, and sapota to differentiate its products, gain market share from Coke as the leader, and position itself as the challenger through strategies like price cuts, product differentiation, or new product offerings revealed by a SWOT analysis.

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    Recommendation/suggestion for Pepsico

    Original Title

    Strategy Recommendation for Pepsico

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    PepsiCo should expand its food division and focus on healthy drinks as consumer trends shift. It should target rural and remote destinations with non-carbonated juices like guava, grapes, and sapota to differentiate its products, gain market share from Coke as the leader, and position itself as the challenger through strategies like price cuts, product differentiation, or new product offerings revealed by a SWOT analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    490 views8 pages

    Strategy Recommendation For Pepsico

    Uploaded by

    rajma2006
    PepsiCo should expand its food division and focus on healthy drinks as consumer trends shift. It should target rural and remote destinations with non-carbonated juices like guava, grapes, and sapota to differentiate its products, gain market share from Coke as the leader, and position itself as the challenger through strategies like price cuts, product differentiation, or new product offerings revealed by a SWOT analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Strategy

    recommendation for
    Pepsico

    Market Share for Pepsi and Coke

    Roles for target Market


    Leader (Coke)
    Challenger (Pepsico)
    Follower
    Nicher

    Strategies
    Direct approach or Frontal Attack (Price)
    Indirect approach or Flank Attack (Product
    differentiation)
    Radical approach or Encirclement Attack (New product)

    Value Exploration
    Food Division should expand
    Trend towards healthy drinks

    Value Creation
    Expand in Rural & Remote destinations
    Non carbonated juice segment: Gauva, Grapes, Sapota/ Chikku

    SWOT Analysis

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