2015 Cereal Project

Waffleo's
Meg Nolan & Katelin Collins
Waffelos

Market Strategy

Potential investors would be wowed

Market research clearly states
What teenagers would and wouldn't want.

Target Market

Teenagers 13-16
Both genders

Product
Questions;
Would you let your children have waffles in the
morning?
Do you like waffles?
Would you buy cereal with the name waffelos?
Do you enjoy prizes in your cereal?
Do you enjoy colorful boxes
Do you enjoy games on your boxes?

Yes;

No;

What does Waffelos make you think of?

Waffels

Do you like sweet or unsweetened cereal?

What kind of waffles do you like? Ex; Blueberries,
chocolate chips?

Sweet
Chocolate
Chip Flavor

10
9
8
4
8
4

0
1
2
6
2
6

Product
Survey questions were just yes and no
answers.
Useful data.

Price

Basic Cost
Category

Price

Cost
Cost
Cost
Cost
Cost

$0.20
$0.35
$0.15
$0.70
$0.32

of
of
of
of
of

Market Research
Advertising
Distribution
Cereal
Box
Added Cost
Sugar Coating
Coloring

$0.27
$0.16

Chocoloate Marshmellows $0.23

Cost Breakdown
Total Production Cost

$2.38

Profit to Manufacturer
Cost to Retailers
Profit to Retailers
Cost to Consumers

$0.31
$2.69
$0.22
$2.91

Promotion

Our cereal is designed to our target market

because we took a survey and saw what kids in
our target market would like on there boxes.
All four sides of our box are covered.
Our promotional tool appeals to our target market
because our age range is 13-16 and they are
more likely to watch TV and see our commercial
then listen to radio or look at a flyer.

Place
Shaws
Hannafords
Price Chopper
Small Businesses