Professional Documents
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Travellitecontent
Travellitecontent
Rudert
MKTG
798
-
Applications
of
Digital
Marketing
Content
Section
of
TravelLite
Digital
Marketing
Plan
TravelLite
is
a
startup
that
has
produced
a
laptop
and
USB
charger
that
is
4
times
smaller
and
lighter
than
current
laptop
chargers
(aka
bricks)
on
the
market.
It
is
also
a
2-in-1
charger
in
that
it
charges
laptops
and
has
a
USB
port
to
charge
tablets
and
mobile
phones
as
well.
Our
content
strategy
was
to
create
visually
appealing,
lifestyle
oriented
posts
that
positioned
TravelLite
outside
of
the
typical
consumer
electronic
market.
We
didnt
want
to
market
ourselves
the
way
many
technology
accessory
companies
do,
and
instead
focused
on
establishing
a
strong
brand
personality
that
resonated
with
a
younger
and
more
adventurous
consumer.
Mobility
and
convenience
were
paramount
in
our
decision
to
market
TravelLite
as
an
indispensable
travel
accessory.
By
appealing
to
younger
consumers
who
are
both
more
apt
to
adopt
current
technology
as
well
as
use
social
media,
we
plan
to
rapidly
expand
market
share
and
brand
equity
before
imitators
can
enter
the
market.
Copy:
For
all
of
lifes
adventures.
#ITravelite
Content
Video
Driven
Blog
Video
Series
My
name
is
_______
and
I
TravelLite
1.
Students
focus
on
convenience,
always
have
a
charger
2.
Traveler
smaller
and
lighter,
great
for
transport
3.
Commuter
smaller
and
lighter,
great
for
transport
4.
Office
Employees
less
chords,
less
clutter
5.
World
traveler
video
quick
cuts,
multiple
devices,
taking
pictures
and
researching
places
to
go,
high
BPM
music
6.
Side
by
side
video
two
sets
of
hands
side
by
side
using
multiple
devices,
switching
them
in
and
out
of
charger.
Similar
style
to
many
popular
tablet/laptop
commercials
but
devices
move
through
frame.
7.
The
office
nerd
Tech
guy
in
office
brags
to
crowd
about
his
latest
smartwatch
&
smartphone.
Ron
sits
down,
switches
his
laptop
charger
to
his
phone.
Hey
look
what
Ron
has
and
crowd
moves
to
the
average
Joe
to
look
at
his
TravelLite.
Shows
simple
concept,
but
huge
convenience
for
consumer.
8.
Off
to
the
in-laws
-
Mom
checking
to
make
sure
son
packed
all
chargers
for
long
road-trip.
Only
one
to
remember,
he
still
forgets.
Product Videos
Social
Instagram
14.
Quick
video
showing
every
different
device
charging
15.
#ITravelLite
Series
Photo
for
world
traveler,
business
traveler,
commuter
&
student
16.
Video
traveling
through
an
airport,
pulling
charger
in
and
out
of
bag
17.
Picture
of
all
gear
laid
out
(multiple
devices,
one
charger)
18.
Simple
picture
of
clutter
free
desk,
logo
at
the
bottom
Twitter
19.
Sunscreen: Bathing Suit: TravelLite: Don't forget to pack your @TravelLite
this
#springbreak
#springbreakchecklist
(Picture
of
open
suitcase
fully
packed
with
TravelLite
on
top)
20.
Tweet
a
picture
of
yourself
packing
@TravelLite
for
#springbreak
and
be
entered
to
win
this
spring
break
prize
pack!
#giveaway
(Picture
of
prize
pack
below)