2014-15 Undergraduate Catalog McKendree University

Music Marketing (MUS/MKT)

Nancy S. Ypma, D. Mus., Professor of Music, University Organist;
Chair, Division of Visual and Performing Arts;
nypma@mckendree.edu; (618) 537-6922; Hettenhausen Center for the Arts 1112
John Watters, Ph.D., Associate Professor of Economics; Chair, School of Business;
jswatters@mckendree.edu; (618) 537-6406; Piper Academic Center 105

This Bachelor of Arts degree in Music Marketing is designed to prepare students for a variety of career opportunities in the field of music marketing.
Students must earn at least a 2.5 grade point average in music courses applied to the major, with no grade below a C and at least a 2.25 average in
all business courses applied to the major. No courses taken to satisfy major requirements, including performance ensembles, may be taken using the
Pass/Fail grading option.
All Music Marketing majors are expected to participate in at least one performing ensemble each semester and to attend performance classes,
concerts and recitals as determined by the Music Faculty. Music Marketing majors are not required to take a foreign language. For course descriptions,
please see the Music and Business sections of the catalog.
Proposed Requirements for a BA in Music Marketing

Total: 60 crs.

Music Courses:
MUS 100
MUS 200
MUS 255
MUS 255L
MUS 256
MUS 256L
MUS 265
MUS 302
MUS 305
or
MUS 307
MUS 308
MUS 310
MUS 365
MUS 366
MUL 103
MUL 104
MUL 137
MUL 138

PERFORMANCE LAB (four semesters)

MUSIC TECHNOLOGY
MUSIC THEORY I
AURAL SKILLS LAB I
MUSIC THEORY II
AURAL SKILLS LAB II
MUSIC AND WORLD CULTURES
CLASS WOODWINDS AND PEDAGOGY I
CLASS HIGH BRASS AND PEDAGOGY I

(0)
(3)
(3)
(1)
(3)
(1)
(3)
(2)
(2)

CLASS LOW BRASS AND PEDAGOGY II

CLASS PERCUSSION AND PEDAGOGY
CLASS STRINGS AND PEDAGOGY
MUSIC HISTORY II (W)
MUSIC HISTORY III (W)
APPLIED PIANO
APPLIED PIANO
APPLIED GUITAR
APPLIED GUITAR
Applied lessons on primary instrument (1 cr. per semester)
Participation in an ensemble each semester

(2)
(2)
(2)
(3)
(3)
(1)
(1)
(1)
(1)
(4)
(0)

Business/Journalism Courses:
JRN 372

WEB AND PRINT PUBLICATION DESIGN

Business Courses:
MKT 205
MGT 204
MKT 305
MKT 354

PRINCIPLES OF MARKETING
PRINCIPLES OF MANAGEMENT
CONSUMER BEHAVIOR
ADVERTISING AND PROMOTION

Business Electives:
MKT 320
MKT 330
MKT 350
MKT 410
MKT 424
ACC 205
ACC 230

36 crs.

PERSONAL SELLING
PRINCIPLES OF RETAILING
SMALL BUSINESS MANAGEMENT
MARKETING RESEARCH (W) (requires MTH 310)
BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (W)
PRINCIPLES OF FINANCIAL ACCOUNTING
PRINCIPLES OF MANAGERIAL ACCOUNTING

24 crs.
(3)
12 crs.
(3)
(3)
(3)
(3)
9 crs.
(3)
(3)
(3)
(3)
(3)
(3)
(3)