Assignment WD6-1: Week 6 Discussion on Readings

Answers Due: Thursday, 6/25, 11:59pm. Classmate replies Due: Sunday, 6/28,
11:59pm (Note--no extension for this assignment). (40 pts).
Assignment Info: Answer TWO of the following questions in a substantial way,
and respond to at least two of your classmates answers as well. While it is so
tempting just to offer your opinion for many questions, you need to base your
responses on text or other material as well. Remember to send your answers to
two questions by Wednesday (midnight) of this week, while your replies to two (or
more) of your classmates answers are due by Sunday (midnight).
Questions:
6-1D. What is benchmarking? If you were going to benchmark an automobile, what
automobile would you select and why? If you were going to benchmark a shampoo,
what shampoo would you select and why?
6-2D. List and describe Michael E. Porters four basic competitive positioning strategies.
Which of the four strategies is to be avoided? Why?
6-3D. What are some of the economic factors to consider when examining potential
markets to enter? Some of the socio-cultural factors? Explain.
6-4D. What is really the difference between sustainable marketing and societal
marketing?
6-5D. Environmentalism has really become a major movement in recent years. Why do
you think it has taken so long for businesses and consumers to really pay attention?
6-6D. Do you believe marketers should be responsible to their shareholders or to
environmentalists