Consultancy Project

Concept Paper
Problem Statement:
Before launch of the product, they would have to consider lots of things, these would specifically
include help in Marketing Department. As matching company with the right type of
customer/opportunity has always been a problem.
We can help in the following areas of Marketing:

Market Research
Strategic Marketing Plan
E-commerce Strategy
Brand Awareness (BTL Activities)
Promotional Strategy
Identifying Target Market/Segmentation
Product Gap Identification
Market Sensing Framework
Blueprinting for Retailing
Distribution Strategy

Market Potential
Pakistan is the 5th largest milk producing country in the world. The total annual
production and consumption of milk in Pakistan is approximately 27 Billion Litters,
from which the chunk of 6.4 billion liters is used by Urban Household and rest by
Rural areas. Surprisingly, only 3% is used for processed milk and the major chunk of
97% is for gawala / milkmen.

Both markets that we see in the above statement are blue sea, Sapphire group can penetrate in the
market with little research easily.
Market Analysis
out of total Monthly Share of Expenditure of Consumption in Food Items,
consumption for milk in Pakistan is 22%.

Major
Competitors
The major producers of processed milk
in Pakistan are:

Nestle Milkpak Limited

Chaudry Dairies Limited
Kabirwala Dairy Industry
Lahore Milk Plant
Royal Dairy Product Limited
Ravi Dairies
Engro Chemicals Limited
Shakarganj Mills Limited

Competitors Analysis
Top Brands Available in the market according to market share
1
2
3
4
5

Nestle Milk Pack

Haleeb
Olpers
Good Milk
Others (Nirala, Nurpur, etc.)

44%
36%
6%
4%
10%
Source: Economic Survey of Pakistan, Pakistan Beuru of Statistics