1. What are the basic concepts that underlie internal marketing strategies?

= Suggest that organizational jobs and employment conditions are

products to be marketed with the employee as both the buyer and
consumer.
= Suggest that human resource management concept also implies that
HRM should adopt marketing techniques such as research, segmentation,
promotional communications and advertising to inform and persuade
2. Suggest ways in which functional barriers (e.g. between marketing and
human resource management) could be broken down.
Individual capital = cover the employees and quality including
knowledge, skills and motivation. Plus individual network of
relationships inside and outside of the company
Structural Capital= Establishing relationships, the climate and
culture, systems, contracts, image and branding. Has potential to
enhance structural capital maintaining the former is crucial.
3. What are the principal advantages and disadvantages of empowerment?
Adantages
-Employees are flexible and prepared to take decisions without referring
back to management
- Organizations are able to keep control and produce efficient, low cost,
high volume service operations with satisfied customers
- Solutions of problems
-Suggest new services and products
Disadvantages
- Second-Choice solution
- Oft-repeated Social critiscism
- Authority restriction
-Complex interactions
4. What type of organisational climate and culture might best suit the
implementation of relationship marketing?
It depends on how the employees view that organizations and its goals.
They affect both how the individual perceives his or her role within the
organization and how those roles relate to the wider operation of the
organization with its environment.