Disney Portfolio

Media Networks
ESPN
Disney Channels Worldwide
Toon Disney
ABC Television Network
ABC Radio Network
SoapNet

Park and Resorts

Walt Disney Resorts
Walt Disney World Resort
Disney Cruise Line
Disney Vacation Club
Anaheim Sports
Disney Quest
ESPN Zone

Disney Portfolio

The Walt-Disney Studios

Walt Disney Pictures
Touchstone Pictures
Hollywood Pictures
Miramax
Buena Vista Music
Buena Vista Home Entertainment
Theatrical Production

Disney Consumer Products

Merchandising and Licensing
Disney Store
Disney Publishing
Disney Interactive
Walt Disney Art Classics
Internet and Direct Marketing
Disney Online
ESPN Internet Group
Go (.com, Network, International)

McKinsey/GE Matrix
Hold
High

Disney Interactive
Anaheim Sports

Industry
Attractiveness

Harvest/Divest
Low

Build

Television Production
Disney Store
Disney Regional
Entertainment
Buena Vista Music
GO

Low

Theme Park
Media Network
Merchandising
Licensing
Internet & Direct
Marketing

Hold

Studio
Entertainment
Cruise Ship
Disney Publishing
Theater Production

High

Business Unit
Competitive Advantage

Q1: Which businesses should Disney

keep, divest, or perhaps add?
- Keep
- Theme Parks, Disney Interactive,
Studio Entertainment, Disney
Publishing, Theater Production
- Divest
- Disney Television, Disney Regional
Entertainment, Buena Vista Music,
GO
- Add
- Expand Disney theme parks to other
areas, Merchandising Licensing,
Media Network