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    Reflections 5 - Social Media

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    Reflections 5_ Social Media - Foundations of E-commerce course

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    Reflections 5 - Social Media

    Uploaded by

    Alessandra Silva Lopes
    9 views2 pages
    Reflections 5_ Social Media - Foundations of E-commerce course

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    Reflections 5_ Social Media

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    Reflections 5_ Social Media - Foundations of E-commerce course

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    9 views2 pages

    Reflections 5 - Social Media

    Uploaded by

    Alessandra Silva Lopes
    Reflections 5_ Social Media - Foundations of E-commerce course

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    23/02/2015

    Reflections5:SocialMedia

    Forums/ Reflections5

    HelpCenter

    Reflections5:SocialMedia
    Subscribeforemailupdates.

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    ECommerceMOOCTeam

    STAFF

    3daysago

    Reflections5:SocialMedia
    DueDate:25thFeb2015,12:00SGT
    ForthisReflectionsexercise,wewillapplytheconceptswestudiedthisweektoanewersocialmedia
    inAsia,WeChat.Asalways,pleaseopenaseparatethreadforeachofyourresponses.Doreferto
    theGuidelinesforyoursubmissionsifyou'reunclear.
    WeareintroducedtoWeChat(orWeixin,togobyitsChinesename)intheNewYorkTimesasthe
    following:
    JustthreeyearsafterbeingintroducedinChina,Weixin[WeChat]hasnearly300millio
    nusersafasteradoptionratethanFacebookorTwittergivingtheappadominantp
    ositioninwhatisnowtheworldsbiggestsmartphonemarket.

    AuserhadalsolistedthefeaturesshelikesinWeChatinablogpostonTheNextWeb.
    1. Weclassifiedsocialmediaintothreegroupsthisweek.Basedonyourexperience,(orwhatyouve
    readsofar),intowhichcategory(orcategories)doyouthinkWeChatwouldfallunder?Briefly,
    why?
    2. Someofthediscussionthisweekwasalongthelinesofswitchingcosts.Briefly,whatarethe
    switchingcostsforWeChat?Aretheyhighorlow?
    3. Afurtherpartofourdiscussionwasonthenatureofsocialties,whethertheyarestrongorweak.
    Inyourview,whatkindofties,strongorweak,arebestencapsulatedbyWeChat?Arethey
    differentfromthoseweprimarilysawinFacebook?
    4. ParticulartothecurrentLunarNewYearfestivities,WeChathadintroducedanewfeaturelast
    yearwheretraditionalredgiftenvelopeswithmoneycouldbeexchangedvirtuallythroughtheir
    service.Inyourview,whatkindofties,strongorweak,didWeChatexploithereinthisfeature?

    Pointstonote:
    1. DoremembertopostyourresponsesintheReflections5subforumasanewthread,non
    anonymously.Wewillneedtoseeyourname.
    2. Dofeelfreetoreadotherpostsaswellandseeifyoucanconstructivelyaddtothemthere'sa
    https://class.coursera.org/ntuecom001/forum/thread?thread_id=2992

    1/2

    23/02/2015

    Reflections5:SocialMedia

    wealthofexperienceouthere!Butremember,onlythequalityofyourpostcountstowardsour
    evaluation,notthenumberofupvotes.
    3. Ifyouseeanyoutofcontext,abusive,insensitiveorplagiarizedposts,dohighlightthemtousin
    theFlaggedContentsubforum.

    0 flag

    https://class.coursera.org/ntuecom001/forum/thread?thread_id=2992

    2/2

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