Professional Documents
Culture Documents
ColourQ10 Cromatic Guide
ColourQ10 Cromatic Guide
ISSUE
OCTOBER 2012
CONTENTS
INTOXICATING
TRADITION
CELEBRATION
EMBELLISHMENT
JUBILANT
INSIGHT
India Celebrates
Find inspiration for celebratory colour
palettes through conversations on colour
with three leading design professionals.
VIBRANT
RICH
REGAL
COLOUR
MAP
GARNET
SPARKLE
JEWEL
DEEP PINK
Ambrish Arora
08
10
IN FOCUS
Fabric Inspired Finishes
with Royale Play Textile
Textile based finishes for
commercial and residential
projects from Asian Paints.
INDIA CONNECT
18 The Colours of Navarasa
02
INSIGHT
LUSCIOUS
Sarthak Sengupta
INSPIRATION
26
15
Autumnal Hues
Explore the colour nuances of an Indian
and a temperate autumn.
22
FLOURISH
WINE
SENSUAL
ABUNDANCE
BLOOM
ASK ASIAN PAINTS
LUSH
ORCHID
Deep PinkX132 | R 47 G 52 B 90
Paint Query 35
Colour Query
Service Query
IN FOCUS
23
Royale Play
Textile
Extend the catwalk into your living room and add drama to decor with
Royale Play Textile, a range of unique effects inspired by fabric that will
engage your imagination and senses. Royale Play Textile is a response
to the growing trend of using fabrics creatively for home decor and
is the easiest way to express your individuality within a space. Just as
thread is woven to make textile, the history of textile is interwoven with
ours. Fluid, sensual, and evocative, they have always been a tangible
part of our lives, fascinating us with their tactility and elegance.
45
All textures are printed representations and may vary slightly from actual textures. Please refer to the Asian Paints Royale Play Textile book for exact texture reference.
67
All textures are printed representations and may vary slightly from actual textures. Please refer to the Asian Paints Royale Play Textile book for exact texture reference.
INSIGHT
89
Ambrish Arora
Colour Inspiration
Ambrish Arora
Colour Palette
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
1011
We worked with
brightly coloured
cotton fabrics to
create a playful and
festive atmosphere.
As a textile designer mainly producing western styles and silhouettes, unique ways of using
colour helps me differentiate my products. Since
my clientele is mainly international, this allows
me to add a touch of India whether through
accents or detailing over neutral colours like
blacks, greys, whites, and beiges. For the limited
edition fashion ranges produced for the Indian
market, we reverse the order, using bright colours
like fuchsias, reds, blues, and yellows with neutral
accents, thereby subduing their garish overtures.
As the main fabrics I use for the fashion lines are
natural and often organic, I also like to match
bright colours with natural and vegetable dye
tones like taupe, lavender, & pale indigo to bring
a vintage touch to the garments.
The colour palette for the Patiala Crafts Mela, 2005 was
inspired by embroidery techniques from Punjab.
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
India Celebrates to me means an abundance of bold and bright colours subdued with
nuanced lighting allowing subtle movements
in them, enabling a myriad play of shades and
tints. India is a land where riots of colours
are commonplacefrom everyday events to
the most sacred of occasions. I find that it is
exciting to subvert these bold, bright colours
with dark tonal values and hints of gold and
silver which allow the colours to acquire an
intrinsic dynamism.
Colour Inspiration
SHOWCASE
The Devi Ratn Hotel in Jaipur, Rajasthan is
a five star boutique hotel, and as the name
suggests uses the leitmotif of Indian jewels
ratn. The guest rooms here use a combination
of new materials and traditional hand-crafted
architectural techniques and are inspired by
different jewels. The interior design technique
plays with monochrome effects and employs
novel expressions of style whether through
use of digital pichwais (Rajasthani paintings),
reflective stones, or ceramic tiles, which
allows for an opulent play of colour. Naturally,
colour was the starting point of the textiles
for the property. However, I was keen that we
add, keeping in mind the design approach of
the interiors, a three-dimensionality to the
two-dimensionality of textiles. I therefore
used multiple versions of the same colour in
the same fabric within each room, to create
patchwork textiles which would look threedimensioned and bounce off different shades.
3
1213
SARTHAK SENGUPTA
Colour Inspiration
SHOWCASE
Product Designer
Director
Sarthak Sahil Design Co
Sarthak Sahil Design Cowas founded in 2009 by designers
Sarthak Sengupta and Sahil Bagga, with the belief thatethics,
ethnic, and ecologycan be interwoven with contemporary
lifestyles. Prior to founding the studio, Sarthak Sengupta, a
graduate from NIFT, New Delhi and Sahil Bagga, a graduate from
College of Art, New Delhi studied furniture design and product
service system design in Milan. The studio designsproducts
andinteriorsthat are beautiful, functional, andASAP (As
Sustainable As Possible).Their expertise lies incustomising
products, furniture, lighting, and installationsthatmake
innovative use ofIndian craftsmanshipand materialsto furnish
contemporary spaces such as boutique hotels, residential
properties, and restaurants. Besides product design, the studio
also providesholisticdesign solutions which includescreative
management, knowledge of production chains, communication
design,and the ability to synchronize these different processes.
Ambrish Arora
Colour Palette
Sarthak Sengupta
Colour Palette
5
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
Sarthak Sengupta
Colour Palette
INSPIRATION
1415
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asianpaints.com/colourconnect
HUES
As summer takes leave, Mother
Earth ushers in the most benevolent
season of allautumn, a time of
multi-hued splendour.
1617
Meghaduta, Kalidasa
1
2
Indian Autumn
Colour Palette
All textures are printed representations and may vary slightly from actual textures. Please refer to the Asian Paints Royale Play Textile book for exact texture reference.
Temperate Autumn
Colour Palette
INDIA CONNECT
1819
Colours of
Navarasa
Hasya Karuna
2021
HASYA (JOY)
The first emotion explored in this series is
Hasya. It is not a unidimensional emotional
state, as it includes degrees of laughter, mirth,
and happiness. According to the traditionally
ascribed colours of the Navarasa, joy is
associated with the colour white. Over the
years, however, the traditional associations
of joy to the colour white have evolved to
accommodate changes introduced by modern
Indian lifestyles. A study undertaken by
Colour Quarterly earlier this year has shown
that these associations have become more
complex and intricate.
Emotions can evoke certain personal
associations, as well as separate physiological
responses. While the experiential and
personal associations are learned through
memory, experience, and media; generic and
biological responses to emotions are innate
and can be labelled typical or archetypal.
The colours associated with joy are explored
through these two categories.
KARUNA (COMPASSION)
Both of these categories speak of happier
times, nostalgia, nature, and freedom.
Activity, anticipation, and energy are also
common across the categories. While the
colour families might differ for different
demographics, the characteristics of the
colours remain constant. For example, a
vibrant green might evoke a happy feeling,
as would a vibrant yellow or an upbeat pink.
The distilled characteristics of the emotion
would primarily be strength, intensity, and
vibrancy. Examples of known triggers of joy
include food, nature, kites, and freedom.
LEAD COLOURS
Tons of Sun7895 | R 251 G 220 B 117
1 Archetypal Associations
Green and yellow are the two colour families
that are predominantly associated with joy
in the present day Indian context. The colour
quality is bright, saturated, and pure. They
also directly refer to good health, nature,
and the outdoors. The presence of pinks and
purples reflect a more personal representation
of happinesssymbolising lightheartedness
and a carefree attitude.
2 Experiential Associations
Experiential associations of joy focus on
nostalgia and are rooted in childhood.
It is dominated by tints of coral, bright
orange, and blue. Coral and orange are fast
becoming colours associated with nostalgia
and personal reflection. Blue refers directly
to the colours of the sea and sky, with
undertones of fun, play, and high energy.
ACCENT COLOURS
LEAD COLOURS
1 Archetypal Associations
The predominant colour families that are
associated with compassion are light blues,
rich purples, and whites, revealing an equal
blend of pastel and saturated colours.
Expectably, but interestingly, there are several
religious connotations to colour associations
with compassion. Jewel-toned purple is
reminiscent of robes worn by Christian priests
during Lent, synonymous with sacrifice,
discipline, and compassion. In addition to
religious significance, purple was a sign of
power and wealthsignifying those whose
duties were to show compassion and to help
less fortunate people. White also denotes
purity in a spiritual sense, separate from
innocent or peaceful connotations. Blue is
associated with strength and stability.
Colour Play
Experiment with &
mix the colours given
to create a joyous
mood for your home.
Hasya
Colour Palette
2 Experiential Associations
This category consists of grassy greens,
blood reds, and neutral greys. Green is
associated with nature and life, while red
is associated with pain and bleeding. The
grey stands for sadness, depression, and
uncontrollable consequences.
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
ACCENT COLOURS
Scarlet8085 | R 190 G 37 B 53
Eclipse8325 | R 74 G 75 B 68
Compassion is
associated with
feelings of protection,
transparency, fluidity,
and freedom.
Colour Play
Experiment with &
mix the colours given
to stir feelings of
compassion.
Karuna
Colour Palette
INSPIRATION
2223
The Mosque of
Mohammad
Ali built in the
architectural style
of the Ottomans is
located within the
Salah al-Din Citadel
in Cairo.
Royale PlayDune
GoldM003
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
2425
2
The Sacred Lake was a holy site for ancient Egyptians priests.
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
INSIGHT
2627
COLOUR FOR
EDUCATIONAL
INSTITUTIONS
by Kate Smith, CMG, CfYH
Colour has a profound effect on our daily lives and its
impact begins at the earliest of ages. From childhood through
adulthood, specific colours have meanings and connotations
that grow along with us in our lifetime. Even the earliest
education efforts rely on colour, such as teaching preschoolers
that the colour green means go and red means stop. More
than just a reference tool, colour creates an environment that
is able to promote and enhance learning.
Preschool
Colour Palette
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
2829
Mahogany0R05 | R 104 G 47 B 52
Higher Education
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
EXTERIOR
EMULSION
Apex Ultima
7 Year Performance Warranty*
Colour Stay property makes walls look fresh for longer
Dust Pick-Up Resistance
*Conditions apply. Please refer to the Asian Paints
Ultima Product and Warranty Guide for more details.
Elementary School
Colour Palette
Higher Education
Colour Palette
INTERIOR
EMULSION
ROYALE
Superior Anti Stain Performance
Anti bacterial and Anti fungal shield
Teflon compliant*
*Conditions apply. Please refer to the Asian Paints
Royale Product Information Sheet for more details.
3031
MICHELLE WORKMAN
INSIGHT
MINGLING
MODERN
WITH
VINTAGE
by J. Michael Welton
3233
A home should
showcase the clients
personality, not
the designers,says
Michelle Workman.
It is not about me,
but about the essence
of a client. Its an
art, not a job.
Sunset Condo
Colour Palette
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
Gemstone9333 | R 72 G 103 B 71
WeHo Condo
Colour Palette
3435
PAINT QUERY
Application of paint
Light source
Sea Surf7442
Natural Lighting
For the most accurate colour,
it is recommended to view the
swatch in natural light.
5
2
All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.
Sea Surf7442
Artificial Light
Under artificial lighting, (yellow
in this example) the swatch
interacts with the colour of
the light & colour perception
is altered.
INCOMING
Apex Duracast Venezio
COLOUR QUERY
Over the ages, Italy has become the fountainhead of inspiring works of art and architecture.
The towering Colosseum, the impressive
baroque domes, and the unique floating
buildings of Venice all bear testament to
its heritage. Italy is also home to a unique
range of exterior texture finishes which have
characterised and made distinctive many
masterpieces. Asian Paints introduces one such
fine-grained finish to the Indian market for the
first timeApex Duracast Venezio. In the next
issue of Colour Quarterly, discover how Apex
Duracast Venezio can bring a touch of Italian
sophistication to your next creation.
Colour Quarterly 08
February 2012
IMAGE CREDITS
SERVICE QUERY
COVER
Charles Roffey flickr.com/photos/charlesfred/5608587515/
FABRIC INSPIRED FINISHES WITH ROYALE PLAY TEXTILE
Chiaralily flickr.com/photos/chiaralily/5150454432/
INDIA CELEBRATES
McKay Savage flickr.com/photos/mckaysavage/2508074680
Ambrish Arora
All images courtesy Lotus , except;
Johnpaulsimpson flickr.com/photos/monkeygrimace/6942942508/
Mayank Mansingh Kaul
Profile Image
Courtesy Sanjit Das
Colour Inspiration
Honolulu Academy of Arts en.wikipedia.org/wiki/File:'The_
Dhyani_Buddha_Akshobhya',_Tibetan_thangka,_late_13th_
century,_Honolulu_Academy_of_Arts.jpg
Shankar Gallery flickr.com/photos/shankargallery/175865754/
Vera & Jean-Christophe flickr.com/photos/magicalworld/1376838531/
Recent Work
All images courtesy Devi Ratn Jaipur
Sarthak Sengupta
Profile Image & Recent Work
All images courtesy Sarthak Sahil Design Co
Colour Inspiration
Girish Gopi flickr.com/photos/thegman/2799893512/
Larsa flickr.com/photos/larsa/366103795/
Amanda Richards flickr.com/photos/arichards
-gallery/4055238785/
Maari commons.wikimedia.org/wiki/File:A_saree.JPG
AUTUMNAL HUES
Brian Snelson flickr.com/photos/exfordy/365115350/
Jean Bal flickr.com/photos/jeanbal/6368970327/
Slack12 flickr.com/photos/slack12/298391148/
Alphonse Mucha wikipaintings.org/en/alphonse-mucha/
the-autumn-1896
THE COLOURS OF NAVARASA
Mukumbura photoree.com/photos/permalink/6545880-11738433@N03
Brocken Inaglory en.wikipedia.org/wiki/File:Back-scattering_
crepuscular_rays.jpg
Dancer Images
Courtesy Bhavna Vijai & Anupama Jayasimha
Anupama Jayasimha is Bhavna's Guru and she facilitated the shoot.
EGYPTSNAPSHOTS ALONG THE NILE
Jerome Bon flickr.com/photos/girolame/2428333990/
Kallerna en.wikipedia.org/wiki/File:Muhammad_Ali_
Mosque_1.jpg
~W~ flickr.com/photos/hope4happiness/2593716462/
Le Batteur de Lune flickr.com/photos/amre/5994124378/
Dennis Jarvis flickr.com/photos/archer10/2216563949/
COLOUR FOR EDUCATIONAL INSTITUTES
Thomas Hawk flickr.com/photos/thomashawk/6862101434/
Cornell University Sustainable Design flickr.com/photos/
Colour Quarterly 09
July 2012
cusd/7953257974/
D'Oude Vos en.wikipedia.org/wiki/File:Het_4e_Gymnasium1.jpg
Enver Duran & Raupp en.wikipedia.org/wiki/File:Trakya_University_Congress_inside.JPG
MICHELLE WORKMAN MINGLING MODERN WITH VINTAGE
All images courtesy Michelle Workman
Q&A
DG Jones flickr.com/photos/dgjones/136543573/
Heart Industry flickr.com/photos/heartindustry/2804903197/
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Deep PinkX132
Pink Flower9414
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