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10

ISSUE

OCTOBER 2012

CONTENTS

INTOXICATING
TRADITION

CELEBRATION

EMBELLISHMENT

JUBILANT
INSIGHT
India Celebrates
Find inspiration for celebratory colour
palettes through conversations on colour
with three leading design professionals.

VIBRANT

RICH

REGAL

COLOUR
MAP

GARNET
SPARKLE
JEWEL

DEEP PINK

Ambrish Arora

Mayank Mansingh Kaul

08

10
IN FOCUS
Fabric Inspired Finishes
with Royale Play Textile
Textile based finishes for
commercial and residential
projects from Asian Paints.

Colour for Educational Institutions


Highlighting the importance of colour
usage within a space to promote learning.

INDIA CONNECT
18 The Colours of Navarasa

02

The continuing series on the Navarasa


focuses on colour associations of Hasya
(Joy) and Karuna (Compassion).

INSIGHT

LUSCIOUS

Sarthak Sengupta

INSPIRATION

26

15

Autumnal Hues
Explore the colour nuances of an Indian
and a temperate autumn.

Mingling Modern with Vintage 30


Interior designer Michelle Workman
on choosing colour palettes for her
clients personalities and spaces.

22

EgyptSnapshots along the Nile


Quintessential Egyptian colours derived
from its history and landscape.

FLOURISH
WINE

SENSUAL

ABUNDANCE

BLOOM
ASK ASIAN PAINTS

LUSH

ORCHID

Associations and connections to the colour


Deep PinkX132 grow at different levels
supplemented by visuals to help kickstart
your creative process.

Shocking Pink8126 | R 224 G 103 B 147

Fox Glove Pink5155 | R 190 G 94 B 107

Red AlertX124 | R 171 G 46 B 70

Deep PinkX132 | R 47 G 52 B 90

Fine Wine8109 | R 129 G 53 B 69

Cherry Bon BonX135 | R 102 G 49 B 73

Paint Query 35
Colour Query
Service Query

IN FOCUS

23

Fabric Inspired Finishes With

Royale Play
Textile
Extend the catwalk into your living room and add drama to decor with
Royale Play Textile, a range of unique effects inspired by fabric that will
engage your imagination and senses. Royale Play Textile is a response
to the growing trend of using fabrics creatively for home decor and
is the easiest way to express your individuality within a space. Just as
thread is woven to make textile, the history of textile is interwoven with
ours. Fluid, sensual, and evocative, they have always been a tangible
part of our lives, fascinating us with their tactility and elegance.

Visually stimulating and


available in contemporary
palettesRoyale Play Textile will
add a sophisticated allure to any
space, enthralling and captivating
all who experience it. The range
consists of six designer finishes
that incorporate the qualities
of different fabrics. Bring the
distinctive warp and weft effect,
with its sense of richness and
ephemeral movement into your
home using Royale Play Textile.

IN FOCUS COLOUR QUARTERLY 10

45

1 Royale Play TextileDenim


Royale Play TextileDenim
Base Coat: Frost Blue9180
Top Coat: Monsoon Sky9157

Inspired by the iconic fabric denim,


this finish with its myriad facets is
unapologetically modern. It effortlessly
exudes attitude and confidence that
makes a strong style statement on interiors
ranging from bachelor pads to retail stores.

Royale Play Special Effects Tool for Denim


Yarn Tool + Denim Brush

Royale Play TextileDenim


Base Coat: Fairytale7251
Top Coat: Caspian Sea7294

Royale Play TextileDenim


Base Coat: Sensibility8267
Top Coat: Grey Matter8304

2 Royale Play TextileKora Grass


Royale Play TextileKora Grass
Base Coat: Subtle Tint7899
Top Coat 1: Ski Valley7911
Top Coat 2: Peanut Butter8559

The quintessence of relaxation, the Kora


Grass finish soothes and calms your mind
transporting you to a realm of laid back
comfort. Use this finish to transform
your living room or patio into a zone of
tranquillity and peace.

Royale Play Special Effects Tool for Kora Grass


Yarn Tool + Kora Grass Tool

Royale Play TextileKora Grass


Base Coat: Alto-N2353
Top Coat 1: Pearly Green9368
Top Coat 2: Lime Accent7727

Royale Play TextileKora Grass


Base Coat: FawnON05
Top Coat 1: Roasted Beans8765
Top Coat 2: Dried Spices8749

All textures are printed representations and may vary slightly from actual textures. Please refer to the Asian Paints Royale Play Textile book for exact texture reference.

IN FOCUS COLOUR QUARTERLY 10

67

3 Royale Play TextileYarn

5 Royale Play TextileCrushed Silk


Royale Play TextileYarn
Base Coat: Orange Essence8009
Top Coat: Deep Spice7997

Imagine a thousand balls of wool whose


yarn has unravelled and become intertwined with one another. That was the inspiration behind Yarn, a wonderfully playful
finish for those who want to bring a touch of
fun and whimsy into a space. Its application
is apt in spaces for social gatherings such as
restaurants and living rooms.

Royale Play TextileCrushed Silk


Base Coat: Purple Blush9124
Top Coat 1: Shady Purple9119
Top Coat 2: Escapade7141

Created to enhance the splendour of a home


this finish is inspired by silka fabric that has
been associated with wealth and grandeur for
centuries. Understated yet potent, silk is the
perfect embodiment of elegance. The regal,
modern, and ultra-chic qualities of the finish
will help create spaces of inimitable grandeur.
It can be used to highlight the luxurious settings of hotels and showrooms.

Royale Play Special Effects Tool for Yarn


Yarn Tool
Royale Play Special Effects Tool for Crushed Silk
Trowel + 3" Scraper

Royale Play TextileYarn


Base Coat: Sun Dial7928
Top Coat: Plum Cake8200

Royale Play TextileYarn


Base Coat: Riverdale9264
Top Coat: Meadow Path7541

Royale Play TextileCrushed Silk


Base Coat: Indian Spice8568
Top Coat 1: Lazy Brown8591
Top Coat 2: Memories8580

Royale Play TextileCrushed Silk


Base Coat: Day Dream8091
Top Coat 1: Passion Fruit8141
Top Coat 2: Pure Red8093

4 Royale Play TextileJute

6 Royale Play TextileLeather


Royale Play TextileJute
Base Coat: Subtle Green7508
Top Coat: Valley Green7511

Indulge in an earthy finish inspired by


jutea natural golden fibre intrinsic to the
Indian cultural heritage. Being incredibly
versatile this finish can be used to highlight
a contemporary setting in a modern space as
well as rusticity in a country-styled setting.

Royale Play TextileLeather


Base Coat: Ceramic3122
Top Coat 1: Peanut Butter8559
Top Coat 2: Carmel Custard8534

Suave, understated, and always sophisticated,


this finish draws its inspiration from leather.
The classic timelessness of the finish when
used for a study or an office impresses class,
luxury, and elegance.

Royale Play Special Effects Tool for Leather


Special Effects Brush

Royale Play Special Effects Tool for Jute


Yarn Tool + Special Effects Comb

Use Royale Play Textile for commercial and


residential interior design projects to add
character to a space. Refer to the swatch card
in CQ 10 for actual texture samples. To place an
order for the Royale Play Textile book, please
fill in the enclosed feedback form.

For more information


T 1800 209 5678 E cq@asianpaints.com

Royale Play TextileJute


Base Coat: Bed of Roses8113
Top Coat: Essence8099

Royale Play TextileJute


Base Coat: Raisin DelightX127
Top Coat: Orange VisionX110

All textures are printed representations and may vary slightly from actual textures. Please refer to the Asian Paints Royale Play Textile book for exact texture reference.

Royale Play TextileLeather


Base Coat: SonnetL146
Top Coat 1: Nickel Grey6126
Top Coat 2: River Silt8440

Royale Play TextileLeather


Base Coat: Pantry Plum7229
Top Coat 1: Midnight Oil8333
Top Coat 2: Pale SisalL155

INSIGHT

89

With the onset of October


the subcontinent plunges
into multiple occasions of
joyous celebration. Across
India, rituals & festivities
find expression in a riot of
colours, textures, & motifs.

n this issue of Colour Quarterly we explore the colour


stories of festive India through conversations with three design
professionals representing three unique design practices based in
IndiaAmbrish Arora (Lotus), Mayank Mansingh Kaul (The Design
Project India), and Sarthak Sengupta (Sarthak Sahil Design Co).
Inspired by the issue theme colour (Deep PinkX132), the three
design professionals talk abouttheir colour ideas based on the festive
theme.In Essence of Indian Celebration and Colour Inspiration,
each designer shares their interpretation of and inspirations for India
Celebrates, and presents a custom colour palette for the same. In the
section Showcase, each designer delves into their folio of work,
selecting an instance of thefestive theme from a diverse selection
ofprojectsranging from a craft fair, to textile and apparel,and
furniture and lifestyle products.

Ambrish Arora

ESSENCE OF INDIAN CELEBRATION

Colour Inspiration

India Celebrates for us finds meaning in the


freedom to celebrate our diversity and in not
being shy about expressing ourselves. India is
a country of rich traditions, vibrant colours,
and age-old craft techniques. For us, a
celebration of India is not in the reminiscence
of what once was but rather is in the ability to
revive traditional materials and techniques
through contemporary interpretations that
seamlessly weave our past with our future.

Our inspiration for this colour palette comes


from the anteroom of the Shiv Niwas in the City
Palace at Udaipur, Rajasthan. The ceiling and
wall decorations are crafted in finely cut painted
glass to create intricate motifs which follow
the Rajput tradition of using colour to make a
decorative statement. This crisp, fresh palette
is an ode to the vibrancy and fine craftsmanship
found abundantly in our heritage, which when
reinterpreted is still relevant today.

Architect and Interior Designer


Design Principal and CEO
Lotus
Lotus is a multidisciplinary design practice whose work
includes design for interior and exterior spaces, ranging from
large architectural ideas to the smallest furniture details.
Ambrish Arora, Design Principal & CEO at Lotus, has over
20 years of domain experience, and has worked in India and
abroad as part of design teams on diverse projects including
hotels, F&B spaces, retail design, offices, residences, furniture,
films, museums, and exhibitions. Ambrish trained and worked
as a boat designer before turning his interest to architecture
and interior design. He was a partner at Design Habit, a
leading exhibit design firm in New Delhi for three years,
before setting up Lotus in June 2002. He has also served as a
visiting faculty to NIFT Delhi, a consultant to NID Ahmedabad
and a visiting juror to the School of Interior Design, CEPT
Ahmedabad, apart from being a keynote speaker at several
design events in India and abroad.
Basra Pearl-N0974 | R 226 G 217 B 198

Colour plays a significant role in our design


process. It is a key supporting element that
accentuates the chosen design direction.
As a practice, the use of colour for us, finds
expression in the celebration of materials in
their natural state. The subtle play of varying
tones of the colour of a material combined
with its texture helps define the character of a
space. On occasion, colour can also feature as
the primary element in a space that guides the
design approach itself.

Colour Inspiration for Ambrish Arora's Colour Palette.

Conifer7559 | R 108 G 167 B 147

Deep PinkX132 | R 174 G 49 B 98

Ambrish Arora
Colour Palette

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

INSIGHT COLOUR QUARTERLY 10

1011

AMBRISH ARORA'S SHOWCASE


The Patiala Crafts Mela is an annual fair
held in February around Qila Mubarak in
Punjab, which brings together artistry and
fine craftsmanship from various parts of the
country. Our brief for this project was to create a vibrant low-cost outdoor environment
that embodied the spirit of the Mela. Inspired
by the colours of phulkari, an embroidery
technique native to Punjab, we worked with
brightly coloured cotton fabrics to create a
playful and festive atmosphere. The choice
of materials was crucial as we were looking
for a cost-effective solution and could only
work with local tenting contractors to execute
the project. We chose to work with reusable
materials such as cotton fabric and bamboo,
and created a variety of sheltering structures
by playing with how the materials responded
to the elements such as sunlight and wind.
2

We worked with
brightly coloured
cotton fabrics to
create a playful and
festive atmosphere.

MAYANK MANSINGH KAUL


Textile and Fashion Designer
Creative Director & Founder Director
The Design Project India
Mayank Mansingh Kaul is a Delhi-based textile and fashion
designer working with contemporary Indian hand-crafted
textiles. A graduate of the National Institute of Design,
Ahmedabad, Mayank has worked in the field of Cultural and
Creative Industries at the Planning Commission of India. He
is the Founder Director of The Design Project India, a notfor-profit organisation thatsupports writing and curatorial
projects, and is an archive of modern and contemporary Indian
design. He has written on Indian culture, design, and the need
to revive India's vast craft heritage for publications like Vogue
India, Mint Lounge, Domus International, and The Craft Revival
Trust. His design work has been featured in international
publications including The Financial Times (London) and The
National (Abu Dhabi) along with several Indian publications.

As a textile designer mainly producing western styles and silhouettes, unique ways of using
colour helps me differentiate my products. Since
my clientele is mainly international, this allows
me to add a touch of India whether through
accents or detailing over neutral colours like
blacks, greys, whites, and beiges. For the limited
edition fashion ranges produced for the Indian
market, we reverse the order, using bright colours
like fuchsias, reds, blues, and yellows with neutral
accents, thereby subduing their garish overtures.
As the main fabrics I use for the fashion lines are
natural and often organic, I also like to match
bright colours with natural and vegetable dye
tones like taupe, lavender, & pale indigo to bring
a vintage touch to the garments.

The colour palette for the Patiala Crafts Mela, 2005 was
inspired by embroidery techniques from Punjab.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

ESSENCE OF INDIAN CELEBRATION

India Celebrates to me means an abundance of bold and bright colours subdued with
nuanced lighting allowing subtle movements
in them, enabling a myriad play of shades and
tints. India is a land where riots of colours
are commonplacefrom everyday events to
the most sacred of occasions. I find that it is
exciting to subvert these bold, bright colours
with dark tonal values and hints of gold and
silver which allow the colours to acquire an
intrinsic dynamism.
Colour Inspiration

Translucent Green7513 | R 125 G 219 B 212

My festive colour palette consists of


quintessentially jewel tonesthe red and
green is a combination often found in
Buddhist monasteries. The reds here are used
predominantly for their various symbolic and
spiritual values, as also for their availability
in natural materials like stone and lacquer.
Often the different shades of red acquire a rich
and layered quality, and when used together
they appear as one, yet ever-changing in their
reflective qualities. I find that colours like
sea-green or turquoise blue lift these qualities
of red. With this palette I am immediately
transported to the world of Buddhist
monasteries in Ladakh and Himachal
Pradesh, where large expanses of red walls
are accentuated with the green and gold
detailing of idols and a hint of glistening
fuchsia rubies visible through candlelight.

Signal Red0520 | R 189 G 46 B 50

Deep PinkX132 | R 174 G 49 B 98

Mayank Mansingh Kaul


Colour Palette

SHOWCASE
The Devi Ratn Hotel in Jaipur, Rajasthan is
a five star boutique hotel, and as the name
suggests uses the leitmotif of Indian jewels
ratn. The guest rooms here use a combination
of new materials and traditional hand-crafted
architectural techniques and are inspired by
different jewels. The interior design technique
plays with monochrome effects and employs
novel expressions of style whether through
use of digital pichwais (Rajasthani paintings),
reflective stones, or ceramic tiles, which
allows for an opulent play of colour. Naturally,
colour was the starting point of the textiles
for the property. However, I was keen that we
add, keeping in mind the design approach of
the interiors, a three-dimensionality to the
two-dimensionality of textiles. I therefore
used multiple versions of the same colour in
the same fabric within each room, to create
patchwork textiles which would look threedimensioned and bounce off different shades.
3

Colour Inspiration for Mayank Mansingh Kaul's Colour Palette.

The rich colours at Devi Ratn Hotel emphasise the opulence.

INSIGHT COLOUR QUARTERLY 10

1213

SARTHAK SENGUPTA

ESSENCE OF INDIAN CELEBRATION

Colour Inspiration

SHOWCASE

India Celebrates to us means Joy,


Tradition, Unions, & Gifts. Most Indian
festivals are celebrated as a community. It is
about leaving ones individual identity and
becoming part of a bigger entity, and thus
the significance of Unions. Indian festivals
are a living culture that are deeply rooted in
history, symbolism, and mythology. Thus
Joy symbolizes the living and Tradition
symbolizes the legend. As for Giftswell,
everyone likes presents.

The pink and the green together are


reminiscent of the colour combination of
a traditional Indian saree. They contrast
each other and may seem loud for a western
audience but remain a classic combination
within the Indian context. The orange
symbolises culture and wellness, which
again is rooted in tradition. Inspiration and
context for this colour comes from the iconic
marigold flower, spices, diyas (terracotta
lamps), henna, and kesar (saffron).

Our Katran collection is a unique expression


of the Indian celebratory theme. Developed as
part of the Zero Kilometer Design concept,
the Katran collection has been an effort to
design ethically responsible, ethnic products
which are ecologically sustainable. Katran in
Hindi means small pieces of left over cloth
which are the by-product of textile mills.
These pieces of cloth are collected by farmers
during the off-season, spun into rope and
sold for additional income. The rope is used
to weave traditional Indian day beds called
khatiyas. Our effort has been to use this
vibrant, colourful material in an innovative
way to create a collection of contemporary
furniture and products that are sustainable,
beautiful, and have a glocal appeal. The
furniture is completely handmade and is
produced through ethical interactions bet-

Product Designer
Director
Sarthak Sahil Design Co
Sarthak Sahil Design Cowas founded in 2009 by designers
Sarthak Sengupta and Sahil Bagga, with the belief thatethics,
ethnic, and ecologycan be interwoven with contemporary
lifestyles. Prior to founding the studio, Sarthak Sengupta, a
graduate from NIFT, New Delhi and Sahil Bagga, a graduate from
College of Art, New Delhi studied furniture design and product
service system design in Milan. The studio designsproducts
andinteriorsthat are beautiful, functional, andASAP (As
Sustainable As Possible).Their expertise lies incustomising
products, furniture, lighting, and installationsthatmake
innovative use ofIndian craftsmanshipand materialsto furnish
contemporary spaces such as boutique hotels, residential
properties, and restaurants. Besides product design, the studio
also providesholisticdesign solutions which includescreative
management, knowledge of production chains, communication
design,and the ability to synchronize these different processes.

ween various people within the production line, from the


village to the city. Owing to the handmade nature of the
furniture, as well as the diversity of colour and texture of
the rope, each piece is exclusive and unique.

EXPERT COLOUR PALETTES


Colour palettes derived from
the swatches chosen by Ambrish
Arora, Mayank Mansingh Kaul,
& Sarthak Sengupta reflect the
season's celebratory theme with
the colour Deep PinkX132.

Deep PinkX132 | R 174 G 49 B 98

Colour decisions are dependent on the project


but usually arrived at during the initial stages of
design after a core concept has been determined.
Creating colour boards and material boards help
provide solid insights to the direction of a colour
palette for a particular design project.

Ambrish Arora
Colour Palette

Emerald LightsX155 | R 9 G 104 B 69

Orange Peel7957 | R 255 G 154 B 5

Sarthak Sengupta
Colour Palette
5

Colour Inspiration for Sarthak Sengupta's Colour Palette.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Through conversations with


designers and architects, Asian
Paints presents a story developed
for Colour Quarterly which
focuses on the significance of
colour and its inspired usage.
The colour swatches and palettes
shown here have been selected
using the Asian Paints Colour
Spectra PROa professional
shade tool which consists of 1800
colours from Asian Paints in large
size swatches.

For more information


T 1800 209 5678
E cq@asianpaints.com

Mayank Mansingh Kaul


Colour Palette

Sarthak Sengupta
Colour Palette

A handmade tray table from


the Katran collection.

INSPIRATION

1415

Have you contacted your

Relationship Ocer
yet?

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a bouquet of services exclusively for

Call at

Architects & Interior Designers.

1800-200-3335

Connect with your Relationship Ocer


today and avail the following services
at your doorstep.

to register with us

On demand delivery of
a range of shade cards,
product catalogues,
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in-house magazines.

Get a comprehensive
presentation on newly
launched products,
tools or services at
your convenience.

Send us a picture of your project and


let our experts suggest colours
through our colour visualization
service. Download digital colour
palettes for design softwares* to get
an exact Asian Paints shade match.

* Can be
downloaded from our
website. Available for
AutoCAD, 3D Max,
Photoshop and
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Get on-site technical assistance


and obtain an expert view on
surfaces and products used.

Order large swatches painted with


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over 1800 colours and a range of
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shall be delivered at your doorstep.

Please note that this service is available


in the following cities
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West: Mumbai, Pune, Ahmedabad and Vadodara
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Find out more on

asianpaints.com/colourconnect

HUES
As summer takes leave, Mother
Earth ushers in the most benevolent
season of allautumn, a time of
multi-hued splendour.

INSPIRATION COLOUR QUARTERLY 10

1617

Colours of an Indian Autumn

n India, the departing monsoons


signify the beginning of autumn. Nature
paints our landscape in fresh, cool, and
clean shades. The morning sky is a fresh,
soft shade of blue deepening as the day
goes by into brilliant cerulean. Leaves glow
green having been washed of summers dust
by the rain. The Coromandel and Malabar
coastlines are particularly advantageous
as the setting sun treats everyone to a sky
dramatic with slashes of smoky violet, gashes
of orange, and accents of red. As the glowing
disc dips below the horizon, soft blends of
grey and mauve curtains fall upon this daily
spectacle. The colour of autumn sunlight is
distinctive in itself. The brassy yellow glare
of summer gives way to mellow radiancea
pale ochre thats best captured by the word
godhulithat time of the day in villages
across India when the cows come home and
the dust kicked up by their hooves glows
golden in the slanting sun rays.
In one of his greatest works, Meghaduta,
the Sanskrit poet Kalidasa, likened a passing
cloud to a messenger of love. The colours are
a significant part of the imagery in the poem.

Season of mists and mellow fruitfulness,


Close bosom-friend of the maturing sun;
Conspiring with him how to load and bless
With fruit the vines that round the thatch-eves run;
To bend with apples the mossd cottage-trees,
And fill all fruit with ripeness to the core
To Autumn, John Keats
4

Rich Olive9381 | R 125 G 119 B 83

Rich Tan7965 | R 203 G 129 B 53

Mustard7901 | R 234 G 180 B 30

The autumn comes, a maiden fair


In slenderness and grace,
With nodding rice-stems in her hair
And lilies in her face.
In flowers of grasses she is clad;
And as she moves along,
Birds greet her with their cooing glad
Like bracelets tinkling song

Window Blue9143 | R 109 G 134 B 172

Inca Ruins7855 | R 224 G 210 B 125

Glorious SunsetX111 | R 248 G 144 B 38

Colours of a Temperate Autumn

Meghaduta, Kalidasa
1
2

Indian Autumn
Colour Palette

Autumnal sunsets at the Malabar coast are a visual spectacle.

The departing monsoons signify the start of autumn in India.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Asian Paints Royale Play Textile book for exact texture reference.

In temperate zones autumn is the time of


falling leaves. As the season rolls by, greens
give way to a spectacular range of russet,
terracotta, tan, coral, burnished yellow,
and roast brown. But theres more to autumn
than rich, mature colours. In the western
hemisphere, autumn is an all-too-brief
season of transition before the onset of a long,
freezing winter. As the season nears its end,
nature adds new colours to her palette, moving
from warm gold, mustard, and brown to soft
neutrals. The sky loses its exuberance, fading
to infinite shades of grey. Rose bushes stand
bereft of blooms, save for a few tired damask
petals. Fallen leaves drenched in chilly rain
turn to dull taupe.
While every season captures natures
hues in its own distinctive way, none have
stirred the imagination as autumn does with
its splendid range of colours. In cultures
worldwide autumn is synonymous with
harvest and therefore, plenitude. Western
classical art frequently personifies the season
as a woman. For example, the Renaissance
painter Botticellis, Autumn or Allegory
Against the Abuse of Wine depicts autumn
as a mother accompanied by two small
children. On her head she carries a cornucopia
of ripened fruit. A common theme in work

Temperate Autumn
Colour Palette

by Alphonse Mucha is also the allegory of


seasons as women. Willowy young women,
in long flowing robes surrounded by stylised,
ornamental, natural forms in pastels are
typical of Muchas style. In his work, autumn
is defined with the use of dry leaves and fruit,
and harvest in hues of orange and red. In
addition to art, the Romantic poets such as
John Keats found inspiration in autumn and
wrote evocatively of its abundance as well as
its melancholy.

Colours of autumn foliage in temperate zones.

Detail from Autumn, 1896 by Alphonse Mucha.

Please share your feedback by writing


to us at cq@asianpaints.com

INDIA CONNECT

1819

The second part of the series


The Colours of Navarasa,
explores in detail two of the
nine RasasHasya (Joy) &
Karuna (Compassion) along
with their traditional and
modern colour associations.

Colours of

Navarasa

Hasya Karuna

n the Natyasastra, each Rasa, which is the


essence of an emotion elicited by a performer, is
ascribed specific colour families. The links formed
between colour and emotion are constantly evolving
to include associations that are influenced by our
present day surroundings. The Navarasas, a unique
feature in most classical dance forms, are best
represented through Bharatnatyam. The name,
Bharatnatyam, is formed by three words in Tamil
bha or bhavam (expression), ra or ragam (music),
and ta or talam (rhythm). Facial expressions and
hand gestures, known as mudras, are systems used
to express the entire range of human emotion.
While colours are also associated with the Navarasas,
facial expressions take precedence in Bharatnatyam.

INDIA CONNECT COLOUR QUARTERLY 10

2021

HASYA (JOY)
The first emotion explored in this series is
Hasya. It is not a unidimensional emotional
state, as it includes degrees of laughter, mirth,
and happiness. According to the traditionally
ascribed colours of the Navarasa, joy is
associated with the colour white. Over the
years, however, the traditional associations
of joy to the colour white have evolved to
accommodate changes introduced by modern
Indian lifestyles. A study undertaken by
Colour Quarterly earlier this year has shown
that these associations have become more
complex and intricate.
Emotions can evoke certain personal
associations, as well as separate physiological
responses. While the experiential and
personal associations are learned through
memory, experience, and media; generic and
biological responses to emotions are innate
and can be labelled typical or archetypal.
The colours associated with joy are explored
through these two categories.

KARUNA (COMPASSION)
Both of these categories speak of happier
times, nostalgia, nature, and freedom.
Activity, anticipation, and energy are also
common across the categories. While the
colour families might differ for different
demographics, the characteristics of the
colours remain constant. For example, a
vibrant green might evoke a happy feeling,
as would a vibrant yellow or an upbeat pink.
The distilled characteristics of the emotion
would primarily be strength, intensity, and
vibrancy. Examples of known triggers of joy
include food, nature, kites, and freedom.
LEAD COLOURS
Tons of Sun7895 | R 251 G 220 B 117

Courtyard9519 | R 126 G 116 B 95

Passion Fruit8141 | R 134 G 58 B 94

1 Archetypal Associations
Green and yellow are the two colour families
that are predominantly associated with joy
in the present day Indian context. The colour
quality is bright, saturated, and pure. They
also directly refer to good health, nature,
and the outdoors. The presence of pinks and
purples reflect a more personal representation
of happinesssymbolising lightheartedness
and a carefree attitude.

2 Experiential Associations
Experiential associations of joy focus on
nostalgia and are rooted in childhood.
It is dominated by tints of coral, bright
orange, and blue. Coral and orange are fast
becoming colours associated with nostalgia
and personal reflection. Blue refers directly
to the colours of the sea and sky, with
undertones of fun, play, and high energy.

Joy is associated with


the intangible feelings
of nostalgia, motion,
anticipation, belief,
and continuity.

ACCENT COLOURS

The second emotion in this series is Karuna.


It is a complex emotion with undertones
of sadness, pity, mercy, gratitude, and
helplessness. The mix of so many sentiments creates interesting and complex
colour associations along with their
accompanied thought processes. As with joy,
compassion is reviewed under the lens of
archetypal and experiential associations.

LEAD COLOURS

1 Archetypal Associations
The predominant colour families that are
associated with compassion are light blues,
rich purples, and whites, revealing an equal
blend of pastel and saturated colours.
Expectably, but interestingly, there are several
religious connotations to colour associations
with compassion. Jewel-toned purple is
reminiscent of robes worn by Christian priests
during Lent, synonymous with sacrifice,
discipline, and compassion. In addition to
religious significance, purple was a sign of
power and wealthsignifying those whose
duties were to show compassion and to help
less fortunate people. White also denotes
purity in a spiritual sense, separate from
innocent or peaceful connotations. Blue is
associated with strength and stability.

Sunset Orange9398 | R 211 G 110 B 106

Colour Play
Experiment with &
mix the colours given
to create a joyous
mood for your home.

Hasya
Colour Palette

2 Experiential Associations
This category consists of grassy greens,
blood reds, and neutral greys. Green is
associated with nature and life, while red
is associated with pain and bleeding. The
grey stands for sadness, depression, and
uncontrollable consequences.

Compassion, a universal emotion, does not


have many stark differences between the
archetypal and experiential associations.
Compassion towards animals and nature
was an unexpected, yet recurring finding of
this study. The jewel-toned purple and the
grey together, although contrasting, aptly
outline the complex nature of compassion.
The characteristics of both experimental
and archetypal colours associated with
compassion are purity, intensity, power,
and maturity. Object associations for
compassion include pain, fire, peace,
security, spirituality, and health.

Please share your feedback by writing


to us at cq@asianpaints.com

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Evening Pansy8207 | R 148 G 131 B 141

Biscuit9520 | R 144 G 133 B 113

Moccasin8763 | R 219 G 209 B 197

ACCENT COLOURS
Scarlet8085 | R 190 G 37 B 53

Eclipse8325 | R 74 G 75 B 68

Pearl StarL103 | R 246 G 243 B 233

Gauguin Blue7344 | R 135 G 180 B 212

Compassion is
associated with
feelings of protection,
transparency, fluidity,
and freedom.

Rich Chocolate8645 | R 101 G 71 B 55

Colour Play
Experiment with &
mix the colours given
to stir feelings of
compassion.

Karuna
Colour Palette

INSPIRATION

2223

Cairo5000 years of civilisation

here are few places where the drama of


colour plays out with such startling vividness
as in Egypt, the birthplace of one of the worlds
greatest civilisations. To experience Egypt is to
glimpse the soul of colour. The Nile River has
for centuries defined Egypts civilisation and
culture. Its waters cut a vast, mud-brown and
smoky blue swathe across the hostile desert
transforming the adjacent lands into the fertile
green Nile Valley. Ancient Egyptians named the
river Aur, meaning black, for the dark alluvium
deposited by the rivers receding flood waters
every summera yearly miracle of regeneration
that led Herodotus, the Greek historian to state,
Egypt was the gift of the Nile.

Al Qahirah (Arabic, meaning victorious),


Jewel of the Nile, or as the Egyptians say,
Umad-Dunya (Mother of the World)Cairo,
Egypts capital city is a seductive melange
of sandstone mosques and high-rises,
crazy traffic, smog, and shrieking hawkers.
Presiding over the grand anarchy of Cairo
within the medieval citadel of Salah al-Din,
are the plump white domes of the Ottomanstyle limestone and alabaster Mosque
of Mohammad Ali. On the streets, the
embellished beauty of Islamic architecture
overwhelms. Sadly, grey streaks of poverty
darken this ancient splendourvastly
humbler homes exist cheek by jowl with
grand mosques and gateways. The cavernous
Khan el-Khalili bazaar is an Arabian Nights
dream come true, shot with medieval hues,
redolent with spices. Glittering brass ware,
gold and silver jewellery, and multi-coloured
carpets assault the senses. West of Cairo
lie the Pyramids of Gizapale pink, beige,
russet, deep brownthe sun playfully alters
their colours as it moves across the blue
canvas. The Egyptian Antiquities Museum
overflows with the treasures of the Pharaonic Age, from the famed Tutankhamen
collection to mummies, coins, and masks.
Gold, lapis, turquoise, amethyst, and jasper gleam out of exquisitely crafted
bracelets, collars, and headdresses of
the royal jewellery.

The Mosque of
Mohammad
Ali built in the
architectural style
of the Ottomans is
located within the
Salah al-Din Citadel
in Cairo.

The external facade of the Mosque of Mohammad Ali.

Royale PlayDune
GoldM003

Dune Walk8571 | R 235 G 214 B 190

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

INSPIRATION COLOUR QUARTERLY 10

2425
2

The Sinai PeninsulaDesert splendours

The Sinai Peninsula in the east is hallowed


land. Mount Sinai is famed for being the
legendary site where Moses received the Ten
Commandments. Here, the desert never
ceases to surprise and the Coloured Canyon
is a labyrinth of barren cliffs, a crazed canvas
of yellows, purples, golds, and reds twisting
and blending into spectacular formations.
Beneath the cobalt waters around Tiran
Island in the Gulf of Aqaba, coral reefs sway
gently in profusions of fuchsia, jade, lemon,
and lavender. Every imaginable shade of blue
is visible in the saltwater Magic Lake at Ras
Mohammad National Park.
Sunrise0526 | R 232 G 116 B 52

Twilight Zone7325 | R 34 G 75 B 143

The sandstone temple


ruins of Karnak, built
over a period of 1300
years to consecrate
the Theban triad of
Gods, Amun, Mut,
and Khonsu are jawdropping in scale and
execution.

LuxorCelebrating the glory of the gods

Red Sea coastAn aqua paradise

The coastal areas are famed for the


abundant marine life that inhabits
a long stretch of coral reefs.

500 kilometres south of Cario, Luxor sits on


the banks of a lovely segment of the Nile,
whose deep blue waters are dotted with
white felucca sails. Once the site of the 4000
year-old Egyptian city of Thebes, Luxors
past overwhelms its contemporary identity.
The open air temple ruins at Karnak are
famed for being the largest ancient religious
site in the world. At the centre of the ruins
sit the main Temple of Amun. The Great
Hypostyle Hall which sprawls over 5000
square metres is a silent testament to the
architectural vision and engineering skills
of its creators. Its roof no longer exists but
the 134 earth-toned columns and outer walls
remain, covered with inscriptions, carvings
of battle scenes, and important events during
the reign of Seti I, his son Ramses II and their
descendantsa priceless historical record.
South of Karnak, the blue expanse of
the Sacred Lake fed by the Nile is a symbol
of the primeval ocean and the waters of
creation. A massive statue of a scarab beetle,
symbolic of ancient Egypt, overlooking the
lake was commissioned by King Amenhotep
III. A wavy hieroglyphic encircling the walls
represents the flowing water of the Nile.

Far from these desert wonders, the Red Sea


coast on the eastern border of Egypt is an 800
kilometer stretch of white beaches, crystalline
water, and the jewelled beauty of coral
gardens. Wadi el Gemal (Valley of Camels), a
national park, comprises of 7000 kilometers
of diverse natural habitats. The blues and
greens of the ocean, palm groves, and sea
grass beds transition into the browns, yellows,
and beiges of the desert.
Egypts unique geography and the legacy
of her ancient cultures blend into a tapestry of
colour and beauty that never ceases to inspire
and amaze. History continues to weave in new
skeins of colour into this fabled land.

Balsam Brown8520 | R 204 G 169 B 120


Egypt
Colour Palette
Royale PlayCanvas
Base Coat: Rocky Cliff8632
Top Coat 1: Red Earth8029
Top Coat 2: Cozy Cabin8509

The Sacred Lake was a holy site for ancient Egyptians priests.

Hieroglyphic carvings on a pillar at the temple ruins of Karnak.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Please share your feedback by writing


to us at cq@asianpaints.com

The Coloured Canyon rock formation in the Sinai Peninsula.

The Red Sea borders Egypt in the east.

INSIGHT

2627

he value a culture places on education


can be seen in the design, construction,
and maintenance of their educational
institutions. It is here that students encounter
information and concepts that provide the
building blocks of their lifelong learning. The
way these buildings appeartheir architecture
and interior designmust reflect the activities
they are designed for and that take place
within them. Colour can also reinforce the
goals of an educational institutionwhether
it is designed for the pure assimilation of
information and subordination of students or
whether its designed to promote creativity,
free thinking, and independence. The
use of colour in the design of these spaces
shapes the educational experience and
must be undertaken with care. Successful
design utilizes colour to create a nourishing
environment that stimulates learning while
supporting the individual and social processes
of development.
Well designed educational spaces provide
students with an aesthetically pleasing visual
experience while supporting the goals of
the facility. In addition to addressing the
mandatory architecture-related criteria,
colour can be used to:
Create a sense of trust and security
Encourage communication
Stimulate creativity
Energise the senses
Motivate and stimulate behaviour

COLOUR FOR
EDUCATIONAL
INSTITUTIONS
by Kate Smith, CMG, CfYH
Colour has a profound effect on our daily lives and its
impact begins at the earliest of ages. From childhood through
adulthood, specific colours have meanings and connotations
that grow along with us in our lifetime. Even the earliest
education efforts rely on colour, such as teaching preschoolers
that the colour green means go and red means stop. More
than just a reference tool, colour creates an environment that
is able to promote and enhance learning.

Strategic Colour Choices


While choosing colour in the context of
educational design, you must address
the specific type of learning that the
environment is being designed for, as well
as the target age of its students. For the
purpose of defining the users and the goals
of each facility, we will broadly classify
these categories as preschool, school, and
higher education.
Preschool
The preschool is a center for play and playbased learning for students between the
ages of three to six years. In preschools,
the goal is to help children develop their
cognitive and emotional skills, as well as to
develop their personality and expand their
social skills. An important design goal at
this level is to facilitate the development of
sensory perception as it relates to emotions,
cognition, and thought processes. It is
important to recognize that the design of the
learning environment for this age is critical.
For example, a stimulating environment
can motivate a child and allow him to
gather complex emotional and intellectual
experiences. Up to the third year of life,
these interactions typically occur with the
mother or primary caregiver. Children in
this age range require an environment that
transmits trust, security, and confidence.

The ideal educational institution is


designed to stimulate the mind and senses of
this age group while making them feel safe. It
should foster responsibility as well as creativity
and nurture individual development. All
colour and material selections are important
at this stage because each one can influence
a childs well-being and behaviour, as well as
leave a lasting impression.

The journey into the


preschool environment
brings with it more
independence and
greater opportunities
for comprehension
and experience of
the environment.

Polka7869 | R 255 G 204 B 0

Wet Grass9349 | R 119 G 157 B 88

Centre Stage8045 | R 230 G 78 B 58

Preschool
Colour Palette

The Ray and Maria Stata Centre at MIT, USA.

The Schoolhouse South Africa project by Cornell University


Sustainable Design, focussing on Learning from Play.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

2829

INSIGHT COLOUR QUARTERLY 10


3

Moon Year7924 | R 251 G 242 B 214

Sunderbans8519 | R 187 G 149 B 92

Casablanca7927 | R 239 G 198 B 116

Mahogany0R05 | R 104 G 47 B 52

Higher Education

Elementary, Middle, and High School


In addition to being places of learning and
the platform for a lifetime of education,
schools provide a social environment and
represent a microcosm of society. These
learning institutions operate within the
world and mimic its social aspects and
boundaries. The importance of design that
addresses the societal aspects, the schools
constitution, and its pedagogical objectives
cannot be overstated. Understanding the
unique mission of a school is crucial to its
successful design. The age of students,
(typically between six to seventeen years),
the focus of academics, and any additional
vocational or special education offerings
must be considered.
Todays learning institutions are challenged to balance the needs of individual
children while satisfying standardised

Glowing RustX112 | R 232 G 121 B 49

scholastic requirements. This as well as the


increasingly demanding role of education
in preparing students for society makes
the design of the educational environment
pivotal. The impact of the classroom space
on learning has been studied and proven to
be significant. While younger children are
influenced the most with learning taking
place primarily through observing and
exploring, the theory applies to students of
any age. An environment that is intriguing
and that appeals to all the senses plays a
major role in the development of learning
processes. Studies also show that students
are more likely to participate and be
engaged in classrooms with a softer
design, for example, using carpeting,
comfortable seats, suitable colours, and
pleasant lighting.

A discussion on the aesthetics of the learning environment is not complete without


addressing higher education. It has been
proven that colour in the context is best served
when it is neither over-stimulating nor understimulating creating a balanced atmosphere.
Overall in addition to providing the
ultimate environment for learning, and
intellectual and social development, a
well-designed educational institution also
appears friendly, warm, and safe. It can be
characterised by its openness and frequently uses warm tones to create a lasting and
memorable appeal. Successful design of
educational institutions requires designers
to address the emotional needs of the students
by creating environments that foster their
well-being. Ideally, the use colour in these
spaces should encourage lifelong learning.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Pure Red8093 | R 207 G 37 B 43

Asian Paints recommended paint products for educational spaces:

EXTERIOR
EMULSION

Apex Ultima
7 Year Performance Warranty*
Colour Stay property makes walls look fresh for longer
Dust Pick-Up Resistance
*Conditions apply. Please refer to the Asian Paints
Ultima Product and Warranty Guide for more details.

Elementary School
Colour Palette

Higher Education
Colour Palette
INTERIOR
EMULSION

The Het 4e Gymnasium in Amsterdam, Netherlands.

An auditorium at Trakya University, Turkey.

ROYALE
Superior Anti Stain Performance
Anti bacterial and Anti fungal shield
Teflon compliant*
*Conditions apply. Please refer to the Asian Paints
Royale Product Information Sheet for more details.

For more information


T 1800 209 5678 E cq@asianpaints.com
WOOD AND METAL
ENAMEL

PREMIUM SATIN enamel


Low Odour
Anti-Yellowing
EN 71 compliant*
*Conditions apply. Please refer to the Asian Paints Premium
Satin Enamel Product Information Sheet for more details.

3031

MICHELLE WORKMAN

INSIGHT

MINGLING
MODERN
WITH
VINTAGE
by J. Michael Welton

Michelle Workman is one of the most sought-after


interior designers in Hollywood, with celebrity
clients like Jennifer Lopez, John Travolta & Kelly
Preston, and Kirstie Allie. She counts decorating
legends like Billy Baldwin, Dorothy Draper, and
Sister Parish amongst her major influences.

Colour plays a vital role in interiors designed by Michelle Workman.

INSIGHT COLOUR QUARTERLY 10

3233

Sunset Condo Project

Dorothy Draper Goes Avant-Garde


For this project Michelle Workman makes use
of traditional furniture within a modern space.
The plum lacquer walls and white furniture
emphasise the avant-garde interiors that
achieves a space that is bold and striking.
Fine Wine8109 | R 129 G 53 B 69

Cotton WoolL104 | R 244 G 241 B 234

A home should
showcase the clients
personality, not
the designers,says
Michelle Workman.
It is not about me,
but about the essence
of a client. Its an
art, not a job.

ichelle Workmans signature style


mingles the modern with the vintage.
Shes inspired by the Federal Period, Early
American decor, and shows a healthy respect
for the French influence on the art of design.
At the same time though, shes very much
influenced by the contemporary. Her biggest
challengeis getting her clients to see things
the way she does. However over the years she
has become pretty good at changing traditional perspectives because she knows how
to match her clients to colours that resonate
within themselves.
A clients personality informs her, giving
her an initial direction about whether to go
soft or bright. I always start with colour,
she says. If I dont have it, the process
becomes craziness for me. A single woman
might want warm pinks, but if her personality
isnt exciting and exuberant, Michelle will take
the tone down, keeping it pink but softening
it substantially. Another client might want an
exciting look and therefore the palette will
use combinations of complementary colours
to express that personality. She listensfor
what people like and dontlike in their clothes
and lifestyle, their hobbies and interests.
Shessensitive towhether someone leans
towardsa traditionalor modern point of view.
Once I have those basics down, Ill go to
colour to communicate a large part of their

Summer Harvest7921 | R 255 G 231 B 167

Sunset Condo
Colour Palette

personalities, she says.If theyre outgoing


and gregarious with a sense of humour, Im
apt to use more colour. If theyre conservative
and elegant, Ill use more subdued colour.
She recently pitched her work to an older
gentleman engaged in the finance industry
who had an exciting personality, but was
also a traditionalist. She elected to go with a
conservative navy blue theme, with pops
of a complementary orange to express
his artistic side. It all goes back to their
personalities, she says. If theyre fun-loving,
the colours are brighter. If theyre sedate and
traditional, the colours are more analogous.
To this easygoing perfectionist, the way
the eye is guided through a room is highly
important. Its a flow, versus a stop, she says.
The eye travels over everything and it all
makes sense because the right colours are next
to each other. She wont hesitate to educate
her clients, if necessary. If someone hates
something shes suggested, shell ask that they
try it out for a few days. Then Ill come back
and theyll say, I dont know why, but I love
it.According to her that means that she has
read them right.

Please share your feedback by writing


to us at cq@asianpaints.com

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

WeHo Condo Project

West Hollywood Meets Palm Beach


Bright, cool, and crisp interiors were created by
Michelle Workman for the WeHo Condo project.
White walls combined with edgy hardware helps
define a bold glamorous home.
Pure IvoryL124 | R 245 G 242 B 228

Lemony9358 | R 160 G 175 B 111

Gemstone9333 | R 72 G 103 B 71

Rich plum lacquer walls contrast the stark white furniture.

The WeHo Condo utilizes a bright and crisp colour palette.

WeHo Condo
Colour Palette

Ask Asian Paints

3435

PAINT QUERY

Q. Why are colours on colour-chips and


shadecards lighter than actual shades
painted on the wall?
A. There are many reasons why a colour is
perceived differently on a shadecard than on
a wall. Listed below are a few factors that play
an important role in the perception of colour.
Size of the colour-chip or shadecard
1. Colour-chips and shadechards are smaller
in size when compared to a wall and are also
viewed from varying distances. For example,
a colour-chip may be a few inches in height
and width and is viewed up close, while a wall
is comparatively larger and is viewed from a
greater distance.
2. Walls are also viewed in conjunction with
other walls which may be differently coloured,
while colour-chips and shadecards are
viewed in isolation. This is the reason why,
on application, colours, textures, and metallic
finishes may sometimes clash.
1

Application of paint

Light source

1. It is important to know the procedure for


application of paint on walls. Each finish has
its respective technique which differs from
other finishes. The use of the right primer, base
preparation, and tools such as brushes and
sprays, as well as the correct number of coats
would more likely give you the desired coat of
colour on your walls.

1. Often people choose colours in artificial


white or yellow light which is drastically
different from colours in natural light.

2. It is recommended to check the paint cans


before purchase and it is important to use clean
tools to ensure painting the right colour.
It is also important to maintain certain hygiene
practices as a professional when dealing with
colour matching processes. For example,
ensure that the walls are clean and dust-free.
3. Always update colour-chips and shadecards
as the colours may have become dull because
of dirt or dust on them. Darker colours tend
to fade away while pastels attract dust. It is a
recommended practice to replace colour-chips
and shadecards after every three years.

APPLICATION OF Apex Duracast Finishes

2. The direction and angle at which light falls


on the surface also affects colour perception.
It is always recommended to view colourchips and shadecards either in the actual
space or in natural and artificial light that
mimics the lighting conditions of the space.
effect of light on colour

Sea Surf7442
Natural Lighting
For the most accurate colour,
it is recommended to view the
swatch in natural light.

5
2

Asian Paints Colour Spectra fandeck.

Asian Paints Colour Spectra PRO.

Apex Duracast Scratch Finishes Requires use of a trowel.

Apex Duracast Rollable Finishes Requires use of a roller.

Apex Duracast Sprayable Finishes Requires use of a spray tool.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Sea Surf7442
Artificial Light
Under artificial lighting, (yellow
in this example) the swatch
interacts with the colour of
the light & colour perception
is altered.

ASK ASIAN PAINTS COLOUR QUARTERLY 10

INCOMING
Apex Duracast Venezio

COLOUR QUERY

Q. What are the effects of colour on the


human psyche and on human health?

Over the ages, Italy has become the fountainhead of inspiring works of art and architecture.
The towering Colosseum, the impressive
baroque domes, and the unique floating
buildings of Venice all bear testament to
its heritage. Italy is also home to a unique
range of exterior texture finishes which have
characterised and made distinctive many
masterpieces. Asian Paints introduces one such
fine-grained finish to the Indian market for the
first timeApex Duracast Venezio. In the next
issue of Colour Quarterly, discover how Apex
Duracast Venezio can bring a touch of Italian
sophistication to your next creation.

A. Colours are known to have a deep


psychological effect on people, triggering
moods and behaviour. Experiences with
colour is rooted in individual personal
association as well as in common cultural
backgrounds. This means that colour
perception is not universal and may be
unique to cultures and individuals. For
example, white is related to mourning
in India, while in western countries it is
associated with peace. Red, for example, is
a warm colour that may be associated with
energy, comfort, or anger. Cool colours,
on the other hand, may be associated with
calmness, coldness, or sadness. Designers
use this understanding of colour to create
contextually suitable settings for various
spaces. Colour also has direct application to
the field of psychology in the form of light
therapy, used to treat common physical and
mental ailments. The scientific usage of
colour in psychiatry attests to the power of
colour, even for household application.

View current issue and archive at www.asianpaints.com/cq

Colour Quarterly 08
February 2012

IMAGE CREDITS

SERVICE QUERY

Q. How does Asian Paints train their


team of painters to achieve the best results?

COVER
Charles Roffey flickr.com/photos/charlesfred/5608587515/
FABRIC INSPIRED FINISHES WITH ROYALE PLAY TEXTILE
Chiaralily flickr.com/photos/chiaralily/5150454432/
INDIA CELEBRATES
McKay Savage flickr.com/photos/mckaysavage/2508074680
Ambrish Arora
All images courtesy Lotus , except;
Johnpaulsimpson flickr.com/photos/monkeygrimace/6942942508/
Mayank Mansingh Kaul
Profile Image
Courtesy Sanjit Das
Colour Inspiration
Honolulu Academy of Arts en.wikipedia.org/wiki/File:'The_
Dhyani_Buddha_Akshobhya',_Tibetan_thangka,_late_13th_
century,_Honolulu_Academy_of_Arts.jpg
Shankar Gallery flickr.com/photos/shankargallery/175865754/
Vera & Jean-Christophe flickr.com/photos/magicalworld/1376838531/
Recent Work
All images courtesy Devi Ratn Jaipur
Sarthak Sengupta
Profile Image & Recent Work
All images courtesy Sarthak Sahil Design Co
Colour Inspiration
Girish Gopi flickr.com/photos/thegman/2799893512/

A. Asian Paints organises training for


contractors and painters for all new finishes
that are launched by Asian Paints, in
addition to the existing ones. To get your
contractor trained, please get in touch with
an Asian Paints Representative in your
city. However, if you live in New Delhi,
Chandigarh, Mumbai, Pune, Ahmedabad,
Vadodara, Hyderabad, Chennai, Bangalore,
or Kochi, please get in touch with your
Relationship Officer. Refer to the Reach Us
section for contact details.

For more information


T 1800 209 5678 E cq@asianpaints.com

The multiple red textures help create lively, playful interiors.

Painted in flat red, the stairwell is a high-energy space.

Royale Play Wallfashion application training with Asian Paints.

Asian Paints training for usage of different wood finishes.

Larsa flickr.com/photos/larsa/366103795/
Amanda Richards flickr.com/photos/arichards
-gallery/4055238785/
Maari commons.wikimedia.org/wiki/File:A_saree.JPG
AUTUMNAL HUES
Brian Snelson flickr.com/photos/exfordy/365115350/
Jean Bal flickr.com/photos/jeanbal/6368970327/
Slack12 flickr.com/photos/slack12/298391148/
Alphonse Mucha wikipaintings.org/en/alphonse-mucha/
the-autumn-1896
THE COLOURS OF NAVARASA
Mukumbura photoree.com/photos/permalink/6545880-11738433@N03
Brocken Inaglory en.wikipedia.org/wiki/File:Back-scattering_
crepuscular_rays.jpg
Dancer Images
Courtesy Bhavna Vijai & Anupama Jayasimha
Anupama Jayasimha is Bhavna's Guru and she facilitated the shoot.
EGYPTSNAPSHOTS ALONG THE NILE
Jerome Bon flickr.com/photos/girolame/2428333990/
Kallerna en.wikipedia.org/wiki/File:Muhammad_Ali_
Mosque_1.jpg
~W~ flickr.com/photos/hope4happiness/2593716462/
Le Batteur de Lune flickr.com/photos/amre/5994124378/
Dennis Jarvis flickr.com/photos/archer10/2216563949/
COLOUR FOR EDUCATIONAL INSTITUTES
Thomas Hawk flickr.com/photos/thomashawk/6862101434/
Cornell University Sustainable Design flickr.com/photos/

Colour Quarterly is Asian Paints initiative that reflects


significance of colours in varied cultures & traditions, and
contemporary trends in paints. The objective of Colour
Quarterly is to share customers penchant for colours with
architects, interior designers and other creative people
and not to solicit business. Views expressed by the authors
are personal and photographs used in Colour Quarterly are
illustrative.
For more information, visit: www.asianpaints.com/cq

Colour Quarterly 09
July 2012

cusd/7953257974/
D'Oude Vos en.wikipedia.org/wiki/File:Het_4e_Gymnasium1.jpg
Enver Duran & Raupp en.wikipedia.org/wiki/File:Trakya_University_Congress_inside.JPG
MICHELLE WORKMAN MINGLING MODERN WITH VINTAGE
All images courtesy Michelle Workman
Q&A
DG Jones flickr.com/photos/dgjones/136543573/
Heart Industry flickr.com/photos/heartindustry/2804903197/
REACH US
Let us know what you felt about this issue of Colour Quarterly.
What would you like to see featured? Have something
interesting to share?
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*All Asian Paints products do not contain any added Lead,
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