Professional Documents
Culture Documents
Lawrencepur Presentation - IMC
Lawrencepur Presentation - IMC
IMC Campaign
Agenda
Introduction
Why Lawrencepur?
Positioning Statement
CBBE Model
Current Marketing activities
Proposed IMC Campaign
Budgets
Conclusion
Introduction
History
Positioning Statement
CBBE Model
Identified Gaps
Magazine ads
Newspaper Advertisements
TVC
Radio Advertisement
Total Budget
Conclusion
Thank you
Q&A