Advertisement analysis sheet

Part 1 & Part 2

Product or service
What is advertised?

Target
audience
Who is it aimed
at?

Persuasive techniques
How is the advertisement trying to
persuade us to buy the product/service?

Njoud Al Ali
H00155208
Link:

Here the target

audience
the
workers
who
work with Pizza
Hut and alos the
famlies.

The Persuasive techniques that Pizza Hut

use to presuad us to pay the new Pizz. And
they follow the below:
1- language that they playing on words for
example, words such as "with Cheesy
stuffed crust mont"

https://www.youtube.c
om/watch?v=uR987KlC2g

And they use words like Tangy, and slugged.

2- Visual that they show the Pizza in
attractive way that it will let the audience to
pay it

The advertisement
About the Pizza Hut
that they offer New
Pizza call the Big
Cheese
Ayesha Al Suwaidi
H00237492
Link:
https://www.youtube.c
om/watch?
v=o0fLkYgRTCo

Women want do
their
five
rot
hair style at the
same
time
healthy hair

The Persuasive techniques that do your

favorite style for your hair and the therapy
will take care of it.
And they follow the below:
1- language easey to understand
2- hummer song and movement
how does the hair therapy work

the advertisnemt about

product hair therpay
for damage hair

1/5

Fatima Al Marzooqi
H00227789
Link:
https://www.youtube.c
om/watch?
v=F9N8kbeKvRw
The advertisement was
about face wash from
Neutrogena
that
remove oil, dirt and
pollution

Shaikha Khalifa Alfalasi

S980023315
Link:
https://www.youtube.c
om/watch?
v=nSgKhUYz8QI
Sbject: Working for
Emirates Airlines

They
target The Persuasive techniques that Neutrogena
people who want use in their advertisement is :
to keep their
face clean and
1- before and after photos for example
fresh from the oil
she show us her face before she use
,
dirt
and
Neutrogena face wash and after when
pollution
she use it and how its different
especially adults
2- promises about quality when she says
remove more than 99% of skin
impurities

3- emotive words when mention the skin

extra, extra clear

The
Target
audience are any
international
people
looking
for job and like
to work for an
airline special at
cabin crew as
well as Emirates
Airline

Visual: Techniques used when you try to

convince to do something eye contact, Smile
and the present the physically job you will
be face it as well as the training part such as
safety and service on board of aircraft and
safety responsibility about each other s well
as the customer on board by using
attractive models ladies also very attractive
red color they use in add.
Appeals: To benefits enjoying to travel
world wide as they have more than 150
nationality you interact with different
nationality
,
ethical
and
highly
knowledgeable
adds career progresses
very fast
Language: Many Language can used to
touch other people feeling and change mind
or act positively,such as Talk about real
experience
(such
as
wonderful
,interesting,new ,great challenge , fantastic
more than Once and happiness with
Emirates .
All these above can convince you to
starting and join the cabin crew with
Emirates

2/5

Athari Nasir Hassan

H00254654
https://www.youtube.c
om/results?
search_query=baby+m
ilk+advert+2014

This
advertisement
target
the
mother
and
whose going to
be a mother

The
advertisement
about Cow and Gate
baby milk

Persuasive techniques
How is the advertisement trying to
persuade
us
to
buy
the
product/service?
The presuasive techniques is let us to buy
the baby milk and they follow:
1-language that they playing on words
for example, words such as
*Tailored nutrition
*Iron to support notmal cognitive.
*vitamin
D
for
normal
bone
development .
2-Visual: this video is appeal to
emotion and its humor as well to
attract the mothers and their babies
.even they use the color in the
advertisement to attract the babies.

The Written Explanation:

Part 3
Shaikha Khalifa Alfalasi
S980023315
Explanation of Concept (Emirates Airline ' Cabin Crew)
Our advertisement is for a service. The name of the company is
Emirates Airline The target audience are anyone from any countries
around the world looking for a job and wants to work for an Emirates
airline special in Cabin Crew
The main visual technique is the large picture of a happy cabin crew
member. They are enjoying their work and service the passenger. The
picture suggests that if you like to join Emirates Airline you will have good
opportunity to visit all countries on the world as well as will you are
responsibility of other people safety
Another visual technique is the training they having to their staff around
the simulation airplane and swimming pool. It is there to draw attention to
it and make attention to audience curiosity and to know more about this
function and the risk where I felt it is enjoyable. The bullet points are also
eye catching. They make the words stand out.
The top priority on this advertisement is briefly about the jobs. The aim of
the ad directly to the people who like the direction of the work in the field
of aviation. They used simple words and so the message is easy to
understand

3/5

Come, try, fly, Amazing experience

Exceptional people to discover their future with Emirates
The advertisement used many another technique like:
Appeal to emotions: Happiness, Fantastic, Help each others ,
safety destination
& Rewarding
Language of inclusion or division : Responsibility ,Safety
training , Service ,Lifestyle & Security of customer
Language of numbers & statistics: Long work hours, Goes to all
over the world, 150 nationalities live together, Number of staff
names. Fly to 6 Continents & 100 of award excellent service
Appeal to Benefits: Unlimited opportunity & Upgrades
Overall, the advertisement I found it is very positive and massive. Add
published in 2012, today we growth dramatically and faster. 2015

Ayesha Al Suwaidi H00237492

The advertisement is for a product. The name of the company is Dove
and it damage therapy for hair damages. The target audiences are
women. They have used a lot of persuasive techniques.
The main visual technique is the group of woman doing several things to
their hair to be beautiful such as straightening, styling, curling, cutting
and etc. the advertisement show that it does not matter whatever you do
to your hair Dove therapy will repair damage and you can enjoy to your
hair style.
Another visual technique is the funny movements carried out by women in
advertising may draw attention to the product and make women do their
favorite thing without failing worried about their hair
The song was humor in advertising; the words clearly show what women
do it for the enjoyment of beautiful hair and in the end they use a simple
word easy to understanding that you can do your favorite style for your
hair and the therapy will take care of it.
Another technique is the use of emotive words. These are the words they
said in the advertisement all of them promise something.

take care of the damage promises to the women they will not
suffering of hair damage

4/5

Fiber active tells them the way of the therapy work.

We have targeted the advertisement at the whole women who afraid of

damage ad all kind of hair.

Group project
LSH 2203 Critical Thinking
Y2, Sec51

5/5