Sale V MarKeting

Thi Hin i

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Hin nay, khch hng b "khng b" tin qung co t rt nhiu

knh thng tin. Thng ip truyn qua nhiu tng lp s b
"nhiu" thng tin. V vy, nguyn tc khi truyn thng t
hiu qu l phi nht qun, ngn gn v i vo lng ngi
chinh phc khch hng thnh cng.

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Chinh phc khch hng vi t duy mi phng php lp
trnh ngn ng t duy (NLP)
Ngi bn hng thnh cng trong vi giy c th gy n tng
vi khch hng. Phng php NLP gip ngi bn hng tip cn
khch hng theo phong cch v li suy ngh ca h. iu ny
gip ngi bn hng hiu khch hng hn v gip h ra quyt
nh mua.
Mt k nng ca ngi bn hng thnh cng l nhn din c
nhm tnh cch khch hng. C bn nhm tnh cch khch hng
chnh l:
Nhm thch quan st,
Nhm thch nghe t vn,
Nhm cm xc
Nhm ni tm.
Doanh nghip nn tp trung to ra nhiu li ch ph hp vi KH
to ra li th cnh tranh trong bn hng

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t cc cu hi khch hng suy ngh v quan st s di

chuyn mt ca h gip chng ta on c tnh cch
ngi i din thuc nhm no.
Khch hng khng trung thnh vi thng hiuca doanh
nghip m h ch trung thnh vi li ch ca h. Doanh
nghip nn tp trung to ra nhiu li ch ph

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Bn hng ngh thi thng; Ngi bn hng l chuyn
gia tm l.
T duy thi i c: S Cng Nng Thng lm gim
vai tr ca ngh bn hng. Ngi bn hng b cho l ni
"xo" ly tin, khng c s din v phi i ni n v b t chi
rt nhiu. Thm ch cn phi nghe khch hng "chi". Nhng
vi ng Dip Khc Cng th bn hng l ngh thi thng v
ngi bn hng l chuyn gia tm l.
Cch t duy marketing & sales thi i mi nht.
Khim khuyt ca ngi bn hng tht bi l d t i v ch
tp trung bn gi tr l tnh ca sn phm. Mt ngi bn
hng chuyn nghip xc nh r gi tr gii php khc bit
gip khch hng tha mn nhu cu ca h. c bit, ngi
bn hng chuyn nghip gp khch hng vi t cch l i
din ca mt c cng ty ch khng phi vi t cch c nhn.

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Sai lm quan trng ca ngi bn hng tht bi thng mc

phi l ni nhng gi tr khng c tht v sn phm v cng ty.
Ngi bn hng phi nm r c nhng gi tr thc t cng ty
ang theo ui nh s mnh, tm nhn v mc tiu. Ngi bn
hng tht bi c gng bn sn phm m anh ta cha cm
nhn c gi tr nn khch hng cng khng th cm nhn
c gi tr sn phm. Tnh cch thng thy ca ngi bn
hng thnh cng l t ho v thng hiu sn phm, t tin, t
nhin v khen khch hng ng cch.

Trc khi bn hng, ngi bn hng phi lm bn vi khch

hng. Ngi bn hng thnh cng c k nng kt bn rt
nhanh vi khch hng. Mt trong nhng chiu thc chim cm
tnh ca khch hng l "khen" h mt cch kho lo. Khen bt
k nhng g thuc v h v lm h thch th. Khch hng ra
quyt nh mua hng ch yu da vo cm xc. V th, bn
hng l qu trnh truyn cm hng cho khch hng v lan ta
cm xc n h.

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"Nu bn khng c am m, bn s khng c nng
lng" (Trch cu ni ca Donald Trump).
am m l yu t cc k quan trng thnh cng trong
ngh sales. Bn phi thng xuyn kt ni vi khch hng
v lun cm thy thch th khi gp h. Mt ngi am m
cng vic bn hng lun chun b k lng 3 giai on:
TRC TRONG SAU bn hng. iu ny c Tin s
Mc Qu Nh t vn doanh nghip chia s rt chi tit ti
bui hi tho t vic lp danh sch khch hng, phn loi
khch hng n khi "cht sales".

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