Skills

Project Management

Erika Chirino

| 786-405-4247 | echirino@knights.ucf.edu |

Collaborated with a partner to create new revenue generating positions

Consumer Behavior

Studied behaviors and applied knowledge of target consumers to create programs

for a specific market

Brand Management

New positions increased market penetration and revenues

& Sales
Strategic Management At the direction of senior executive created and executed strategic initiatives
implemented by cross-functional teams
Languages

Experience

Fluent in English and American Sign Language, Intermediate Spanish

Wyndham Vacation Ownership

Marketing Intern

Increased market penetration and conversion rates with target international guests by developing a
unique greeter position who guided incoming guests to vacation ownership presentations.
Analyzed consumer data, compared to economic trends and developed a sales program that was
executed in the target market.
Researched additional brand and consumer data to address performance opportunities in specific
target markets.
Contributed to $100K guest referral contract between company and marketing partner.
Created and presented proposal for position creation to company leadership team and executives.
Invited to attend corporate advising Roundtables at company headquarters.
Assisted with creation and implementation of marketing campaigns for partnerships such as
SeaWorld and Disney.

StarChild Academy
Sign Language Teacher

Education

Campus
Involvement

Orlando, FL
May-September 2014

Winter Garden, FL
February-June 2013

Prepared lessons independently for ten weeks

Designed various cross-curriculum warm-up activities to enhance connections between school
subjects.
Updated parents regularly on their childs progress in the classroom.
Maintain engagement with the children by keeping the subject fun
Total of 16 classes, 15 minutes per class

University of Central Florida, Orlando, FL

College of Business Administration
Bachelor of Science in Marketing: Professional Selling Track
Minor: Finance
Certificate in Business Operation, Business Specialist

Business Professional Fraternity-Delta Sigma Pi

Business Leadership Council

Graduation: Fall 2016

May 2014