20150615

2015 06 15

App
comScore Media Metrix/
201551517
2,161

2015 06 15

Key Findings

20154 Top6 /(u)

68.5%5.5

93.9%
(97.4%)

511.5
(U)(95.2
)
(u)39.5
(U)CTnews66.4

900.26.11
Top6 /
/844.97.41
(U)ETtoday

229.40.11
15-24(U)ETtoday
179.80.16

25-34(U)
35-4445
(u)NOWnews(u)

2015 06 15

Key Findings

Top6
SETN.COM
(U)TVBS

(U)10.5
12.9

Top6

15-24
SETN.COM25-34(U)
35-44
ETTV45

2015 06 15

Key Findings

App

15.21

(40.9%)
(33.4%)App
14.8%
/

Yahoo!ETtoday
37.4%App
51.8% App
28.8%App
34.7%
App

2015 06 15

20154
68.5%5.5

11
97%
94%

()

Asia Pacific

558,993

68.5

50.0

74

10.9

China

345,035

71.8

43.7

77

10.1

Japan

49,310

66.9

36.7

52

11.6

India

46,108

56.4

38.9

48

8.5

Vietnam

16,517

89.8

94.2

121

20.0

Indonesia

13,411

63.3

84.1

91

10.0

Taiwan

11,450

93.9

178.8

185

24.2

Thailand

7,041

55.2

25.3

34

8.8

Malaysia

6,881

58.3

50.3

45

9.7

Philippines

4,253

38.1

22.1

20

6.0

Hong Kong

4,202

97.4

119.3

108

16.4

Singapore

3,012

81.7

65.2

68

12.8

*15
2015 06 15

comScore MMXARO 2015

4

*
/

(U)Yahoo

(u)

SETN.COM

(U)

(U)yam

(U)

(U)TVBS

(U)MSN

(U)ETtoday

(U)

(U)

(U)Ctnews

ETTV

(u)NOWnews

PeoPo

2015 06 15

comScore MMXARO 2015

4

20154PC
900/PC840

4525-34

()

900.2

844.9

229.4

179.8

()

923.8

732.6

11.5

8.0

()

611.1

740.5

11.1

15.7

52.1%

52.9%

54.7%

56.8%

47.9%

47.0%

45.3%

43.2%

15-24

17.6%

23.9%

27.0%

27.2%

25-34

26.2%

25.4%

27.8%

29.0%

35-44

25.2%

22.7%

22.9%

24.5%

45+

26.3%

21.8%

16.9%

16.6%

*6

2015 06 15

comScore MMXARO 2015

4

20154Top6 /(u)PC511.5
(U)(U)ETtoday480PC
(U)95.2
(U)39.5
(U)Ctnews66.4
80.0

()

70.0

(u)

5,115

38.1%

(U)

5,021

37.4%

(U)ETtoday

4,860

36.2%

(U)

3,433

25.5%

(U)Ctnews

3,341

24.9%

(u)NOWnews

1,832

13.6%

Top6 /

60.0
50.0
40.0
30.0
20.0
10.0
0.0
0

10

20

30

40

50

2015 06 15

comScore MMXARO2015
4

Top6 /

(Composition Index UV)

Top6 /
100100

15-24

115 106
100 100 101 105

25-34

35-44
130

105

94

45+

112 102
79

(U)ETtoday

15-24
(u)
(u)NOWnews
35-44

(u)
138
99 101

111

(U)

105 95

95

81

70

(U)ETtoday
132
105 95

109 100

(U)
109

83

(U)Ctnews
2015 06 15

121 112
110

90

99

110

123
96

(u)NOWnews

comScore MMXARO 2015

4

20154PCSETN.COM
131.4(U)TVBS82.157.9
SETN.COM
(U)410.5
12.9
16.0

SETN.COM

()

14.0

1,314

9.8

(U)TVBS

821

6.1

579

4.3

(U)

209

1.6

ETTV

132

1.0

82

0.6

Top6

12.0
10.0
8.0
6.0
4.0
2.0
0.0
0

12

2015 06 15

comScore MMXARO2015
4

Top6

(Composition Index UV)

Top6
(U)

SETN.COM(U)TVBS15-24

25-34(U)
ETTV35-44
45

15-24

25-34

149
111

103 97

107 93

95

SETN.COM

100 100 96

115 106 110

84

73

139 149

129

ETTV

81

68

(U)
169

155

62

71

(U)TVBS

68

131

125

45+

136 128

59

2015 06 15

35-44

126
89

114
71

60

61

comScore MMXARO 2015

4

81.5%
85.8%

76.5%
77.7%

57.2% +10.4%
46.8%

39.7%
39.3%

19.9%

19.2%

(57.2%
46.8%)(
10.4%)
2015 06 15

18.7%
14.0%

2015

0%
30%
60%
90%
Base:2015 N=2128
Base:2014 N=2218
May 2015

32.9%
33.7%

2014

37.6%
41.0%

7.7%
7.6%
3.1%
3.7%

+4.7%
2015
2014

0%
10% 20% 30% 40% 50%
Base:2015 N=2128
Base:2014 N=2218
May 2015

4.7%

/
56.7%

44.1%

42.0%

42.1%

35.9%

45.4%

35.9%
34.8%
30.7%

52.0%
50.1%
54.5%

7.3%
13.3%

0.5%

11.7% 0.7%
11.8% 0.3%

14.5%
14.4%

0.4%

Base:/ N=1145
May 2015

2015 06 15

35.8%

32.0%
30.4%

25.5%

23.1%
22.2%

19.5%
19.1%

14.5%

13.3%
0%

10%

20%

30%

40%

Base:/ N=1145
May 2015

/(35.8%)40
(32.0%)(30.4%)

2015 06 15

/
47.9%

45.8%
41.8%
29.2%
28.6%
26.3%
22.1%
19.1%
14.8%
13.6%
0%

10%

20%

30%

40%

50%

Base:/ N=1145
May 2015

/(47.9%)19
(45.8%)19
(41.8%)1940

2015 06 15

/
13.1%

9.7%

16.5%

5
6~10

26.0%

34.8%

11~20

0.4%
10.5%
14.8%

40.9%
33.4%

21~30

15.21
6-10(34.8%)
20

2015 06 15

App

31
Base: N=1218
May 2015

Base: N=1218
May 2015

/(40.9%)
40

(33.4%)App14.8%

/App
48.9%

39.2%

TVBS

22.0%

7.2%

6.7%

19.8%
20.3%

ETtoday

28.2%

1.7%

udn News

7.2%

6.0%

5.8%

2.4%

5.2%

9.5%

10%

20%

30%

40%

50%

Base: N=1218
May 2015

(48.9%)
/(39.2%)
(29.7%)

2015 06 15

0%

36.7%

11.4%
14.9%

App

14.9%

9.0%

App

0%

42.8%

31.4%

Yahoo

29.7%

App

11.9%
11.7%
10.4%

10%

20%

30%

40%

50%

Base:App N=180
May 2015

App
(42.8%31.4%)Yahoo!
(36.7%19.8%) ETtoday
(20.3%11.4%)

App/
10.0%

13.5%

27.4%
38.4%

12.5%

16.0%

22.2%

12.8%

45.3%
47.0%

45.4%

43.9%
24.3%

15.2%

4.2%

1.6%

3.1%

14.7%
2.5%

Base:App N=180
May 2015

App
37.4%App
51.8%
App

2015 06 15

Base:App N=180
May 2015

App
28.8%App
34.7%App

comScore94PC

/
35

TA

2015 06 15

()()
1/

AppAppYahoo!AppETtoday
AppApp

2015 06 15

Appendix

(comScore MMX, April 2015, Taiwan, 6+, PC Only)

Top3
()

()

(U)Yahoo

8,618

64.1

2,797

105.1

69

18.1

(U)yam

945

7.0

110

7.1

3.9

(U)MSN

722

5.4

140

14.3

15

6.8

()

()

(U)

980

7.3

50

2.4

2.1

619

4.6

34

3.3

1.8

296

2.2

16

2.7

1.8

206

1.5

10

0.3

1.5

PeoPo

133

1.0

3.1

1.6

102

0.8

3.2

2.4

87

0.7

2.2

1.5

73

0.5

2.0

1.2

69

0.5

1.0

1.3

61

0.5

3.5

1.6

52

0.4

2.3

1.4

37

0.3

34.4

188

1.6

Top12

2015 06 15

comScore MMXARO 2015

4

1087

50.3%

1074

49.7%

19

345

16.0%

CyberPanel

20-24

218

10.1%

25-29

208

9.6%

30-34

262

12.1%

35-39

253

11.7%

40

875

40.5%

1039

48.1%

538

24.9%

584

27.0%

(IX Survey)

2015/05/152015/05/17
N=2,161
95%,2.11%
201504

2015 06 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Media Metrix
/

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

* Composition Index UV
100
100

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2015 06 15

marcom@insightxplorer.com