CMT-90% (234)

KDCMT-26 ( Ls5 and med

scale-19)

Kids wear-20%
( 52)

Tiny
45 No
Inner wear
and T-shirts

Small
180No
t-shirts, polo
shirts,
sportswear,
night wear,
swat shirt

medium
40 No
Exclu.Ladies
wear
t-shirts, polo
shirts,
sportswear,
night wear,
sweat shirt,
swim wear,
night dress

large
5 No
Sportswear,
sweat shirt, tshirt

Cost reduction100%
Turn over ( up
to 2 crore)
70% ( 32 units)
below 1 crore

Differentiation
strategy (10)
(2 -10 crore)

Differentiation
strategy (6)
(10 -50 cr)

Cost reduction

Employee (less
than 100)
Investment (up
to 25lakh
Low end Mkt
CMT

Employee (less
than 200)
Investment
( 25lakh- 5 cr
Low end Mkt
CMT & ACMT (
70:30)

(100-1000)
Investment (up
to 5 -10 cr
Low to high
Cmt &KCMT
( 70:30

Investment (up
to 10cr+
Low to high
KCMT

exporter

Manf Exporter
( less) and
merchant
exporter
( More)

Manf, exp and

merchant exp (
50:50)

Manf. exporter

More than 50
cr
( by 2004 12
companies r
turn over more
than 100 cr.
Eastman,
centwin,Astro
app, bodyland,
best &
crompton
1000+

Mens wear45% (117)

Ladies wear35% (91)

Problems

Study-1-Dollar fluctuation, power shortage and inconsistency, labour ( skill

and unskill) shortage, transportation cost high, pollution and environmental
issue,
Study-2-high competition, unfavorable govt. policy, high transportation cost,
lack of finance, lack of economic stability in buyers country, unexpected
rejection of lot, profit fluctuation
Lack of awareness on energy efficiency ,Lack of organizational
commitment ,Narrow focus on energy ,Not clear about their existing level of
operations and efficiency, Limited manpower r Cost of energy conservation
options , Orthodox mind set of entrepreneurs , Non availability of clean fuels