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Project Proposal and Business Plan.
Project Proposal and Business Plan.
Project Proposal and Business Plan.
Table of Contents
1.
Background
2.
3.
4.
5.
6.
Project Financials
7.
Implementation Plan
1.
Background
human
beings
evolved
over
ages
and
the
and consumption
foods.
Frozen
foods
are
ubiquitous
in
western
2.
2.1
distinct
XIV. Frozen food tends to cost less than fresh, can be stored for
much longer and offers brilliant flexibility for meal planning,
thereby reducing wastage.
XV. Manufacturers are able to freeze food within minutes, which,
compared to home freezing, gives a superior texture, taste and
appearance, as well as retaining the nutritional value.
XVI. Frozen food is easy to keep and easy to use, and there is little
waste, whereas two thirds of the population ditch anything up
to 20 items of fresh and chilled food a month.
XVII. Frozen food gives consumers a quick and convenient way of
fitting in a nutritious meal.
XVIII. Maintenance of uniformity in quality
2.2
2.3
Preservation
Frozen food is food preserved by the process of freezing. Freezing
food is a common method of food preservation which slows both
3.
3.1
The people across the globe have started recognizing the above
key advantages of frozen food and changing their preferences
towards frozen food over conventional food. The frozen food
industry has expanded rapidly because of the labor-saving and
space-saving advantages of frozen foods and because the
freezing process generally involves less loss of taste, flavor, and
appearance than do other methods. Researchers say that fresh
vegetables which have been imported from a distant country may
also have fewer nutrients. Globally, particularly in developed
countries, the acceptance and consumption of frozen food was
already established, when compared to developing countries like
India.
3.2
(a para on Indian retail market, fast growing organised retail market and its
potential)
As in the case of retail market, due to increase in real income
levels & purchase power, rapid urbanization, with increased
women work participation, Indian middle class is looking forward
to easy, quick, convenient and nutritious food to meet their
changing requirements of busy life styles. The frozen food in its
multiple forms viz. raw, semi-processed and fully processed
(ready to cook and ready to eat) could effectively address most of
the above requirements and concerns due to its distant
advantages over the conventional food. The conditions of
increased health consciousness, preference to the hygienic food
and changing food habits also propel the people to look for
alternative to conventional food. Again frozen food is emerging as
the only alternate, because the manufacturer/processors of frozen
food take care of all such requirements including strict end-to-end
quality control in selection, process, preservation, transportation
and vending to the end users, thru proven technologies and
conforming world-class standards. Owing to inflation and other
factors, in the recent past, there has been steep increase in
prices of food materials in the Indian market with very frequent
fluctuations in prices. Frozen food, due to its distinct advantages
such as bulk procurement, contract farming, prevention of decay,
higher shelf life and uniform distribution, is greatly helping in
Untapped Demand
4.1
With increasing demand, though there is huge potential for frozen food in
the Indian market, it is largely untapped due to non-realization of its
market strength. Though there is a captive demand
for the frozen
food from the high end segment of people, many of the players in the
market not able to tap the same, due to dispersed focus and giving
priority to the products with mass demand. The space allocation for
frozen food items in the currant retail stores is very limited. Due to the
above factors, the current retail formats do not offer the complete range
of frozen food available in the market to the consumers as such the
consumers are not aware of the products, varieties and range of frozen
food items and their distinct advantages.
Proposed Project
4.2.
Currently there are no exclusive and dedicated retail outlets for frozen
food in India. Exclusive retail outlets for frozen food, will fill the
unoccupied space and will meet the acute demand-supply gap in the
Indian frozen food market. Fully dedicated space for frozen food would
not only meet the space requirements but also give more visibility to the
consumers. With the complete range of products available under one
roof, for the first time, the Indian market is going to witness and
experience the real world of frozen food. Exclusive outlets would only be
able to cater the complete needs of the all stake holders of the frozen
food industry, including producers, processors and consumers, with
focused approach due to its novel concept. The proposed project would
initially comprise 4 to 6 exclusive frozen food outlets in the high-end
markets of Hyderabad. The chain of such exclusive outlets would be
expanded to other parts of Hyderabad and later to other cities of India to
have a pan Indian footprint.
4.3
Salient Features
The proposed outlets, which will be first of its kind in the country, will
not only have the complete range of frozen food products from domestic
and international sources, but also have superior consumer friendly
environment, essentially based on value for money principle.
The
proposed exclusive outlets will have high standard quality products with
accurate weighing and transparent billing. The pricing will be uniform
and competitive. The outlets will be maintained in highest hygienic
conditions with world-class standards of shopping convenience. Other
facilities that would be offered to consumers include online shopping
with payment gateway systems, acceptance of all credit/debit cards,
, home delivery and making available national and
international recipe books.
Project Financials
Revenue Streams :
Expenditure:
Capital
O&M