Smartphones are doubling up as cameras: Tom Lu

Via The Financial Express | Jun 15, 2015

With smartphones taking over as personal cameras for many people, innovation is
at its best among brands competing to capture the customer s attention. Thanks to t
he latest progression in camera technology, you find camera phones as good as or
even better than some of the popular cameras available in the market, says Tom L
u, CEO, Oppo Mobiles India. In a recent interaction, he tells that Oppo will con
centrate on its cool designs and the latest camera technology to stand out in th
e crowded India mobile phone market. Edited excerpts:
There are numerous mobile brands present in the market, including a lot of Chine
se ones. Why should a consumer pick up an Oppo device?
India is a very attractive and price sensitive market and there is a certain sec
tion of consumers who are extremely technology savvy and looking for innovative
and power-packed devices. The way consumers choose and buy smartphones is contin
uously evolving and that means you need to have a diverse portfolio of products
and price points to appeal to a wide range of consumers there. The current trend
indicates that increasingly smartphones are doubling up as cameras. Oppo N3 is
the first smartphone with a motorised camera, which can get 64 MP Ultra-HD photo
graphy with 16 megapixel camera. Oppo PI 2.0+ is developed to provide innovative
philosophy experience and is available on both N3 and R5. PI includes more than
15 features, such as 8 Beauty Modes, GIF and Double Exposure. Mirror 3, the lat
est phone which has been launched in March is also equipped with Pure Image with
the price of Rs 16,990.