Name

Student Id

Mohammad Moniruzzaman

13164046

Introduction

Founded in 1980, evolved from a local supermarket into the worlds largest
retail chain of natural and organic foods.

Four local business people was the founder of Whole Foods Market.

Opened in 1980 having only 19 people as employee.

Whole Foods Market has been developed very rapidly by mergers and
acquisitions of many companies

Mission

The Mission Statement of the Whole Foods Market is : Whole Foods, Whole
People, Whole Planet

The company's mission is to promote the vitality and well being of all
individuals by supplying the highest quality, most wholesome foods available.

Vision

To become an international brand

Their goal is to balance the needs and desires of their customers, team
members, shareholders, communities and the environment while creating
value for all.

Core Values

Selling the maximum quality natural and organic foods

Satisfying and delighting all the customers

Supporting all the team members in their joy and brilliance

Creating wealth through profits & growth

Caring about the communities & environment in which they are operating

Creating good relationships with the suppliers

Promoting the health of all the people through healthy eating

Current Situation

Competitive Advantage

Whole Foods Strategy

Differentiating Competitive advantage:

Serve a narrow market niche

Offering features and benefit that attracts the market niche

Commitment to serve the market niche better than the rivals

Value added pricing

Creating strong barriers of entry for new comers

Expanding into new and existing areas

Growth Strategy:

Marketing Strategy:

Welfare of employees:

Store Operations:

Corporate Social Responsibility:

Total Quality Management:

Purchasing & Distribution:

Pricing:

Financial Performance

Industry Analysis

(Porters Five Forces Model)

SWOT Analysis

SWOT Analysis

Strengths
Differentiation

with the natural and organic

product they sell.

Have

a big capital investment.

Whole

Foods have a large number of chain

stores with large average store size, which is
spread throughout the Americas and Europe.

Company's

image that close to environmental

care and healthy living.

Have employees, divided into teams, who have

competence in their field.

Weaknesses

Controversy

Opportunities

Threats

 Analyzing the External

Environment
1.Political/Legal
-taxation, product line of USDA,
- tariffs, safety and government strategy
2. Economic
- demographic of higher income level,
- market stock and recession.
3. Social
- more health conscious,
- knowledge of health issue and food
4.Technological
-offer online shopping service
-gift cards and flower arrangements
5.Demographic
-provide products to healthy people targeting families with with extra income
6. Environmental
-operating its business in conformance to environmental practice and regulation.
7.Global
-whole food market reached out internationally in united kingdom and Canada.

Internal Environment assessment.

A. Primary Activities:
1. Inbound Logistics:
-several distribution center to reduce shipping cost
2. Operations
-each of many department is run by reliable team member.
3. Outbound Logistics
- Transportation
-refrigeration
- quick delivery
- Material handling
- Packaging
4. Marketing and Sales
- innovative way to market and advertise
-website , blogs and brand loyalty
5. Service
-employee are very knowledgeable about product
well staffed in a team based environment

B. Support Activities:
1. Human Resource Management
- there are extensive training programs
- unique in house advancement for employee.
2. Assets:
Tangible Assets:
-farmers
-54000 employees
- 300 stores I the US CANADA AND THE UK
Intangible Assets:
- Reputation brand name
- Human: knowledgeable and experienced employee trust.

Problems

High Price during recession period

Limited Market Segments

Lack of diversification

Controversy

Recommendations

Increasing Marketing Effort

Educating More People about Organic Product

Building Good Relation with Suppliers

Developing a Strong Retention strategy