Barry H.

Rothschild
32025 Burlwood Dr. Solon, OH 44139 216.219.5753 bhrothschild@gmail.com
Marketing Innovative Products Strategic Planning Sales-Driven Communications Relationship Management
A dynamic marketing and business development professional with a track record of product development and marketing,
licensing, content marketing and Challenger Messaging achievements. Results-driven service and leadership, having
established long-term relationships with blue-chip clients. Proven experience marketing innovations through B2B and
B2C/retail channels.

SELECT ACHIEVEMENTS
Planned campaign strategies and lead Challenger Sales Messaging guidelines for four global vertical practices at Infosys
Created and executed international messaging & content program for $3B Financial Services practice at Infosys
Awards procurement program for Cognizant and Information Builders won ComputerWorld Smithsonian Honors
Led product development & sales management of multimedia tablet with revenues equaling 33% of Photocos income
Engineered $16M joint holiday promotion with Fujifilm & Lexmark at Wal-Mart, Target and Staples
Managed $4M Sylvania brand licensing program encompassing TVs, small appliances and holiday lights
Opened, managed and expanded $250K+ retained marketing consulting relationships for over four years.
Planned, organized, hired and managed Photocos 20-person marketing team.
PR coverage: USA Today, New York Times, Businessweek, AP, InformationWeek, Financial Times, Huffington Post
Marketed technologies including: Financial Applications, Digital Imaging, IP-enabled LEDs, Optical Storage, DBMS
Clients Incl: AT&T, GE, TCP, Sylvania, Sony, Gojo, MAGNET, Jumpstart, Computer Associates, Cognizant,
Samsung, 3M, Dell, Visteon, Chemical Methods, Cognizant, MindTree, Cap Gemini, MRI, Sourcing Alliance.
PROFESSIONAL EXPERIENCE

Rothschild / Marketing Engine Marketing Strategy, Messaging and PR Consultancy - Solon, OH

2013-present
Managing Consultant
Provide marketing and messaging plans for products and launches for twenty companies ranging from software
development to Internet of Things. Clients include: Gojo, TCP, MAGNET, Jumpstart, Chemical Methods.
Services included:
o Content development: Challenger Messaging, PR, articles, speaking programs, awards, social networking, sales tools.
o Go-to-market management plans including forecasting, sales & marketing management, brand identity, channel support
o Product planning: competitive intelligence, product road mapping product segmentation.
Infosys $6.5 billion IT Consultancy - Cleveland, OH
2011-2013
Marketing Manager, Campaigns Team Lead and Global Content Lead for Financial Services & Insurance Practice

Facilitated change management with Challenger Messaging to engage prospects in sales dialogues.

Developed guidelines for creating Challenger campaign strategies & lead development plans for 4 vertical business
units.

Spearheaded strategic initiatives from planning through execution. Created messaging strategy encompassing online,
PR, internal and external media, sales presentations and collateral.
Photoco Small electronics case manufacturer, (Samsonite & American Tourister); Cleveland, OH
2006-2009
Vice President - Marketing

Developed 2 generations of miBook, an innovative, multimedia player with proprietary content.

Led business development including search, negotiation, and ongoing management of content licensing relationships
with leading media firms, including: Food Network, HGTV, DIY Network and Parents.

Built 20-person video production team. Managed story boarding, editing, content acquisition, videography, quality
control.

Developed PR strategy for media coverage; secured placement in New York Times & AP.

Created sales and launch strategy and led sales effort into traditional and online retailers including Bed Bath &
Beyond, BonTon, QVC, and Amazon.com.

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Levin Consulting Marketing Consulting for Consumer Electronics --Cleveland, OH

2000-2006
Senior Consultant

Focused consulting services on retail marketing and sales of consumer electronics and technology products.

Spearheaded long-term management of client base. Clients included Fujifilm, Lexmark, 3M, Dell, Samsung,
Sylvania.

Led consulting teams with 5 members in creating strategic vision and tactical delivery of outstanding marketing
services.

Engineered strategic marketing partnerships. Developed $16M holiday promo program with Fujifilm and Lexmark for
digital cameras & printers. Retailer partners included Target, Wal-Mart and Staples.

Expanded business development effort with a prospecting system. Resulted in five new accounts.

Projects included: Market opportunities analyses, sales and marketing intelligence, best practices benchmarking,
brand licensing programs, product launch strategies, channel roadmaps for expedited time to market.
Rothschild / Marketing Engine Marketing Strategy, Messaging and PR Consultancy - Solon, OH
Managing Consultant

Developed and managed marketing-driven public relations programs for high-tech concerns.

Comprehensive expertise in media relations, awards procurement & speaking opportunities.

Clients included: AT&T, Lucent, Sony, Cognizant, Cap Gemini, GE Lighting, and MRI.

1994-2000

Kahn Communications Group, Inc. Full service PR and advertising agency -- New York, NY
1989-1991
Management Supervisor
Directed technology practice encompassing four-member account management team resulting in media coverage in USA
Today, Information Week and Software Magazine.
Developed and implemented public relations programs for clients such as AT&T, Pioneer, France Telecom, On-Line
Software International, HBO, and Simon & Schuster.
Technology Solutions, Inc. -- Technology-focused PR and ad agency -- New York, NY
1986-1989
Vice President
Developed and implemented public relations plans, including various product introduction strategies for accounts such as
Sony, ICL North America, Advanced Graphic Applications, and UniPress Software
Oversaw a three-member account management team, and mentored numerous notable professionals.
Backer & Spielvogel, Inc. Industry-Leading advertising agency -- New York, NY
1984-1985
Assistant Media Planner
Created and implemented of media plans, coordinated media budgets, evaluated various media opportunities, and
researched competitive spending reports for the Miller Brewing Company.
EDUCATION
Indiana University, BA, Communications
VOLUNTEER
Bizdom Startup Accelerator, Mentor