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http://en.wikipedia.org/wiki/BlackBerry
Wikipedia:
The
BlackBerry
isalineof
wireless

handhelddevices
andservicesdesignedandmarketedby
BlackBerryLimited
,formerlyknownasResearchInMotionLimited(RIM).ThefirstBlackBerry
device,anemailpager,wasreleasedin1999.
ThemostrecentBlackBerrydevicesarethe
Z30
,

Z10
,
Q10
and
Q5
.TheZ10andQ10wereannouncedonJanuary30,2013,andtheQ5was
announcedonMay14,2013.
The
userinterface
variesbymodelmosthadfeaturedaphysical
QWERTY
keyboard,whilenewergenerationshavereliedona
multitouch
screenand
virtual
keyboard
.
BlackBerrydevicescan
shootvideo
,
takephotos
and
playmusic
thesedevicesalsoprovide
essentialssuchaswebbrowsing,emailmessaging,instantmessaging,andtheproprietary
BlackBerryMessenger
.
BlackBerryaccountsfor3%of
mobiledevice
salesworldwidein2011,makingitsmanufacturer
thesixthmostpopulardevicemaker(25%ofmobiledevicesalesaresmartphones).The
consumerBlackBerryInternetServiceisavailablein91countriesworldwideonover500mobile
serviceoperatorsusingvariousmobiletechnologies.AsofSeptember2012,therewereeighty
millionsubscribersworldwidetoBlackBerry.In2011theCaribbeanandLatinAmericahadthe
highestpenetrationsofBlackBerrysmartphonesworldwide,withuptoabout45percentinthe
regionhavingaBlackBerrydevice.BlackBerrywaswidelyreferredtoas"CrackBerry"inthe
UnitedStates,whichalludedtoitsexcessiveusebyitsownersandisareferencetothe
addictiveness
of
crackcocain
e
.Useoftheterm"CrackBerry"becamesowidespreadthatin
November2006
Webster'sNewWorldCollegeDictionary
named"crackberry"the"NewWordof
theYear."

TelevisionAdvertisementTechniques
byTomRyan,DemandMedia

Usebothsoundandvisualstogettheaudience'sattention.

RelatedArticles
5MostCommonAdvertisingTechniques
CommercialAdvertisingTechniques
TheInfluenceofTelevisionAdvertising
FastFoodTechniquesforAdvertising
TechniquesforTestimonialsinAdvertising
DirectoryAdvertisingSalesClosingTechniques
Televisionisavisualandauditorymediumthat,unlikeprintmedia,affordsadvertisersadditionalmethods
andopportunitiesforinfluencingyourcustomers'decisions.Thesightsandsoundsoftelevisionhelp
advertisersappealtodifferentsensesatthesametimeifavisualdoesn'tattractyou,themusicmay,or
viceversa.Unlikeprintorradioads,whichfocusononesenseortheother,televisionadvertisingcanhit
youraudiencewithbothatonce.

http://smallbusiness.chron.com/televisionadvertisementtechniques18629.html

http://www.classzone.com/cz/books/ml_lit_gr12/resources/pdfs/media_analysis/HS_15_Ad_Tec
hniques2.pdf
Persuasive
Technique

HowItIsUsed

IntendedEffect

Bandwagon

Usestheargumentthata
person
shouldbelieveordo
something
becauseeverybodyelse
does

Consumersbuytheproduct
becausethey
wanttofitin.
Consumersassumethatif
othersbuyit,
theproductmustbegood.

Baitand
Switch

Dishonesttacticinwhicha
salespersonlurescustomers
into
astorewiththepromiseofa
bargain

Consumersarepersuaded
tobuyamore
expensiveitem.

Celebrity
Spokesperson

Usesacelebrityorfamous
personto
endorseaproduct

Consumerstransfer
admirationorrespect
forthecelebritytothe
product.

Emotional
Appeals

Makeviewersfeelcertain
Audiencetransfersthat
emotions,
feelingtothe
suchasexcitement,sadness, product.
orfear

Glittering
Generalities

Emphasizeshighlyvalued
beliefs,such
aspatriotism,peace,or
freedom

Consumersacceptthis
information,often
withoutenoughrealevidence
tosupport
theclaim.

Humor

Usedtomakeaudiences
laugh,but
provideslittleinformation
aboutthe
productorservice

Consumersrememberthe
adand
associatepositivefeelings
withthe
product.

Individuality

Appealstoconsumersdesire
tobe
differentfromeveryoneelse
the
oppositeofthebandwagon
appeal

Consumerscelebratetheir
ownstyle,or
rebelagainstwhatothersare
doing.
Consumersperceivethe
productas

unique,stylish,orcool.
Loaded
Language

Useswordswithpositiveor
negative
connotationstodescribea
productor
thatofthecompetitorsuch
aspurr,
snarl,orweaselwords

Thewordsappealto
consumersemotions,
ratherthantheirreason.
Purrwords,suchasfresh
orjuicy,
makeaproductseemmore
desirable.

Namecalling

Attackspeopleorgroupsto
discredit
theirideas

Consumersfocusonthe
attackrather
thantheissues.

PlainFolk

Showsordinarypeopleusing
or
supportingaproductor
candidate

Consumerstrustthe
productbecauseits
goodenoughforregular
folks.

Product
Comparison

Comparesaproductwiththe
inferior
competition

Consumersbelievethe
featureproductis
superior.

Basicpersuasiontechniqueshttp://medialiteracyproject.org/languagepersuasion
1.Association.
Thispersuasiontechniquetriestolinkaproduct,service,orideawith
somethingalreadylikedordesiredbythetargetaudience,suchasfun,pleasure,beauty,
security,intimacy,success,wealth,etc.Themediamessagedoesntmakeexplicitclaimsthat
youllgetthesethingstheassociationisimplied.
Association
canbeaverypowerfultechnique.
Agoodadcancreateastrongemotionalresponseandthenassociatethatfeelingwithabrand
(family=Coke,victory=Nike).Thisprocessisknownas
emotionaltransfer.
Severalofthe
persuasiontechniquesbelow,like
Beautifulpeople,Warm&fuzzy,Symbolsa
nd
Nostalgia,
are
specifictypesofassociation.
2.Bandwagon.
Manyadsshowlotsofpeopleusingtheproduct,implyingthat"everyoneis
doingit"(oratleast,"allthecoolpeoplearedoingit").Noonelikestobeleftoutorleftbehind,
andtheseadsurgeusto"jumponthebandwagon.Politiciansusethesametechniquewhen
theysay,"TheAmericanpeoplewant..."Howdotheyknow?

3.Beautifulpeople
.Beautifulpeopleusesgoodlookingmodels(whomayalsobecelebrities)
toattractourattention.Thistechniqueisextremelycommoninads,whichmayalsoimply(but
neverpromise!)thatwelllooklikethemodelsifweusetheproduct.
4.Bribery
.Thistechniquetriestopersuadeustobuyaproductbypromisingtogiveus
somethingelse,likeadiscount,arebate,acoupon,ora"freegift.Sales,specialoffers,
contests,andsweepstakesareallformsofbribery.Unfortunately,wedontreallygetsomething
forfreepartofthesalespricecoversthecostofthebribe.
5.Celebrities.
(AtypeofTestimonialtheoppositeofPlainfolks.)Wetendtopayattentionto
famouspeople.Thatswhytheyrefamous!Adsoftenusecelebritiestograbourattention.By
appearinginanad,celebritiesimplicitlyendorseaproductsometimestheendorsementis
explicit.Manypeopleknowthatcompaniespaycelebritiesalotofmoneytoappearintheirads
(Nikeshugecontractswithleadingathletes,forexample,arewellknown)butthistypeof
testimonialstillseemstobeeffective.
6.Experts.
(AtypeofTestimonial.)Werelyonexpertstoadviseusaboutthingsthatwedont
knowourselves.Scientists,doctors,professorsandotherprofessionalsoftenappearinadsand
advocacymessages,lendingtheircredibilitytotheproduct,service,orideabeingsold.
Sometimes,Plainfolkscanalsobeexperts,aswhenamotherendorsesabrandofbaby
powderoraconstructionworkerendorsesatreatmentforsoremuscles.
7.Explicitclaims
.Somethingis"explicit"ifitisdirectly,fully,and/orclearlyexpressedor
demonstrated.Forexample,someadsstatethepriceofaproduct,themainingredients,where
itwasmade,orthenumberofitemsinthepackagetheseareexplicitclaims.Soarespecific,
measurablepromisesaboutquality,effectiveness,orreliability,likeWorksinonlyfiveminutes!
Explicitclaimscanbeproventrueorfalsethroughcloseexaminationortesting,andiftheyre
false,theadvertisercangetintrouble.Itcanbesurprisingtolearnhowfewadsmakeexplicit
claims.Mostofthemtrytopersuadeusinwaysthatcannotbeprovedordisproved.
8.Fear.
ThisistheoppositeoftheAssociationtechnique.Itusessomethingdislikedorfeared
bytheintendedaudience(likebadbreath,failure,hightaxesorterrorism)topromotea

"solution.Adsusefeartosellusproductsthatclaimtopreventorfixtheproblem.Politicians
andadvocacygroupsstokeourfearstogetelectedortogainsupport.
9.Humor.
Manyadsusehumorbecauseitgrabsourattentionanditsapowerfulpersuasion
technique.Whenwelaugh,wefeelgood.Advertisersmakeuslaughandthenshowustheir
productorlogobecausetheyretryingtoconnectthatgoodfeelingtotheirproduct.Theyhope
thatwhenweseetheirproductinastore,wellsubtlyreexperiencethatgoodfeelingandselect
theirproduct.Advocacymessages(andnews)rarelyusehumorbecauseitcanunderminetheir
credibilityanexceptionispoliticalsatire.
10.Intensity.
Thelanguageofadsisfullofintensifiers,includingsuperlatives(greatest,best,
most,fastest,lowestprices),comparatives(more,betterthan,improved,increased,fewer
calories),hyperbole(amazing,incredible,forever),exaggeration,andmanyotherwaystohype
theproduct.
11.Maybe.
Unproven,exaggeratedoroutrageousclaimsarecommonlyprecededby"weasel
words"suchasmay,might,can,could,some,many,often,virtually,asmanyas,orupto.
Watchforthesewordsifanofferseemstoogoodtobetrue.Commonly,theIntensityand
Maybetechniquesareusedtogether,makingthewholethingmeaningless.
12.Plainfolks.
(AtypeofTestimonialtheoppositeofCelebrities.)Thistechniqueworks
becausewemaybelievea"regularperson"morethananintellectualorahighlypaidcelebrity.
Itsoftenusedtoselleverydayproductslikelaundrydetergentbecausewecanmoreeasilysee
ourselvesusingtheproduct,too.Theplainfolkstechniquestrengthensthedownhome,
"authentic"imageofproductslikepickuptrucksandpoliticians.Unfortunately,mostofthe"plain
folks"inadsareactuallypaidactorscarefullyselectedbecausetheylooklike"regularpeople.
13.Repetition.
Advertisersuserepetitionintwoways:Withinanadoradvocacymessage,
words,soundsorimagesmayberepeatedtoreinforcethemainpoint.Andthemessageitself
(aTVcommercial,abillboard,awebsitebannerad)maybedisplayedmanytimes.Even
unpleasantadsandpoliticalslogansworkiftheyarerepeatedenoughtopoundtheirmessage
intoourminds.

14.Testimonials.
Mediamessagesoftenshowpeopletestifyingaboutthevalueorqualityofa
product,orendorsinganidea.Theycanbeexperts,celebrities,orplainfolks.Wetendto
believethembecausetheyappeartobeaneutralthirdparty(apopstar,forexample,notthe
lipstickmaker,oracommunitymemberinsteadofthepoliticianrunningforoffice.)This
techniqueworksbestwhenitseemslikethepersontestifyingisdoingsobecausethey
genuinelyliketheproductoragreewiththeidea.Sometestimonialsmaybelesseffectivewhen
werecognizethatthepersonisgettingpaidtoendorsetheproduct.
15.Warm&fuzzy.
Thistechniqueusessentimentalimages(especiallyoffamilies,kidsand
animals)tostimulatefeelingsofpleasure,comfort,anddelight.Itmayalsoincludetheuseof
soothingmusic,pleasantvoices,andevocativewordslike"cozy"or"cuddly.TheWarm&fuzzy
techniqueisanotherformofAssociation.Itworkswellwithsomeaudiences,butnotwith
others,whomayfindittoocorny.
Intermediatepersuasiontechniques
16.TheBigLie
.AccordingtoAdolfHitler,oneofthe20thcenturysmostdangerous
propagandists,peoplearemoresuspiciousofasmallliethanabigone.TheBigLieismore
thanexaggerationorhypeitstellingacompletefalsehoodwithsuchconfidenceandcharisma
thatpeoplebelieveit.RecognizingTheBigLierequires"thinkingoutsidethebox"of
conventionalwisdomandaskingthequestionsotherpeopledontask.
17.Charisma.
Sometimes,persuaderscanbeeffectivesimplybyappearingfirm,bold,strong,
andconfident.Thisisparticularlytrueinpoliticalandadvocacymessages.Peopleoftenfollow
charismaticleadersevenwhentheydisagreewiththeirpositionsonissuesthataffectthem.
18.Euphemism.
WhiletheGlitteringgeneralitiesandNamecallingtechniquesarouse
audienceswithvivid,emotionallysuggestivewords,Euphemismtriestopacifyaudiencesin
ordertomakeanunpleasantrealitymorepalatable.Blandorabstracttermsareusedinsteadof
clearer,moregraphicwords.Thus,wehearaboutcorporate"downsizing"insteadof"layoffs,"or
"intensiveinterrogationtechniques"insteadof"torture.

19.Extrapolation.
Persuaderssometimesdrawhugeconclusionsonthebasisofafewsmall
facts.Extrapolationworksbyignoringcomplexity.Itsmostpersuasivewhenitpredicts
somethingwehopecanorwillbetrue.
20.Flattery.
Persuaderslovetoflatterus.Politiciansandadvertiserssometimesspeakdirectly
tous:"Youknowagooddealwhenyouseeone.""Youexpectquality.""Youworkhardfora
living.""Youdeserveit."Sometimesadsflatterusbyshowingpeopledoingstupidthings,so
thatwellfeelsmarterorsuperior.Flatteryworksbecauseweliketobepraisedandwetendto
believepeoplewelike.(Weresurethatsomeoneasbrilliantasyouwilleasilyunderstandthis
technique!)
21.Glitteringgeneralities.
Thisistheuseofsocalled"virtuewords"suchascivilization,
democracy,freedom,patriotism,motherhood,fatherhood,science,health,beauty,andlove.
Persuadersusethesewordsinthehopethatwewillapproveandaccepttheirstatements
withoutexaminingtheevidence.Theyhopethatfewpeoplewillaskwhetheritsappropriateto
invoketheseconcepts,whileevenfewerwillaskwhattheseconceptsreallymean.
22.Namecalling.
Thistechniquelinksapersonorideatoanegativesymbol(liar,creep,
gossip,etc.).ItstheoppositeofGlitteringgeneralities.PersuadersuseNamecallingtomake
usrejectthepersonortheideaonthebasisofthenegativesymbol,insteadoflookingatthe
availableevidence.Asubtlerversionofthistechniqueistouseadjectiveswithnegative
connotations(extreme,passive,lazy,pushy,etc.)Askyourself:Leavingoutthenamecalling,
whatarethemeritsoftheideaitself?
23.New.
Welovenewthingsandnewideas,becausewetendtobelievetheyrebetterthanold
thingsandoldideas.ThatsbecausethedominantcultureintheUnitedStates(andmanyother
countries)placesgreatfaithintechnologyandprogress.Butsometimes,newproductsandnew
ideasleadtonewandmoredifficultproblems.
24.Nostalgia.
ThisistheoppositeoftheNewtechnique.Manyadvertisersinvokeatimewhen
lifewassimplerandqualitywassupposedlybetter("likeMomusedtomake").Politicians
promisetobringbackthe"goodolddays"andrestore"tradition."Butwhosetraditionsarebeing

restored?Whodidtheybenefit,andwhodidtheyharm?Thistechniqueworksbecausepeople
tendtoforgetthebadpartsofthepast,andrememberthegood.
25.Rhetoricalquestions.
Thesearequestionsdesignedtogetustoagreewiththespeaker.
Theyaresetupsothatthecorrectanswerisobvious.("Doyouwanttogetoutofdebt?""Do
youwantquickrelieffromheadachepain?"and"Shouldweleaveournationvulnerableto
terroristattacks?"areallrhetoricalquestions.)Rhetoricalquestionsareusedtobuildtrustand
alignmentbeforethesalespitch.
26.Scientificevidence.
ThisisaparticularapplicationoftheExperttechnique.Itusesthe
paraphernaliaofscience(charts,graphs,statistics,labcoats,etc.)to"prove"something.Itoften
worksbecausemanypeopletrustscienceandscientists.Itsimportanttolookcloselyatthe
"evidence,"however,becauseitcanbemisleading.
27.Simplesolution.
Lifeiscomplicated.Peoplearecomplex.Problemsoftenhavemany
causes,andtheyrenoteasytosolve.Theserealitiescreateanxietyformanyofus.Persuaders
offerreliefbyignoringcomplexityandproposingaSimplesolution.Politiciansclaimonepolicy
change(lowertaxes,anewlaw,agovernmentprogram)willsolvebigsocialproblems.
Advertiserstakethisstrategyevenfurther,suggestingthatadeodorant,acar,orabrandof
beerwillmakeyoubeautiful,popularandsuccessful.
28.Slipperyslope.
ThistechniquecombinesExtrapolationandFear.Insteadofpredictinga
positivefuture,itwarnsagainstanegativeoutcome.Itarguesagainstanideabyclaimingits
justthefirststepdownaslipperyslopetowardsomethingthetargetaudienceopposes.("Ifwe
letthembansmokinginrestaurantsbecauseitsunhealthy,eventuallytheyllbanfastfood,too."
Thisargumentignoresthemeritsofbanningsmokinginrestaurants.)TheSlipperyslope
techniqueiscommonlyusedinpoliticaldebate,becauseitseasytoclaimthatasmallstepwill
leadtoaresultmostpeoplewontlike,eventhoughsmallstepscanleadinmanydirections.
29.Symbols.
Symbolsarewordsorimagesthatbringtomindsomelargerconcept,usuallyone
withstrongemotionalcontent,suchashome,family,nation,religion,gender,orlifestyle.
Persuadersusethepowerandintensityof
symbols
tomaketheircase.Butsymbolscanhave

differentmeaningsfordifferentpeople.HummerSUVsarestatussymbolsforsomepeople,
whiletootherstheyaresymbolsofenvironmentalirresponsibility.
Advancedpersuasiontechniques
30.Adhominem.
Latinfor"againsttheman,"the
adhominem
techniquerespondstoan
argumentbyattackingtheopponentinsteadofaddressingtheargumentitself.Itsalsocalled
"attackingthemessenger.Itworksonthebeliefthatiftheressomethingwrongorobjectionable
aboutthemessenger,themessagemustalsobewrong.
31.Analogy.
Ananalogycomparesonesituationwithanother.Agoodanalogy,wherethe
situationsarereasonablysimilar,canaiddecisionmaking.Aweakanalogymaynotbe
persuasive,unlessitusesemotionallychargedimagesthatobscuretheillogicalorunfair
comparison.
32.Cardstacking.
Noonecantellthewholestorywealltellpartofthestory.
Cardstacking,

however,deliberatelyprovidesafalsecontexttogiveamisleadingimpression.It"stacksthe
deck,"selectingonlyfavorableevidencetoleadtheaudiencetothedesiredconclusion.
33.Causevs.Correlation.
Whileunderstandingtruecausesandtrueeffectsisimportant,
persuaderscanfoolusbyintentionallyconfusingcorrelationwithcause.Forexample:Babies
drinkmilk.Babiescry.Therefore,drinkingmilkmakesbabiescry.
34.Denial.
Thistechniqueisusedtoescaperesponsibilityforsomethingthatisunpopularor
controversial.Itcanbeeitherdirectorindirect.Apoliticianwhosays,"Iwontbringupmy
opponentsmaritalproblems,"hasjustbroughtuptheissuewithoutsoundingmean.
35.Diversion.
Thistechniquedivertsourattentionfromaproblemorissuebyraisinga
separateissue,usuallyonewherethepersuaderhasabetterchanceofconvincingus.
Diversion
isoftenusedtohidethepartofthestorynotbeingtold.Itisalsoknownasared
herring.
36.Groupdynamics.
Wearegreatlyinfluencedbywhatotherpeoplethinkanddo.Wecanget
carriedawaybythepotentatmosphereofliveaudiences,rallies,orothergatherings.
Group
dynamics
isamoreintenseversionofthe
Majoritybelief
and
Bandwagon
techniques.

37.Majoritybelief.
Thistechniqueissimilartothe
Bandwagont
echnique.Itworksonthe
assumptionthatifmostpeoplebelievesomething,itmustbetrue.Thatswhypollsandsurvey
resultsaresooftenusedtobackupanargument,eventhoughpollsterswilladmitthat
responsesvarywidelydependingonhowoneasksthequestion.
38.Scapegoating.
Extremelypowerfulandverycommoninpoliticalspeech,
Scapegoating
blamesaproblemononeperson,group,race,religion,etc.Somepeople,forexample,claim
thatundocumented(illegal)immigrantsarethemaincauseofunemploymentintheUnited
States,eventhoughunemploymentisacomplexproblemwithmanycauses.
Scapegoating
isa
particularlydangerousformofthe
Simplesolution
technique.
39.Strawman.
Thistechniquebuildsupanillogicalordeliberatelydamagedideaandpresents
itassomethingthatonesopponentsupportsorrepresents.Knockingdownthe"strawman"is
easierthanconfrontingtheopponentdirectly.
40.Timing.
Sometimesamediamessageispersuasivenotbecauseofwhatitsays,but
becauseofwhenitsdelivered.Thiscanbeassimpleasplacingadsforflowersandcandyjust
beforeValentinesDay,ordeliveringapoliticalspeechrightafteramajornewsevent.
Sophisticatedadcampaignscommonlyrolloutcarefullytimedphasestograbourattention,
stimulatedesire,andgeneratearesponse.

Using the right colors to promote a business during a marketing and advertising campaign is
extremely important. This is because a color can represent many different energies, emotions,
and feelings. For example, the color red can stimulate excitement but at the same time can also
represent danger. For businesses that are marketing a relaxation service the color red would not
be wise to use within their advertisements. However, for businesses that are promoting a fun
filled event the color red within advertisements may actually increase the turnout of potential
customers. It is very important to study the psychology of color manipulation and color use prior
to promoting a business through a marketing and advertising campaign.

White
White represents purity, innocence, and cleanliness. The color white is most often used with
products and services such as charitable organizations, spa's and salons, and even technologies
such as Apple. This is because the color white helps create a calming sensation as well as feelings
of peace and relaxation in order to put potential customers at ease while making their purchase
decisions. The color white is especially useful for businesses that deal primarily with alternative
medicine, natural health, and health products due to the feelings of goodness and perfection that
the color white invokes.
Black
The color black usually represents authority, boldness, and elegance. However, while marketing
either a product or a service the color black can also represent power and strength. For example,
automobile manufacturers such as Jaguar will use the color black during their marketing
campaigns in order to attract a specific target market of individuals who are the heads of their
households, earn a higher income, and have a higher level of education. This is because the color
black during these marketing campaigns denotes a feeling of sophistication as well as a
prestigious lifestyle for the end users of this product. The color black should be used alongside
marketing campaigns to help contribute to the seriousness and formality of either the product or
service being sold.
Red
The color red is associated with action, excitement, and passion due to the fact that the color red
symbolizes fire. During marketing campaigns the color red should be used for products and
services that require the end user, or customer, to 'act now.' For example, Coca Cola uses the
color red so that their consumers will feel that they are drinking a more exciting soft drink as
well as the company Target uses the color red in their logo to direct customers to their 'one stop
shop' location. The color red can also be used to denote feelings of power such as the
representation of the flags used by communist countries. Businesses that are marketing energy
drinks, food, and products that require the participation of the end user will benefit from the use

of the color red during their marketing campaigns as it will help to instill additional feelings of
speed, energy, and desire.
Blue
The color blue is one of the most common colors used during marketing campaigns because it
represents feelings of confidence, trust, and security. The reason for this is because the color
blue is found all throughout Mother Earth. The color blue is associated with the ocean and the
sky and therefore denotes feelings contrary to the color red. For example, the color red is often
used to inspire individuals to take action however, the color blue has a reverse effect inspiring
individuals to relax, think intelligently, and reevaluate their decisions. Also, using the color blue
during marketing campaigns can help potential end users to read messages more clearly
allowing them to become more confident about their purchase decisions. The color blue can be
used with all types of businesses especially for businesses that stress the importance of loyalty,
stability, reliability, fiscal responsibility, and open communication.
Orange
Orange represents creativity and enthusiasm and is best used with businesses that promote
energy and playfulness. Examples of businesses that use the color orange in their marketing
campaigns are Nickelodeon; a children's television network, The Home Depot; a do it yourself
home repair, and Reese's; the candy company that produces peanut butter cups. Using the color
orange to attract additional customers may be especially useful for businesses because the color
orange also represents affordability due to its similarity to the color red.
Yellow
Yellow is commonly associated with sunshine therefore creating feelings of warmth, happiness,
excitement, and fun. Businesses that specialize in social events, clubs, feel good products, and
social activities will especially benefit from using the color yellow within their advertisements
because the brightness of the color attracts attention. Some examples of businesses that are
associated with the color yellow are McDonald's, IKEA, The Yellow Pages, and Chiquita
Bananas.

Green
The color green symbolizes freshness, growth, health, and nature and is most commonly
associated with money and wealth. Therefore businesses that market products and services
associated with healthy living, "green" foods or organic foods, and Eco friendly products will see
a rise in their potential target market. Other businesses that specialize in financial securities,
investments, and various return on investment (ROI) services will also benefit from using the
color green to represent money and wealth during their advertisement campaigns.
Purple
For hundreds of years the color purple has represented both spirituality and royalty. This is
because the color purple is a combination of the energies from the strength of red and the
stability of blue. Purple is most commonly associated with ambition, nobility, luxury, and
wisdom. Products and services that deal with finance, higher education, relaxation, and even
prestige will benefit greatly from using the color purple within their advertisements.
Pink
The color pink is most commonly associated with youthfulness, playfulness, energy, and fun.
However, the color pink is still considered to be a gender defining color therefore it is primarily
used to market products and services specifically for girls and women. Some examples of
products and services that use the color pink are Barbie, The B
reast Cancer
Research Center, T
Mobile, and Victoria's Secret.
Brown
Brown represents stability, age, and relaxation. The color brown is also associated with Mother
Earth therefore making it a great color to promote alongside eco friendly products and services.
One of the most popular businesses that use the color brown in order to represent not just
stability but also reliability and security is UPS which can be seen on both their trucks and
uniforms.
Gray/Silver

Both gray and silver are colors that should be used conservatively. The reason for this is because
both of these colors represent authority, creativity, and practicality making them ideal colors to
be used in fields such as Information Technology, Manufacturing, and Consulting Industries.
Gray and silver are also colors that exemplify business wisdom, seriousness, and confidence
therefore making them ideal colors to use with advertisement campaigns for lawyers, medical
professionals, and even financial advisers.