Oracle Retail Data Model

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Oracle Retail Data Model Overview
The following is intended to outline our general

product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracles
products remains at the sole discretion of Oracle.
Retail Data Model

Database Technology
Available
Today!
Retail Domain Knowledge

BI Technology
3
Copyright 2009, Oracle and / or its affiliates. All rights reserved.
Key Messages
Speed to
Value
Reduced Total
Cost of Ownership
Best in class
Standards-based, pre-built, pre-tuned data model with

intelligent insight into detailed retailer and market data
enabling retailers to quickly gain value
Fast, easy and predictable implementation, reduced

technology & 3rd Party costs for both immediate and ongoing operations by leveraging pre-built content
Modern, topical and relevant Data Model developed

using deep retail market expertise with leading Data
Warehousing and Business Intelligence technology
4
Speed to Value
Build from Scratch with
Best of Breed Approach
Oracle Retail Data Model
Oracles Approach:
Training & Roll-out
Delivers retailer and market insight

quickly
Define Metrics &

Dashboards
Rapid implementation, predictable costs

lead to higher ROI
Combines deep retail market expertise
with industry-leading technology
Data Movement
Training & Roll-out
Define Metrics
& Dashboard
Comprehensive Retail Measures & Metadata for

Business Intelligence Reporting & Ad-hoc Query
Data Movement
Automatic Data Movement from your ARTS compliant

3NF schema to OLAP, Mining & Dimensional Schema
DW Design
Pre-built DW Schema (3NF,STAR,OLAP) with Retail

best Practice embedded and Pre-tuned for Oracle data
warehouses, including the HP Oracle DB Machine
DW Design
months or years
Easy to Use, Easy to Adapt
weeks or months
5
Reduced Total Cost of Ownership
Complete
Open
Integrated
Comprehensive
Industry Portfolio
Standards-Based
Architecture
Designed to
Work Together
More Value
Less Complexity
More Choice
Less Risk
More Flexibility
Less Cost
6
Best-in-class
Oracle #1 for Retail
Oracle #1 for Data Warehousing
Market Size is $6.7 Billion with 14.6% Growth YoY1
7

An Overview
Including Exadata Storage

Compression
Data Mining
OLAP
Partitioning
RAC
Oracle Database Enterprise Edition
Oracle Exadata Storage
Industry Standard Compliant (ARTS)

Embedded strong Retail expertise
3NF Logical Data Model
Physical Data Model designed & pretuned for Oracle
Industry-specific measures & KPIs

Pre-built OLAP models
Pre-built Data Mining models
Usable within any Retail Application
Environment
Sample reports and dashboards
Based on Oracle BI EE Plus

Foundation for Business Information Flow
Sell-Side
Customer & Consumer Interaction
POS (Point-of-Sale)
Web stores & Catalog
Order Management
Inventory Optimization
Advertising & Promotions
Customer Service
Workforce Scheduling
Personalized Marketing
Buy-Side
Retailer
Sales
Marketing
Knowledge
Knowledge Knowledge
Demand
Consumer
Knowledge
Knowledge
Product
Knowledge
In-Side
Advanced Planning &

Scheduling
(Demand Driven)
Inventory Tracking
Pricing
Cost Forecasting
Purchase Order Mgmt.
Retail Partnerships
Warehouse Mgmt.
Partners
Manufacturing/Sourcing
Sales Forecasting
Inventory Tracking
Inventory
Knowledge
Forecasting
Knowledge
Data
Warehouse
Mfg Perf.
Knowledge
Sourcing
Knowledge
Suppliers
Distributors

Foundation for Business Information Flow
Store-side
Data Warehouse
Retailer Knowledge
Marketing Knowledge
Sales Knowledge
In-side
Consumer Knowledge
Demand Knowledge
Inventory Knowledge
Forecasting Knowledge
Buy-side
Sourcing Knowledge
Mfg Perf. Knowledge
Product Knowledge
10

Industry Coverage
Grocery
Department Stores
Discounters
Hard Goods
Apparel & Footwear
Soft Goods
Convenience Stores
Gas Stations
11

Key Statistics
Data Model Contents

650+ Tables and 10,500+ Attributes (ARTS++)
Industry-specific 1200+ Measures & KPIs with Business and
Technical Definitions
4 Pre-built Analytical Workspaces
12 Pre-built Data Mining Models
Automatic Data Movement from 3NF to STAR schema, OLAP
Cubes and Data Mining Models
Sample Reports & Dashboards using OBIEE
Designed and optimized for Oracle data warehouses, including
the HP Oracle Database Machine
Central repository for atomic level data
Rapid implementation
Business Area Coverage

Pre-Built Measures & KPIs
Store
Operations
Point of Sale
Loss
Prevention
Store performance, Shopper Conversion, Comparative Store Analysis

Multi Channel, POS Flow
Unusual Transactions, Hidden Patterns, Attribute Analysis
Merchandising Merchandise Performance, Item-Basket, Fast & Slow Movers

Inventory
Category
Management
Workforce
Management
Inventory State Analysis, Forecast out-of-stock and zero selling.

Product Mix, Shelf Analysis, Customer Purchase vs. Syndicated Data
Employee Utilization, SPIFF & Split Commission Analysis
Customer
Clustering & Segment - Creation, Migration, Analysis
Promotion
Causal Factor, Halo Impact & Promotional Lift
Order
Management
Integrated Analytic between e-commerce and Retail
Business Area Coverage

Pre-Built Measures & KPIs
Merchandising
Merchandising
Role: Commonly a merchant or planner
Product stars and dogs
Inventory levels vs. planned inventory levels
Suppliers that help / hinder performance
Identifying locations that over/under perform
Category Management
Role: Commonly a Category Manager
Controlling purchase costs
Reviewing supplier item coverage
Understanding consumer purchases of new /
current products vs. market data
Determining store layouts and planogams
Operations
StoreStore
Operations
Role: Commonly a store manager
Store traffic patterns to determine staffing
Understand opportunities to control loss
Relative store performance rankings
Identify what sells in the stores vs. doesnt
Identifying potential risks for out of stocks
Marketing
Role: Commonly a marketing analyst
Identify consumer spending habits using
market data
Analyzing a retailers loyalty program
customers to better target campaigns
Measuring customer promotion response rates

Components
Base Layer (3NF)
Derived & Aggregate Layer
Sample Reports

Why multiple layers
Intelligent Interactions (Data Mining)
Is the product assortment optimal for all my regions?
Fact-Based Actions (OLAP, Statistics)
Predictive
What are my potential out-of-stock situations?
Performance Management (KPI, Guided Analytics)

How is the business doing compared to last year?
Compared to plan?
Value
Forecasting
Slice/Dice, Ad-hoc, Query , BI Tools
Analysis
What is my gross margin return on space?
3
Transactional Reporting
How are my catalog and internet
sales performing?
Reporting
1
Generation Step

Automatic Data Movement
Lookup
Reference
3NF Base
OLTP Systems
Source ETL
(Data Quality,
Staging,
Interface)
Intra-ETL Derived
(Derived)
Intra-ETL
(Aggregate)
Aggregate
Leveraging Data Warehouse Features

Embedded as part of VLDB design, not an afterthought
Partitioning
Partitioned Outer Join
Reference Architecture
Frequent Item Set
Advanced Statistics
Ranking
Lag / Lead
Compression
3-5x Storage Savings
OLAP
Time Series
Forecasting
Data Mining
Classification
(ABN/Decision Tree)
Association Rules
(Apriori)
Materialized Views
User Choice
SQL Rewritten
Differentiator: Smart Inventory Reports

Out of Stock Forecast (using built-in Forecasting & OLAP cubes
numerous methods supported)
OLAP
forecasting of
sales &
inventory to
predict
potential
stock
shortage
See which
forecasting
method fits
best
19
Differentiator: Smart Category Report

Product Category Mix Analysis: Suggest Items/Categories to
Merchandise Together using a Pre-built Mining Model
Analyzes Sales Transactions using the Association Rules (Apriori) Model to understand the
Product Category Mix [If a Customer buys A and C, what is the likelihood the Customer would
buy D?]
20
Why Oracle Retail Data Model?

Top 10 Reasons
Retail expertise with best-in-class technology
Easily extendable & customizable model
ARTS based normalized data model
Usable within any retail environment
Modern and topical with retail depth and breadth 8
Intelligent retail insight using OLAP & Mining
Extensive business intelligence metadata
10 Reduced implementation risk
Designed and optimized for VLDB

Automated data flow between components
The Oracle Solution Set

Complete, Integrated, Open
EPM Workspace
EPM Applications
BI Applications
Business Intelligence Foundation

Middleware
Database
HP Oracle Database Machine / Storage
For More Information
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oracle.com

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