LUCY KING

EDUCATION.
August 2011 May 2015

lhking@email.wm.edu | linkedin.com/in/lucyhking
Marketer | graphic designer
College of William & Mary, Williamsburg, VA
BBA Marketing, Music Minor, 3.84 | Summa Cum Laude
Organizational Management and Leadership Concentration

Marketing Experience.

College of William & Mary Auxiliary Services

Student Marketing Intern | Williamsburg, VA | August 2013- May 2015

Developed and implemented strategic marketing initiatives for nine departments within Auxiliary Services.
Designed creative advertisements and logos to be used in both digital and print media using the Adobe Creative Suite.
Composed and designed a campus-wide e-newsletter disseminated monthly to over 8,000 individuals at the College;
analyzed reach and effect in order to maximize impact. Increased click-throughs by over 200% in a 16 month period.
Devised social media strategies for departments to use across Facebook, Twitter, and Instagram; increased traffic by 300%.

Sinfonicron Light Opera Company

Publicity Director | Williamsburg, VA | April 2014- April 2015
Developed and implemented a full marketing strategy for a student-produced musical theater production, including print and
digital media, social media, press releases, advertising relationships with local businesses, and personal outreach efforts.
Managed a team of 15 college students to help implement the marketing scheme.
Managed the house, overseeing all ticket sales and usher interactions. Resolved any customer problems that arose.

William & Mary Wind Ensemble

Publicity Director | Williamsburg, VA | May 2012- May 2014
Designed and distributed posters, online newsletters, and merchandise advertising events using the Adobe Creative Suite.
Developed and executed a comprehensive marketing strategy to market ensemble concerts and events.
Managed and analyzed social media platforms Facebook, Twitter, and Flickr in order to promote the ensemble and track
improvement; grew social media presence by over 150%.

Leadership Experience.
William & Mary Wind Ensemble
President | Williamsburg, VA | May 2014- May 2015
Managed a board of officers to ensure all projects are completed and successful, including the planning of an international tour
to China, a benefit concert at the Kennedy Center, the production of two CDs, and the execution of daily activities.

Served as a liaison between students and faculty involved with the Wind Ensemble.

Target Corporation
Executive Intern | Framingham, MA | Summer 2013
Managed a team of 15 people in a $23 million work center; this included bi-weekly employee performance reviews, supervision
of daily activities, maintenance of employee schedules, and managing talent within the work center.

Leveraged online data resources to analyze operations effectiveness of the store; developed a business plan to improve
scorecard metrics to meet company expectations.

Collegiate Activities.

William & Mary Senior Class Gift | Marketing Committee | September 2014 May 2015
Mortar Board Senior Honor Society | Publicity Committee | Inducted April 2014
Omicron Delta Kappa Leadership Society| Member | Inducted April 2015
William & Mary Undergraduate Admission | Tour Guide | December 2012 May 2015

Computer Skills. On Both iOS and Windows Platforms.

Advanced in the use of: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Fireworks, Adobe Lightroom, Final
Cut Pro, Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Wordpress Web Design, Pages, Constant Contact,
Facebook, Twitter, Instagram, Pinterest, Flickr, and Facebook Insights.