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    Zara - Fast Fashion

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    Sumbla Tayyab
    Zara is a global fashion retailer known for its rapid response supply chain and ability to quickly deliver new fashion items to stores twice per week. It was founded in Spain in 1975 and has since expanded worldwide. Key to Zara's success is its integrated network of local factories and workshops that allow it to produce small batches of many styles and respond rapidly to fashion trends, holding only 6 days of inventory compared to 52 days for H&M. Zara's innovative supply chain and focus on frequent new offerings have made it one of the largest and most profitable clothing brands in the world.

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    Zara - Fast Fashion

    Uploaded by

    Sumbla Tayyab
    20 views8 pages
    Zara is a global fashion retailer known for its rapid response supply chain and ability to quickly deliver new fashion items to stores twice per week. It was founded in Spain in 1975 and has since expanded worldwide. Key to Zara's success is its integrated network of local factories and workshops that allow it to produce small batches of many styles and respond rapidly to fashion trends, holding only 6 days of inventory compared to 52 days for H&M. Zara's innovative supply chain and focus on frequent new offerings have made it one of the largest and most profitable clothing brands in the world.

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    Zara

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    Zara is a global fashion retailer known for its rapid response supply chain and ability to quickly deliver new fashion items to stores twice per week. It was founded in Spain in 1975 and has since expanded worldwide. Key to Zara's success is its integrated network of local factories and workshops that allow it to produce small batches of many styles and respond rapidly to fashion trends, holding only 6 days of inventory compared to 52 days for H&M. Zara's innovative supply chain and focus on frequent new offerings have made it one of the largest and most profitable clothing brands in the world.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views8 pages

    Zara - Fast Fashion

    Uploaded by

    Sumbla Tayyab
    Zara is a global fashion retailer known for its rapid response supply chain and ability to quickly deliver new fashion items to stores twice per week. It was founded in Spain in 1975 and has since expanded worldwide. Key to Zara's success is its integrated network of local factories and workshops that allow it to produce small batches of many styles and respond rapidly to fashion trends, holding only 6 days of inventory compared to 52 days for H&M. Zara's innovative supply chain and focus on frequent new offerings have made it one of the largest and most profitable clothing brands in the world.

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    of 8

    STRATEGIC SUPPLY CHAIN MANAGEMENT

    ZARA - FAST FASHION

    SUBMITTED TO: MAHVESH MAHMUD


    SUBMITTED BY:
    HASSAAN ASLAM
    MARIYAM SHAHID
    MEHR NAWAZ
    SUMBLA TAYYAB
    YASIR CHAUDHRY
    24/06/2015

    CREATION OF
    ZARA

    1963- Amancio Ortega Gaona founded Inditex


    1974
    1975

    The first zara store was opened in Spain

    1976- Spreading of zara store in Spain


    1984
    1985

    Zara started to enter the overseas market (in Portugal)

    1989

    Entering New York City, in USA

    1990

    Entering Paris, in France

    1991- Spreading to the whole world including Japan(1998)


    2004

    INDITEX
    A global specialty retailer that designs, manufactures, and sells apparel,
    footwear, and accessories for women, men and children through its
    chains around the world.
    o Zara is the largest and most internationalized of the six retailers
    o 2001-Zara operated 507 stores around the world

    Zara was described by Louis Vuitton


    Fashion Director Daniel Piette as

    "possibly the most


    innovative and devastating
    retailer in the world

    COMPETITORS OF INDITEX
    GAP

    H&M

    BENETTON

    Zara & H&M more fashionable and lower price


    Prices less than Benetton & Gap but higher than
    H&M
    Benetton and Gap place as less fashionable and
    higher price

    ZARA
    Zara has developed a highly responsive supply chain
    Zara delivers new products twice each week to its 1,763 stores
    around the world
    Rather than subcontracting manufacturing to Asia, Zara built 14
    highly automated Spanish factories
    Zara has also created a partner network of more than 300 small
    shops in Portugal and Galacia to handle the finishing work
    Inditex SA grew revenue 10% to $19.15 billion for its fiscal year
    ending January 31, 2012

    KEY SUCCESS FACTORS FOR


    ZARA
    Short Lead Time = More fashionable clothes
    Lower quantities = Scarce supply
    More styles = More choice, and more chances of hitting it

    INVENTORY
    Launched 11,000 new items per
    year, compare to 2,000 4,000 for
    H&M and GAP
    Focus on reducing time
    Holds 6 days worth of inventory,
    H&M-52 days,Spanish Retailer-94
    days

    FORECASTING
    Extensive market
    research
    Quick input and output
    response
    Frequent new styles
    Near term forecasts
    Customer feedback

    ZARA BRAND SUCCES

    Zara is one of the most well known brands in the world


    One of the largest international fashion companies
    Third largest brand in the garment industry
    The Zara clothing line accounts for a huge bulk of its parent groups
    revenues

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