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People for the Ethical Treatment of Animals

(PETA) launches PETA Approved, Audi-
ence Approved, campaign in its efforts to
revamp organizations image. PETA aims for
an approachable and accessible relationship
with its supporters. Increased social media
interaction will encourage current and poten-
tial supporters across the globe to become
involved with the organization.
PETA is eager to introduce:

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proach and an earth tone to coincide with its
rebranding.
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proved . The approval can be found on
food packages in stores and menus in sup-
ported restaurants. PETA Approved signi-
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ing to PETA standards.
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organization and its opportunities more ac-
cessible to those interested.
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Relevant Links

Quotes:
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Although we have about 3 million sup-
porters, PETA believes increasing support
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tinuing success of our organization. To do
so, we decided to drift from aggressive ac-
tions and pursue more approachable tactics
in hopes of relating, enticing and welcoming
more supporters.
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the animals I cuddle with from the animals
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with this organization.
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where animals and humans can help each
other because we all deserve happiness.

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About Us:
PETA focuses on the four areas in which the
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in laboratories and in the entertainment in-
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involvement and direct action to advocate its
cause.