Principles of Design

1. Harmony law of unity and variety. It is the repetition of line form

color and size.
2. Proportion pertains to the relationship in size between a part and
the whole.
3. Balance maybe produced in two ways, either formal or informal.
Formal balance or symmetry has equal color, shape and size on either
side of a design. While the informal balance occult has unequal
proportion.
4. Rhythm it is a smooth related movement. Pattern and line carry
the eyes along without jerky motion. The eye automatically connects
points in space.
5. Emphasis the eye carried first to the most important part of the
design and then to the other details in order of their importance. This
referred to as the center of interest of a design.

Elements of Design
1. Line skeleton or basic foundation sketch to direct the eye vertically
or horizontally.
2. Texture refers to the surface appearance which is rough or smooth,
dull or glossy, thick or thin.
3. Color it may be cool, warm bright or dull.

Primary colors red, yellow and blue

Secondary colors green, orange and purple
Tertiary colors yellow orange, red orange, red purple, blue purple,
blue green and yellow green.

Color scheme
A. Related Colors:
1. Monochromatic Harmony one color of different shade
2. Analogous Harmony three neighboring colors, one of which is
dominant

B. Contrasting colors:
1. Complementary colors opposite each other in the color wheel
2. Double Complementary two neighboring colors and their
opposite colors.

3. Split complementary three colors diagonal with each other.

4. Triad the color in between three spaces in color wheel