Google Analytics

Free Vs Premium
comparison

Google Analytics
Free Vs Premium

What are the benefits of Google Analytics Premium?

Many potential clients ask us this question and in some cases,
Premium isnt the best option for everyone. So weve compiled the
following to help you make a more informed choice (and listed our
contact details so you can call us if you want to talk more).
Whether youre using the free version or Premium,
Google Analytics still has cutting-edge features and
an easy interface weve all got used to. However, the
Premium product adds a lot more horsepower, some
powerful new functionality, and enables valuable
product integrations you dont get with the free version.
Premium also offers increased processing power,
allowing you to send 2000 times more data. Google
process the data much faster, too, so you have access
to results sooner (data freshness guaranteed under
four hours).
Another winning feature is the roll up reporting in
Premium that acts as an executive dashboard for
multiple properties and sites. Premium also offers
a more sophisticated reporting suite for deeper,
more precise insights on your data with a variety of
options that increase report precision. Whether you
need pre-configured custom reports, 10x larger sample
size of up to five million visits for fast analysis in the
online interface, or unsampled reports, you can now
download with 100% accuracy for data warehousing.
You can even augment your data with relevant user
and content characteristics using the 200 custom
dimensions and metrics.

Contact us on 0844 488 1000

hello@jellyfish.co.uk

Plus, Premium enables powerful integrations across

several products. First, Premium integrates with
DoubleClick Campaign manager, making it easy to
evaluate and improve your display advertising. View
ad impression performance even when theres
no click and blend these into Googles integrated
attribution modeling tool. It also integrates
with DoubleClick Bid Manager so you can create
sophisticated audience segments in Google Analytics
and send them directly to DBM for real-time bidding.
Most recently, Google launched an integration with
DoubleClick for Publishers, allowing DFP Premium
publishers to see integrated reporting between DFP
and Analytics within the Analytics UI.
On top of all this, as a Premium client youll have
access to Jellyfishs world class service and support
team. Your dedicated Implementation Specialist will
work with you to ensure a smooth implementation
process, plus your day-to-day Account Manager will
ensure your needs are always met and that youre
satisfied with the program. And lastly, our Technical
Support Team will be on hand to address any
questions throughout the partnership.

For more information on Free vs

Premium Google Analytics, check
out our comparison sheet. Or if
youd prefer to talk to us with your
questions, just get in touch today.

Google Analytics
Free Vs Premium

DATA PROCESSING
Hits
(pageviews, transactions, in-page tracking etc.)

10 million hits per month

Standard tier payment up to 20 billion hits per month

- More available on request

Custom dimensions and metrics

20

200

Real time reporting

Yes

Yes

Sampled data only

(Up to 500,000)

Sampled and unsampled data available

(Up to 10,000,000)

Sampling

NATIVE INTEGRATION
AdWords
Google Tag Manager
(GTM)

(Covered by SLA)

AdSense
BigQuery
DoubleClick for Publishers
DoubleClick Bid Manager
DoubleClick Campaign Manager

Contact us on 0844 488 1000

hello@jellyfish.co.uk

Google Analytics
Free Vs Premium

INTERFACE & FUNCTIONALITY

User friendliness
Ease of implementation
Multi-channel attribution reports
Several default options included, plus create
your own custom options.
Data export
(.CSV, Excel, PDF etc.)

(Data driven) Includes all options from free,

plus additionally Data Driven.

(Can export real, unsampled data)

Roll-up reporting
(Multiple properties, single interface)
Testing

Innate A/B testing

Platform - free

Innate A/B testing

Platform - free

Free

Contact Jellyfish to discuss pricing. Packages can be

tailored to suit you when purchased via a reseller.

COST
Overall cost

Contact us on 0844 488 1000

hello@jellyfish.co.uk

Google Analytics
Free Vs Premium

SECURITY & PRIVACY

Data ownership
Security and storage
Privacy
Data storage

Owned by the individual

Owned by the individual

Data stored across multiple servers adhering

to the US Safe Harbor Privacy Principles

Data stored across multiple servers adhering

to the US Safe Harbor Privacy Principles

Personal and identifiable data is accessible

by Google on a need to know basis

Google can only access data through written consent

Stored for 2 years

- sampled

Stored for 3 years

- unsampled therefor ALL data can be
exported for storage permanently

SERVICE LEVEL AGREEMENT

Guarantee
(when SLA is not met)

Monthly fee is refunded

- guarantee

Uptime for data collection

99.9%

Uptime for data reporting

99%

Uptime for data freshness

98%

Support

No support included as standard. Support packages can

be purchased from certified agencies such as Jellyfish.

24/7 devoted team with Jellyfish, and product

emergency escalation support

CONTRACTUAL AGREEMENT
Agreement level

Contact us on 0844 488 1000

Per Parent company

hello@jellyfish.co.uk

Google Analytics
Free Vs Premium

Contact us
Jellyfish House
31 London Road
Reigate
Surrey, RH2 9SS

0844 488 1000

hello@jellyfish.co.uk