Recommendation

Kelloggs will have to promote not only its product but also the very
idea of eating breakfast cereal in the first place.
Reduce the prices of the product to an acceptable level.
Indianising the Product
Distributing the product in market in packs of different sizes.
Shift in Positioning- As fun-and-taste product instead of health
product.
Increased Consumer promotions
Enhanced Media Budget
Bringing in innovation

Conclusion
Compilation of our report throws light on the question of what a
companys approach should be while entering new markets. The culture
and habits of new target group play a pivotal role in success of a brand.
Promoting a product with right proposition is essential. The perception of
the consumers and the attitude of the retailers have no doubt adds a new
dimension to the existing advertising strategy in use by the company
worldwide.
The various explanations studied here in have helped in assimilating the
core branding elements of the proposed brand study. Even though there is
no correlation between the advertising of both chocos cereals and
biscuits, cereals still extend leverage on the biscuits. The brand equity of
cereals has developed over a period of many years and has made its
brand extensions like biscuits also a success. There has been considerable
success in inculcating new breakfast eating habits in the Indian consumer.
The year changing from the traditional idlis and paranthas to the
convenient way of eating breakfast. This increased crackle in Kellogg India
was brought about by its shift in positioning from nutrition to fun filled
flavours.
Kelloggs failure was a cultural Failure. The business model of Kelloggs
was a recipe of disaster for Indian Plates. Companys initial strategy of
causing Food Habit changes did them crucial damage. Though Business is
now showing some positive growth but it is still far behind its global
standards. Globalization may be an increased trend, but regional
identities, customs and tastes are distinct as ever.