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    Services Marketing Assignments Assignment No.1

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    mazhar khan
    The document outlines two marketing assignments. The first assignment requires selecting a service industry, collecting information about it, selecting a service firm in that industry and collecting information, and studying and reporting how the firm designed its 7 P's marketing mix. The second assignment requires applying the SERVQUAL model to rate the quality of a public utility service in the local area, identifying quality gaps, and suggesting measures to close those gaps.

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    Services Marketing Assignments Assignment No.1

    Uploaded by

    mazhar khan
    13 views1 page
    The document outlines two marketing assignments. The first assignment requires selecting a service industry, collecting information about it, selecting a service firm in that industry and collecting information, and studying and reporting how the firm designed its 7 P's marketing mix. The second assignment requires applying the SERVQUAL model to rate the quality of a public utility service in the local area, identifying quality gaps, and suggesting measures to close those gaps.

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    Marketing research

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    Services Marketing Assignmentsdocx

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    The document outlines two marketing assignments. The first assignment requires selecting a service industry, collecting information about it, selecting a service firm in that industry and collecting information, and studying and reporting how the firm designed its 7 P's marketing mix. The second assignment requires applying the SERVQUAL model to rate the quality of a public utility service in the local area, identifying quality gaps, and suggesting measures to close those gaps.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views1 page

    Services Marketing Assignments Assignment No.1

    Uploaded by

    mazhar khan
    The document outlines two marketing assignments. The first assignment requires selecting a service industry, collecting information about it, selecting a service firm in that industry and collecting information, and studying and reporting how the firm designed its 7 P's marketing mix. The second assignment requires applying the SERVQUAL model to rate the quality of a public utility service in the local area, identifying quality gaps, and suggesting measures to close those gaps.

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    © All Rights Reserved
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    of 1

    SERVICES MARKETING

    ASSIGNMENTS
    ASSIGNMENT NO.1
    Select any one Service Industry from the followingi.
    ii.
    iii.
    iv.
    v.
    vi.
    vii.
    viii.
    ix.
    x.

    Tourism & Travelling.


    Transportation & Logistics.
    Health Care Services.
    Financial Services.
    Media Services.
    Professional Services.
    Education Services.
    Information Technology & Communications Services.
    Public Services.
    Hospitality
    You are required to ,
    a. Collect & report all possible information about this= Industry.
    b. Select any one Service Firm from this industry collect & report all
    possible information about it.
    c. Study & report how they have designed the 7 Ps of the Marketing
    Mix for it.

    ASSIGNMENT NO.2
    The impact of public utility services on the day-to-day life is very significant. The
    services like water supply, electricity, sanitation, maintenance of roads etc. are
    critical for all citizens. You are required to:
    a) Apply SERVQUAL to any one of the services in your locality and rate the quality
    performance.
    b) Identify quality gaps and suggest measures for filling the gaps.

    ******

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