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    Coca Cola - Group 7

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    parthpppp
    Coca Cola's mission is to refresh the world and inspire optimism and happiness. Their vision guides them to accomplish sustainable growth. Their corporate values include leadership, collaboration, integrity, accountability, passion for quality, diversity, and quality in their work. A SWOT analysis found their strengths are their brand equity, market share, and marketing strategies, while weaknesses include lack of diversification and health products. Opportunities exist in diversifying products and targeting developing nations. Threats include indirect competitors and raw material availability. Porter's Five Forces analysis found low bargaining power for buyers and suppliers due to Coca Cola's scale, but a medium threat of new entrants and medium-high threat of substitutes such as energy drinks

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    Coca Cola - Group 7

    Uploaded by

    parthpppp
    12 views9 pages
    Coca Cola's mission is to refresh the world and inspire optimism and happiness. Their vision guides them to accomplish sustainable growth. Their corporate values include leadership, collaboration, integrity, accountability, passion for quality, diversity, and quality in their work. A SWOT analysis found their strengths are their brand equity, market share, and marketing strategies, while weaknesses include lack of diversification and health products. Opportunities exist in diversifying products and targeting developing nations. Threats include indirect competitors and raw material availability. Porter's Five Forces analysis found low bargaining power for buyers and suppliers due to Coca Cola's scale, but a medium threat of new entrants and medium-high threat of substitutes such as energy drinks

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    coca cola

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    Coca Cola_group 7

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    Coca Cola's mission is to refresh the world and inspire optimism and happiness. Their vision guides them to accomplish sustainable growth. Their corporate values include leadership, collaboration, integrity, accountability, passion for quality, diversity, and quality in their work. A SWOT analysis found their strengths are their brand equity, market share, and marketing strategies, while weaknesses include lack of diversification and health products. Opportunities exist in diversifying products and targeting developing nations. Threats include indirect competitors and raw material availability. Porter's Five Forces analysis found low bargaining power for buyers and suppliers due to Coca Cola's scale, but a medium threat of new entrants and medium-high threat of substitutes such as energy drinks

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    Download as pptx, pdf, or txt
    12 views9 pages

    Coca Cola - Group 7

    Uploaded by

    parthpppp
    Coca Cola's mission is to refresh the world and inspire optimism and happiness. Their vision guides them to accomplish sustainable growth. Their corporate values include leadership, collaboration, integrity, accountability, passion for quality, diversity, and quality in their work. A SWOT analysis found their strengths are their brand equity, market share, and marketing strategies, while weaknesses include lack of diversification and health products. Opportunities exist in diversifying products and targeting developing nations. Threats include indirect competitors and raw material availability. Porter's Five Forces analysis found low bargaining power for buyers and suppliers due to Coca Cola's scale, but a medium threat of new entrants and medium-high threat of substitutes such as energy drinks

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Presented By : Group

    Company Overview

    Company Overview

    Mission
    To refresh the world
    To inspire moments of optimism and happiness
    To create value and make a difference

    Vision

    Coca colas vision guides every aspect of their business by describing


    what they need to accomplish in order to continue achieving
    sustainable, quality growth.

    Corporate Values
    Their values serve as a compass for their actions and describe how
    they behave in the world.

    Leadership: The courage to shape a better future

    Collaboration: Leverage collective genius

    Integrity: Be real

    Accountability: If it is to be, it's up to me

    Passion: Committed in heart and mind

    Diversity: As inclusive as our brands

    Quality: What we do, we do well

    SWOT Analysis
    S

    Brand equity
    Large market share
    Customer loyalty
    Creative marketing
    strategy
    Distribution network

    Lack of diversification
    Lack of health oriented
    beverages
    Poor water management

    Diversification
    Marketing less popular
    products
    Target developing nations

    Indirect competitors
    Raw material availability

    Porters 5 Force Model

    Bargaining power of Buyers Low


    Individual buyer
    Institutional buyer
    Brand loyalty

    Strong brand identity


    Economies of scale
    Capital requirement
    Distributors network

    Threat of new entrants Medium

    Rivalry among
    existing firms Threat of substitute MediumHigh
    to High
    Coca cola is a largest customers for
    any of the suppliers
    Suppliers are not concentrated or
    differentiated

    Bargaining power of suppliers Low

    Many kind of energy drinks in


    market
    In blind taste test, people cant tell
    the difference between coca cola
    and Pepsi

    Thank You

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