Faculty of Business and Accountancy University of Malaya

FACULTY OF BUSINESS AND
ACCOUNTANCY
UNIVERSITY OF MALAYA
MASTER OF BUSINESS ADMINISTRATION

2013/2014
CONTENTS
Welcome Message from the Dean
Message from the Director of UMGSB
University of Malayas Vision, Mission and Core Values
Facultys Vision, Mission and Objectives
Academic Calendar 2013/2014
Faculty of Business and Accountancy
University of Malaya Graduate School of Business (UMGSB)
Our Management Team

The Management Team
Liaison Persons
10
11
Academic Members and Their Research Interests
12
Visiting Professors and Lecturers
20
Master of Business Administration

Introduction
Program Goals
Programme Structure
Core Courses
Elective Courses
Research Project
Publishing of a journal article as an option for research project report
Academic Performance Requirements
Graduation Requirements
Conferment of Degree with Distinction
Evaluation Format
Grading System
International Student Exchange Programme
Core Courses
Elective Courses
22
22
23
23
24
26
26
27
27
28
28
28
29
30
36
WELCOME MESSAGE FROM THE DEAN

It is my great honour and pleasure to welcome all new students to the Faculty of Business
and Accountancy (FBA) and thanks for making FBA your choice for further post graduate
studies. Congratulations on your success in securing a place our programmes. You are
among the privileged few to be accepted to study in one of the most prestigious and
competitive business schools in the region.
Our mission is to provide quality education and training to ensure our students are equipped
with appropriate skills, aptitudes and characteristics that will prepare them to be successful
professionals in the future and assume leading roles in the government, business and
community. Here at FBA, we emphasise on excellent teaching, innovative research and
quality publication as well as industry collaboration. We are ranked amongst the top
business schools in Asia and proud to be in the leading position in Malaysia. In fact, we are
the only public business school in Malaysia to receive an international accreditation from
The Association of MBAs (AMBA), UK and last year we received another 5 years
reaccreditation from AMBA. We are also awarded 4 PALMES or Top Business School by
EDUNIVERSAL ranking of the World Business Schools in recognition of our strong
international inuence. We are building on these hallmarks of excellence by working
towards accreditation from the Association to Advance Collegiate Schools of Business
(AACSB) and aiming to become among the leading business schools in the world.
We are condent that you would benet from our global setting as our class is made up of
students from various proles, professional backgrounds and nationalities. This diverse
environment will certainly enhance exchange of ideas and expose you to an array of
perspectives.
I invite you to look through this handbook and learn how you can get the most of
your education in FBA. The handbook provides information on programme structure, study
plan, synopsis of various courses that are oered, academic standards and various facilities
that are available in the Faculty. We have also included the names and academic background
of all our academic sta.
I wish you the greatest success in your studies and I hope your time in the Faculty is
challenging and gratifying.
ASSOC. PROF. DR. CHE RUHANA ISA

Dean
WELCOME TO UNIVERSITY OF MALAYA

GRADUATE SCHOOL OF BUSINESS (UMGSB)
Our Master of Business Administration (MBA) programme is designed to meet the changing
business environment and the competitive job market. There are 8 areas of concentration in
with more than 40 courses to choose from. In order to suit your personal requirements, the
programme is designed with exibility so that you can graduate within a minimum duration
of 3 semesters (1 years) or a maximum period of 8 semesters (4 years).
At UMGSB, we promote diversity with a wide range of courses oered. You will experience
various teaching methods and have the opportunities to participate in many student
activities. You will also meet fellow colleagues from all over the world with dierent working
backgrounds and cultures.
We inculcate the spirit of working in teams among our students and prepare them to be
eective leaders by embodying the schools values and vision to excel in the ever changing
business environment.
As you embark on your journey in our MBA programme, we hope you will take this
opportunity to become actively involved in all UMGSBs academic and co-curricular
activities. It is our hope that you will have a highly rewarding and memorable experience
within the UMGSB community.
I wish you all the best for this new, exciting and challenging journey.
ASSOC. PROF DR. ZAKIAH SALEH

Director of UMGSB / Deputy Dean (Higher Degree)
UNIVERSITY OF MALAYAS VISION, MISSION AND CORE

VALUES
To be an internationally renowned institution of higher learning in research,

innovation, publication and teaching.
MI SION
To advance knowledge and learning through quality research and education
for the nation and for humanity.
COR V
U S
Integrity
Respect
Academic Freedom
Open-mindedness
Accountability
Professionalism
Meritocracy
Teamwork
Creativity
Social Responsibility
THE FACULTY MISSION

We aspire to be the leader and preferred institution in business and accounting education
by:
Providing graduates with quality education and global perspective that meet the
evolving needs of various stakeholders
Contributing to the advancement of knowledge in the area of business and accounting
through quality research and publication.
Interpretation of Mission
Quality education: We emphasize on intake of quality students based on merit at both

undergraduate and postgraduate levels. The programmes are continuously reviewed to
ensure relevance to the industry. We provide excellent facilities and supporting services
to the students.
Global perspective: Our curriculum equips students with business and accounting
knowledge relevant to global practices. The school continuously enhances its
international linkages in research, learning and scholarship.
Stakeholders: Our programmes are responsive to the needs of industry, government

and society at large.
Advancement of knowledge through quality research and publication: Our sta

contribute to the dissemination of knowledge through academic and professional
publications, teaching and presentations as well as consultations.
ACADEMIC CALENDAR 2013/2014
Orientation Week
Lectures
Mid Semester I Break
Lectures
Revision
Semester I Examination
Semester I Break
SEMESTER I
1 Week
8 Weeks *
1 Week @#
5 Weeks
1 Week +
3 Weeks ^
4 Weeks
24 Weeks
02.09. 2013 08. 09. 2013

09. 09. 2013 01. 11. 2013
02. 11. 2013 10. 11. 2013
11. 11. 2013 20. 12. 2013
21. 12. 2013 29. 01. 2014
30. 01. 2014 19. 01. 2014
20. 01. 2014 16. 02. 2014
Lectures
Mid Semester II Break
Lectures
Revision
Semester I Examination
SEMESTER II
7 Weeks
1 Week
7 Weeks
1 Week
3 Weeks
19 Weeks
17. 02. 2014 06. 04. 2014

07. 04. 2014 13. 04. 2014
14. 04. 2014 01. 06. 2014
02. 06. 2014 08. 06. 2014
09. 06. 2014 27. 06. 2014
END OF ACADEMIC YEAR (LEAVE / SPECIAL SEMESTER)

7 Weeks
28. 06. 2014 31. 08. 2014
or
Lectures & Examination
8 Weeks
30. 06. 2014 22. 08. 2014
Semester Break
*
@
#
+
^
Hari Raya Aidiladha (15th October 2013)

Deepavali (2nd November 2013)
Maal Hijrah (5th November 2013)
Christmas day (25th December 2013)
New Year
(1st January 2014)
Chinese New Year (31st January 2014)
INTRODUCTION TO THE FACULTY OF BUSINESS AND ACCOUNTANCY

Business education in the University of Malaya dates back to 1966 when the Faculty of
Economics and Administration rst oered business and accounting courses. In line with the
increasing demand for accounting and business programmes, the Faculty of Business and
Accountancy (FBA) was subsequently established on the 1st of February 1997 to focus on
developing these programmes. FBA strives to meet the challenges of preparing students to
play a vital role in industry and nation building. FBA seeks to remain at the forefront of
business and accounting education and continues to enjoy the reputation as an excellent
knowledge-based institution.
FBA is headed by a Dean and assisted by three Deputy Deans and ve Heads of Department.
The ve departments are the Department of Business Policy and Strategy, Department of
Finance and Banking, Department of Accounting, Department of Marketing and Department
of Operations and Management Information Systems.
Currently, FBA oers ve successful programmes. The three programmes oered at the
postgraduate level are Master of Business Administration (MBA), Master of Management
(MM) and Doctor of Philosophy (PhD), while the two undergraduate programmes are
Bachelor of Business Administration (BBA) and Bachelor of Accounting (BAcc).
As part of our eort to strengthen our programmes, FBA has collaborations with various
business communities and government agencies. In addition, there are several Faculty
members who are aliated to professional bodies such as the Malaysian Institute of
Accountants (MIA), Malaysian Institute of Certied Public Accountants (MICPA), Association
of Chartered Certied Accountants (ACCA), Malaysian Institute of Chartered Secretaries and
Administrators (MAICSA) and Chartered Financial Analyst (CFA) as well as advisors to several
nancial institutions such as the Bank Muamalat, Public Islamic Bank and AIA Public Takaful.
INTRODUCTION TO UNIVERSITY OF MALAYA GRADUATE SCHOOL OF BUSINESS (UMGSB)

UMGSB is located within the Universitys City Campus in the heart of Kuala Lumpur. Accessibility is
easy via major roads leading to the campus with convenient public transportation. The campus
provides an environment conducive to learning that is surrounded by greenery and modern
architecture. Lectures are conducted in seminar rooms equipped with Internet connection, computer
and audio visual display with state of the art technology. Students are provided with discussion and
study rooms. Major facilities available for learning and recreation include the City Campus Library,
free Wi-Fi, computer laboratory, recreation room, prayer room for Muslims and a food court.
The UM Graduate School of Business (UMGSB) oers invaluable experiences through its rigorous,
extensive and innovative programme that meets an individuals personal and professional goals. Our
MBA programme has been awarded accreditation from the Association of MBAs (AMBA).
We are also passionate about the contribution of our faculty members and postgraduate students to
our business community and society.
FACTS
The UM MBA is fully accredited by AMBA, the Association of MBAs. This accreditation represents
the highest standard of achievement in postgraduate business education in terms of curriculum,
teaching, research and facilities. The accreditation gives UM MBA international credibility and
status.
UM MBA is a member of AACSB InternationalThe Association to Advance Collegiate Schools of

Business is a global, nonprot membership organization of educational institutions, businesses,
and other entities devoted to the advancement of management education. Established in 1916,
AACSB International provides its members with a variety of products and services to assist them
with the continuous improvement of their business programs and schools.
University of Malaya is the ONLY local university in Malaysia to receive a 4 PALMES award by
EDUNIVERSAL, which is recognised as Top Business School
We are an international faculty with academics trained from top universities across the world
We have among the highest composition of international students in the country such as from
Germany, Denmark, Sweden, United States of America, Iraq, Iran, Palestine, Yemen, Saudi Arabia,
Jordan, Turkey, Libya, South Africa, Korea, China, India, Pakistan, Bangladesh, Indonesia,
Thailand, Myanmar and Vietnam
With myriad courses to choose from 8 concentrations with more than 40 courses, the
programme provides students the exibility to specialise in their chosen area
Our programme sources industrial experts to share experience and knowledge with our
graduates
Students can learn from our diverse group of Visiting Academics from all regions of the world
Lectures and seminars incorporate interactive and innovative multiple teaching and learning
strategies
THE MANAGEMENT TEAM

DEAN
Assoc. Prof Dr Che Ruhana Isa

DEPUTY DEANS
Assoc. Prof. Dr. Zakiah Saleh

Postgraduate
Dr. Sharan Kaur Garib Singh

Research
Assoc. Prof. Dr. Ruzita Jusoh

Undergraduate
HEAD OF DEPARTMENT
Prof. Dr. Mohd

Nazari Ismail
Business Policy
& Strategy
Prof. Dr. Md. Nor

Othman
Marketing
Assoc. Prof. Dr.

Rubi Ahmad
Finance & Banking
Dr. Shamshul
Dr. Mohd Zulkhairi
Bahri Zakaria
Mustapha
Operations &
Accounting
Management
Information Systems
ADMINISTRATIVE OFFICERS
Khairul Nizam Roslan

Assistant Registrar
Lily Ong
Principle Assistant Registrar
Nurhazwani Abdul Rahman

Assistant Bursar
10
LIAISON PERSONS
Prof. Dr. Ainin Sulaiman

Head of Accreditation
Prof. Dr. Suhaiza Hanim

Dato Mohamad Zailani
Head of Centre For
Management Enhancement
Prof. Dr. Ghazali Musa

Head of SERVRI
PROGRAMME COORDINATORS
Prof. Dr. S. Susela Devi

PHD
Dr. Kanagi Kanapathy

MBA
Cyril H Ponnu
MM
11
ACADEMIC MEMBERS AND THEIR RESEARCH INTERESTS

Operations and Management Information Systems
Shamshul Bahri Zakaria, PhD (Brunel), MBA (Malaya), BBA (UKM)
Head of Department
Lecturer
Health Information Systems, Management Information Systems
Ainin Sulaiman, PhD (Birmingham), MBA (Stirling), BPA (UUM)
Professor
Social Network, Green IT, Adoption and Diusion of Technology, Organizational Performance
Suhaiza Hanim Dato Mohamad Zailani, PhD (Lancaster), MBA (Lancaster), BSc (UPM)
Professor
Operations Management, Supply Chain and Logistic
Sh. Latifah Syed A. Kadir, PhD (UKM), MSc (Cardi), BSc (Malaya)
Associate Professor
Applied Statistics, Customer and Employee Satisfaction, Total Quality Management
Lee Sai Leong, PhD (Malaya), MBA (Malaya), BSc (Malaya), Dip (Malaya)
Lecturer
Accounting Information Systems, Technology Management
Noor Akma Mohd Salleh, PhD (Queensland), MSc (East Anglia), BAcc (UUM)
Senior Lecturer
Accounting Information Systems, Information System Adoption
Noor Ismawati Jaafar, DBA (Macquarie), MBA (Malaya), BAcc (Malaya), CFiA
Senior Lecturer
Management Information Systems, IT Governance, Accounting Information Systems
Tengku Mohd Faziharudean Tengku Feissal, PhD (Waseda), MBA (New Haven),BSc (Marquette)
Senior Lecturer
Information Technology, Digital Divide
Kanagi Kanapathy, DBA (UniSA), MBA (IIUM), BSc (USM)
Senior Lecturer
Quality Management, Supply Chain Management, Managing Change
Suhana Mohezar Ali, PhD (Unisa), MBA (Malaya), BSc (Malaya)
Lecturer
Supply Chain Management, Operations Management, Technology Management
Azmin Azliza Aziz, PhD (Warwick), MSc (Macquarie), BSc (UTM)
Lecturer
Operational Research, Applied Statistics, Industrial Mathematics
Sedigheh Moghavvemi, PhD (Malaya), MSc (Azad Islamic University of Tehran, Iran), BSc
(University of Allameh Tehran, Iran)
Lecturer
Management Information System
12
Department of Accounting
Mohd Zulkhairi Mustapha,PhD(Cardi),MBA (Acc)(Malaya),BSc(Acc)(Cardi),PgDip(Cardi),CFiA(M)
Head of Department
Lecturer
Corporate Governance, Financial Reporting and Disclosures, Tax Audit and Compliance,
Accounting Education
S. Susela Devi, PhD (Waikato), BAcc (Malaya), CA (M), CPA (M)
Professor
International Financial Reporting Standards, Corporate Governance and Earnings
Management, Corporate Social Responsibility
Che Ruhana Isa, PhD(UPM),MSc(LSE),BBA(Acc)(Oklahoma State), Associate Member MIA,CFiA(M)
Associate Professor
Management Accounting and Control Systems, Strategic Management Accounting,
Accounting for SMEs
Ruzita Jusoh, PhD (USM), MSc (Missouri), BSc (Alabama), CFiA (M)
Associate Professor
Management Accounting and Control Systems, Performance Measurement and Management
Zakiah Saleh, PhD (Cardi), MAcc (Glasgow), BSBA (Minnesota), Associate Member
MIA, CFiA (M)
Associate Professor
Public Sector Accounting, Financial Accounting and reporting, Accountability and Governance
Choong Kwai Fatt, PhD (UIA), MCL (UIA), BAcc (Malaya), LLB (London), CLP (Malaya), CA (M),
CPA (M), ACCA (UK), CPA (Australia), FTII (M), CFP (M), MCCS
Associate Professor
Tax Planning and Restructuring, Tax Audit and Investigation, Islamic Taxation
Edward Wong Sek Khin, PhD (Edith Cowan), MSc (Western Australia), BBA (Edith Cowan),
CFiA (M) BBA (Edith Cowan)
Associate Professor
SME Management, Research Philosophy, Accounting ICT
Rusnah Muhamad, PhD (Malaya), MSc (Stirling), BAcc (Malaya), FCPA (Australia)
Associate Professor
Financial Accounting and Auditing, Islamic Banking, Religiosity and Ethics
Norhayah Zulkii, PhD (Glamorgan), MBA (Indiana State), BSc (Indiana State)
Senior Lecturer
Social and Environmental Accounting, Corporate Social Responsibility and Reporting,
Accounting Education
Nurmazilah Dato Mahzan, PhD (Birmingham), CPA (M), CIA (USA), CRMA (USA)
Senior Lecturer
Financial Accounting and Reporting, Auditing (External, Internal, Shariah, IT),
Corporate Governance
13
Ahmad Zahiruddin Yahya, PhD (UPSI), MAcc (Dundee), BAcc (De Montfort), CFiA (M), MMIM
Senior Lecturer
Management Accounting, Accounting Education, Strategic Management Accounting
Anna Azriati Che Azmi, PhD (Reading), MSc (Reading), BAcc (UUM), CFiA (M)
Senior Lecturer
International Accounting, Taxation, Tax education
Zarina Zakaria, PhD (Nottingham), MBA (Acc) (Malaya), BSc (Cardi), CFiA (M), ACCA
Senior Lecturer
Stakeholder Engagement Practices, Social Responsibility Reporting and Practice, Auditing
Haslida Abu Hasan, PhD (Sheeld), MCommerce (Macquarie), BAcc (UUM), CFiA (M)
Senior Lecturer
Public Sector Accounting, Auditing, Performance Measurement, Corporate Social Responsibility
Ho Sow Kin, MA (Lancaster), BA (Portsmouth), ACTIM
Senior Lecturer
Financial Accounting, Financial Reporting, Accounting Education
Ervina Alfan, PhD (Manchester), MBA (Acc) (Malaya), BAcc (Staordshire), CFiA (M)
Lecturer
Financial Reporting, Public-Private Partnerships
Mazni Abdullah, PhD (Stirling), MBA (Acc) (Malaya), BAcc (Malaya), CA (M), CFiA (M)
Lecturer
International Financial Reporting Standards, Financial Reporting, Accounting Education,Taxation,
Corporate Governance
Noor Sharoja Sapiei,PhD(Monash),MBA(Acc)(Malaya),BEc(Acc and Finance)(Aberystwyth),ACCA(UK)
Lecturer
Tax Compliance & Administration, Islamic Taxation, Accounting and Tax Education
Noor Adwa Sulaiman, PhD (Manchester), MSc (Acc) (UPM), BAcc (UiTM)
Lecturer
Auditing
Kamisah Ismail, PhD (Malaya), MAcc (UiTM), BAcc (Malaya)
Lecturer
Management Accounting and Control Systems
Suria Zainuddin, PhD (Malaya), MAcc (UiTM), BAcc (Malaya)
Lecturer
Management Accounting and Control Systems
Dalilawati Zainal, PhD (Malaya), MAcc (UiTM), BAcc (UIA)
Lecturer
Corporate Social Reporting, Corporate Governance, Financial Reporting & Accounting
Oon Yen Nee Elaine, M Phil (Cambridge), BCom (La Trobe), CA (M), CPA (Australia),CFP (M),
Lecturer
Financial Planning, Integration of Finance & Marketing
14
Normawati Non, PhD (Malaya), MBA (UPM), BA (Hons) Acc & Finance (De Montfort)
SLAI Fellow
Financial Accounting
Azlina Abdul Jalil, MAcc (UiTM), BSc(Acc) (LSEcon, UK)
SLAI Fellow
Financial Accounting, Economics and Political Science
Nurliana Md Rahin, MBA (Malaya), BAcc (UIAM)
SLAB Fellow
Corporate Social Reporting, Financial Accounting and Reporting
Suhaily Shahimi, MAcc (UiTM), BAcc (UUM)
SLAI Fellow
Internal Auditing, Corporate Governance, Forensic Accounting and Fraud
Investigation
Yazkhiruni Yahya, MSc(Acc) (UIAM), BAcc (UIAM)
SLAI Fellow
Islamic Accounting, Shariah Auditing, Corporate Governance
Lim Ying Zhee, MAcc (Malaya), BAcc (Malaya)
SLAI/BSP Fellow
Accounting
Phang Soon Yeow, MBA (Malaya), BAcc (Malaya)
SLAI Fellow
Accounting
15
Department of Finance and Banking

Rubi Ahmad, PhD (Monash), MBA (Memphis), BBA (Memphis)
Head of Department
Associate Professor
Bank Performance & Regulations, Corporate Finance
Aidil Rizal Shahrin, MEc (UM), BBA (UTM)
Lecturer
Microeconomics, Econometrics, Macroeconomics
Fauzi Zainir, MBA (Miami), MSc (Miami), BSc (Nebraska)
Lecturer
Banking, Finance
Izlin Ismail, PHD (Nottingham), MSc (City), BSc (LSE)
Lecturer
Capital Markets, Debt Financing, Financial History
Jacinta Chan Phooi Mng, PhD (Malaya), MSc (Unitar), BCom (UNSW)
Lecturer
Quantitative in Finance, Time Series
Mohamed Shikh Abubaker Albaity, PhD Islamic Finance (IIUM), Mapplied Ec
(IIUM), BEc (IIUM)
Lecturer
Capital Market, Macroeconomics, Islamic Finance
Mohd Edil Abd. Sukor, MBA (IIUM), BShariah (Malaya)
Lecturer
Financial Management, Islamic Finance, Islamic Banking
Nurul Shahnaz Ahmad Mahdzan, PhD (Nott.), MBA (Malaya), BBA (Ohio)
Senior Lecturer
Finance, Economics, Risk Management & Insurance
Rozaimah Zainudin, PhD (Malaya), BBA (UiTM), MBA (UiTM)
Lecturer
Derivatives, Risk Management
Shahrin Saaid Shaharuddin, MBus (Monash), PG Dip (Monash), BComm (Murdoch)
Lecturer
Corporate Finance, Money and Banking
Wan Marhaini Wan Ahmad, PhD (Edinburgh), MEc (IIUM), BShariah (Malaya)
Lecturer
Islamic Finance, Islamic Banking, Islamic Economics, Fiqh al-Muamalat
Koh Hsieng Yang Eric, PHD (Nottingham), MBA (SCU), BComm (Melbourne), CFA, CPA
Tutor/Fellow
Bank Management, Risk Management
16
Department of Marketing
Md. Nor Othman, PhD (Oklahoma State), MBA (Leuven), BEc (University of Malaya)
Head of Department
Professor
Marketing, Consumer Behaviour, Entrepreneurship
Ezlika Mohd Ghazali, PhD (Warwick), MBA (Malaya), BBA (De Montfort)
Senior Lecturer
Consumer Behaviour, Marketing, International Marketing
Norbani Che Ha, PhD (Monash, Australia), MBA (Denver), BSBA (Denver)
Senior Lecturer
Marketing, Marketing Capabilities, Small & Medium Enterprises
Sharifah Faridah Syed Alwi, PhD (Manchester), MSc (Salford), BSc (Salford)
Senior Lecturer
Corporate Branding/Branding, Corporate/Company Reputation, Internet Branding
Yusniza Kamarulzaman, PhD (Cardi), PgDip (Cardi), PgDip (Cambridge), MBA (UKM),
BBA (UiTM), Dip (UiTM)
Senior Lecturer
Internet Marketing/E-Marketing, Services & Tourism Marketing, Consumer Behaviour
Amrul Asraf Mohd Any, PhD (Nottingham), MSc (Strathclyde), BSc (UiTM), Dip
(UiTM), MAM (UK)
Lecturer
E-Marketing, Service and Hospitality Marketing, Customer Participation/Consumer
Engagement Behaviour, Customer Value
Gita Gayatri, PhD (ANU, Australia), MM (UI, Indonesia), BEc (Hons) (UI, Indonesia)
Lecturer
Marketing, Services Marketing, Tourism Marketing, Branding, Consumer Behaviour
Shamsul Izwan Saharani, MBA (North London), BA (Arcadia)
Lecturer
Hotel and Tourism Marketing, Management
Azura Hanim Hashim, MBA (UPM), BBA (UiTM) Dip (UiTM)
SLAB
Marketing
Mozard Mohtar,MBA (UM),Bachelor of Journalism (MIZZOU),SLAB/SLAI PhD, Aston University,UK
SLAI
Branding, Marketing, Advertising
17
Department of Business Policy and Strategy

Mohd Nazari Ismail, PhD (Manchester), MBA (SUNY Bualo), BSc (Wales)
Professor
Head of Department
International Business, Strategic Management, Management
Islamic Perspectives in Business & Management
Ghazali Musa, PhD (Otago), MBBS (Malaya), Dip (Otago)
Professor
Scuba Diving Tourism, Health Tourism, Backpacker Tourism
Sharan Kaur, PhD (UPM), MBA (UPM), BSc (UPM)
Senior Lecturer
Strategic Management, Innovation
Aida Idris, PhD (Malaya), MBA (Ohio), BSc Eng (Aberdeen)
Associate Prof
Entrepreneurship, Strategic Management
Chan Wai Meng, PhD (Malaya), LLM (Malaya), LLB (Malaya)
Senior Lecturer
Commercial Law, Company Law
Cyril Hilaris Ponnu, MSc (Southampton), LLB (Wolverhampton), BEc (Malaya)
Senior Lecturer
Business Law, Business Ethics, Corporate Governance
Mohd Said Othman, MBA (Aoyama Gakuin), BEc (Malaya)
Senior Lecturer
International Business, Entrepreneurship
Raida Abu Bakar, PhD (RMIT), MBA (Malaya), BSc (Purdue)
Senior Lecturer
Employee Motivation, Human Resource , Management, Organisational Behavior
Rosmawani Che Hashim, PhD (IIUM), LLM (Nottingham), LLB (Shariah) (IIUM),
LLB (IIUM)
Senior Lecturer
International Trade Law, Commercial Law, Islamic Banking and Finance Law
Sharmila Jayasingam, PhD (USM), MBA (USM), BTech. Mgmt (UTM)
Senior Lecturer
Leadership, Knowledge Management, Organisational Behaviour
18
Quah Chee Heong, PhD (Malaya), MBA (Malaya), BBA (Malaya)

Senior Lecturer
International Business, International Monetary System
Tey Lian Seng, PhD (UM), MBA (MMU), BEc (JNU)
Senior Lecturer
Strategic Management, Innovation
Azhanni Muhammad, MSc (UPM), BEd (TESL) (UPM)

Fellow SLAI
Corporate Communication, Human Communication, Business Communication
Mohammad Nazri Mohd Nor, PhD (UiTM), MBA (UKM), BBA (UKM), DBS (UiTM)
Lecturer
Knowledge Management, Organizational Behavior
Norizah Mohd Mustamil, DBA (Curtin), MBA (Malaya), BBA (Malaya)
Lecturer
Business Ethics, Human Resource Management, Mixed Methods
Ong Lin Dar, PhD (Malaya), MBA (UUM), BBA (Malaya)
Lecturer
Human Resource Management, Organisational Behaviour
Ismawati Ismail, MBA (UM), Bacc (Portsmouth)
Tutor/Fellow
Knowledge Management, Human Resource Management
19
VISITING PROFESSORS AND LECTURERS

Visiting Academics, Research Fellows/Associates and Adjunct Professor
Name
Professor James YL Thong
Academic Icon
Dr. Darshana Sedera
Visiting Lecturer
Professor Dr. Kwok Kee Wei
Visiting Professor
Institution
Hong Kong University of
Science
and
Technology
(HKUST)
Queensland University of
Technology (QUT)
City University of Hong Kong
Prof. Dr. Tengku Chik Melewar Brunel University

bin Tengku Nasir
Professor Dr. Jane Elisabeth Universita Bocconi, Italy
Klobas
Academic Icon
Professor Dr. Mahfooz Ansari
University of Lethbridge
Visiting Professor
Professor Dr. Mark Harcourt
Visiting Professor
Professor Tan Hun Tong
Mr Nik Mohd Hasyudeen Yuso
Executive Chairman
Waikato University
Nanyang Technological
University, Singapore
Audit Oversight Board
Department Attached
Department Operations &
Management
Information
Systems
Management
Information
Systems
Management
Information
Systems
Marketing
Department of Business Policy
& Strategy
& Strategy
& Strategy
20
MASTER OF BUSINESS ADMINISTRATION
21
INTRODUCTION
The University of Malaya MBA programme is a rigorous programme that seeks to expose students to
theoretical concepts and analytical tools that will prepare them for the challenges in the increasingly
dynamic business environment.
Courses are structured to provide a broad understanding of theories with real world issues beyond
the boundaries of textbooks. Through a combination of lectures, case studies, written assignments,
group projects, presentations and class discussions, each student is equipped with the necessary
knowledge and experience to analyse and evaluate issues for better solutions.
The pedagogies are to optimise the eciency of the learning process. Each student is required to
complete a minimum of 51 credit hours of learning and research activities that cover various business
concentrations.
PROGRAM GOALS
The MBA programme will develop graduates with:
The MBA graduates are able to:
1. Interdisciplinary and specialized knowledge in 1.1: Apply the essential elements of core
business areas.
business
principles
to
solve
challenges
in
the
business
environment
2. Critical thinking skills that allows them to manage 2.1: Use analytical tools to analyze complex
and critically analyze information and suggest
business problems and recommend
solutions to business problems.
feasible solutions.
2.2: Analyze data that addresses a business
problem.
3.Eective and persuasive written and oral 3.1: Make oral presentations eectively in a
communications skills in an organizational
professional business context.
context.
3.2: Write eectively in a professional
business context.
4. Awareness and adoption of ethical practices and 4.1: Respond appropriately to regulatory,
social
responsibility
in
any
business
ethical and social responsibility issues
environment.
in business.
5. Strategic and leadership capabilities in an 5.1: Formulate strategies that are feasible,
organizational context.
understandable, and sustainable with
an aim to achieve organizational
goals.
5.2: Display eective and responsible
leadership
to
foster
team
eectiveness for making decisions.
6. Knowledge of international and cross-cultural 6.1: Discuss issues aecting global business
issues in a global business environment.
environment including cross-cultural
and strategic issues.
22
PROGRAMME STRUCTURE
The programme oers day and evening classes with the emphasis on quality teaching and student
participation. The minimum and maximum periods of candidature are 3 and 8 semesters,
respectively.
Courses are divided into two categories: core and elective courses. In addition, students are required
to undertake a research project in an area of their interest. The design of the courses and
components allows students to maximise their learning and develop the skills that are essential for
their career development. Students are required to take a total of 51 credits as follows:
Courses
Core Courses
Elective Courses
Research Project
Total
Credit
30
15
6
51
The programme allows students the exibility to choose a general MBA degree or a MBA degree with
concentration. In order to qualify for an area of concentration, students must full the requirements
of core for concentration and elective courses under each concentration. This requirement does not
apply in the case of a general MBA degree.
The programme oers concentration in the following areas:
Business Information System
Finance
Islamic Finance
General Management
Human Resource Management
Internal Auditing
International Business
Marketing
CORE COURSES (30 CREDIT)
Core courses are designed to expose students to the fundamentals of the management of business
organizations. These core courses represent the major discipline in Accounting, Business Policy and
Strategy, Finance, Information Systems, Management, and Marketing. The courses are as follows:
CSGB6101
Human Capital Management
CAGB6101
Accounting for Business Decision Making*
CMGB6101
Marketing Management
CMGB6103
Research Methods in Business
CMGB6104
Operations Management
CFGB6101
Economics for Managers
CFGB6102
Corporate Finance
CMGB6102
Management Information Systems
CSGB6102
Business Ethics and Corporate Governance
CSGB6201
Strategic Management
* Students with a Bachelor of Accounting or a professional accounting qualication may apply for
exemption.
23
It is recommended that students complete the core courses before embarking on electives. However,
it is advisable for students to take Human Capital Management, Accounting for Business Decision
Making and Marketing Management at the early stage of their candidature before attempting other
core courses. It is also advisable for students to take Strategic Management at the end of their
candidature.
ELECTIVE COURSES
Students are required to take FIVE elective courses, which make up 15 credits. Students who choose
a general MBA can select elective courses from any discipline to full the 15 credits requirement.
For an area of concentration, students must full the requirements of two core for concentration (6
credits) and two electives (6 credits) under the selected area. Students can choose an elective from
any discipline for the remaining 3 credits. Students are allowed up to a maximum of TWO areas of
concentration. The following is the list of courses under each area of concentration.
Business Information Systems
Core for Concentration
CMGB 6322: Strategic Information Systems
CMGB 6321: E-Commerce
Electives
CMGB 6323 : Current Issues in Information
Systems
CMGB 6324 : Decision Support Systems
CMGB 6325 : Database Management Systems
CMGB 6326 : Supply Chain Management
CMGB6335 : Seminar in Information Systems
Research
Finance
CFGB 6308: Capital Market & Investment
CFGB 6307: Advanced Corporate Finance
Electives
CFGB 6302 : Money and Banking
CFGB 6304: Derivatives Markets
CFGB 6305: International Finance
CFGB 6306: : Mergers and Acquisition and
Corporate Restructuring
CFGB 6309 : Econometrics for Managers
CFGB 6310: Bank Management
Islamic Finance
CFGB 6311: Principles of Islamic Economics & Finance
CFGB6317 : Applied Shariah in Islamic Banking and Takaful Transactions
CFGB6318: Applied Shariah in Islamic Capital Market Transactions
CFGB6319 : Islamic Financial Institutions, Regulation and Governance
General Management
CSGB 6311: Total Quality Management
CMGB 6308: Services Management
Electives
CSGB 6302 : Legal Environment of Business
CSGB 6305 : Entrepreneurship
CSGB 6308 : Organizational Behaviour
24
Human Resource Management

CSGB 6308: Organizational Behaviour
CSGB 6307: Leadership
Electives
CSGB 6303 : Industrial Relations
CSGB 6310 : Performance Management and
Rewards Systems
CSGB 6313 : Training Management
Internal Auditing*
Electives
CAGB 6310: Internal Auditing
CSGB 6302: Legal Environment of Business
CAGB 6311: Internal Auditing Engagement
CAGB 6312: Business Analysis and IT for
Internal Auditors
CAGB 6313: Business Management Skills for
Internal Auditors
*These courses prepare students for the Certied Internal Auditor (CIA) professional examination.
International Business
CSGB 6314: International Business
Management
CMGB 6303: Global Marketing
Electives
CFGB 6304 : International Finance
CSGB 6301 : Islamic Perspective in Business
Marketing
CMGB 6301: Consumer Behaviour
CMGB 6302: Services Marketing
CMGB 6303 :
CMGB 6304 :
CMGB 6305 :
CMGB 6307 :
Electives
Global Marketing
Brand Management
Retailing
Promotions Management
25
RESEARCH PROJECT (6 CREDITS)

The Research Project for MBA programmes introduces students to research, thereby providing an
opportunity to conduct in depth research in their area of concentration. The research report should
demonstrate that the student has the ability to carry out research and the ability to carry out
constructive criticism, as well as to report their ndings accurately and coherently.
This research component is in partial fullment of the requirements for the degree at UMGSB. MBA
students are required to register, complete and obtain a pass in the Research Project before the
degree can be awarded.
Students may choose to carry out an academic or a consultancy type of research. An academic
research is an independent research eort by an individual student under the supervision of an
assigned supervisor. For the consultancy type of research, a group of two or three students (but not
more than three) are allowed to carry out the research under the supervision of a supervisor.
Students are required to obtain a Pass in CMGB6103 Research Methods in Business before
registering for the Research Project.
Students shall not plagiarise any idea, writing, data or invention belonging to another person (Akta
Universiti & Kolej Universiti 1971 Kaedah-Kaedah).
The time frame for students to complete the Research Project is at least one semester (excluding
Special Semester) and maximum two (2) semesters.
If candidates wish to extend more than this period, students will be given the status FAILED ( F ):
and
Students are charged a fee as follows:

100% charges (6 credit + recurring fees) to students who register for the rst time
(CBGB6281).
No registration charge for the second time (Recurring fees still has to be paid).
Students who fail in research project will be charged a fee to re-register again:
50% charges to students who fail the research project and re-register (3 credit + recurring
fees
The evaluation of the Research Project report consists of a written report and an oral presentation.
The denomination of grades is as follows:
Supervisor (60%)
Internal Assessor (40%)
Grading of the Research Project report is subjected to the same Grading System adopted by UMGSB,
Faculty of Business & Accountancy, University of Malaya.
Upon submission and examination, students who fail to obtain a Pass will have to make corrections
to the report based on the comments of the supervisor(s) and assessor. The report will then have to
be resubmitted for examination.
26
PUBLISHING OF A JOURNAL ARTICLE AS OPTION FOR RESEARCH PROJECT REPORT

Senates meeting on 25th July 2013 has agreed for candidate to publish an article in Journal of the
Department / Faculty as OPTION for Research Project report subject to the following conditions:
The article is evaluated by two (2) Evaluators of the Faculty or Department
The journal in which the article is published must be approved by the Faculty
ACADEMIC PERFORMANCE REQUIREMENTS
Students are REQUIRED to obtain a Grade Point Average (GPA) and a Cumulative Grade Point
Average (CGPA) of at least 3.0 for every semester. In order to graduate, students must obtain a
minimum CGPA of 3.0.
Students with a GPA of less than 3.00 in a normal semester will be placed on an Academic
Probationary Period in the following normal semester. The candidature of any student who is placed
on an Academic Probationary Period for TWO consecutive normal semesters will be terminated. The
probation period shall end when the student has successfully attained a GPA of 3.00 and above.
Students who obtain a GPA or CGPA of less than 2.00 in two consecutive normal semesters shall be
terminated from the Masters degree programme.
Students must obtain a minimum grade B for all core courses, failing which students must repeat the
course, subject to a maximum of three attempts. After the third attempt, if the student fails to
redeem with a minimum grade B their candidature will be TERMINATED.
For elective courses, students who obtain grade B-, C or C+ can be given a conditional pass if their
CGPA is above 3.0. Students with a CGPA of less than 3.0 have an option to either repeat the same
course to improve the grade or to take another elective course, which has to be done during the
period of candidature.
GRADUATION REQUIREMENTS
(1) Students must full the following requirements for graduation:
(a) Achieve a nal minimum CGPA of 3.00 and above;
(b) Complete 51 credit hours including core, elective courses and research project requirements
as prescribed for the Masters degree programme;
(c) Full Faculty requirements if any, for courses that must be passed with at least grade B; and
(d) Full the language requirements as prescribed for the Masters degree programme.
(2) From the total credit hours that are required for graduation, at least 80% of the total credit
hours must be obtained from courses conducted by the University of Malaya.
(3) Language requirement as follows:
For Malaysian citizens, a pass in the Bahasa Malaysia paper at the Sijil Pelajaran Malaysia
(SPM) level, or its equivalent;
For international students, a pass in Bahasa Malaysia or Malaysian Studies as prescribed

by the Institute of Post Graduate Studies, University of Malaya.
27
CONFERMENT OF DEGREE WITH DISTINCTION

Students who have fullled the graduation requirements may be conferred the Masters Degree
(With Distinction) if they:
(a) Have achieved a nal CGPA of 3.70 and above;
(b) Have not obtained the grade Fail for any courses; and
(c) Have not repeated any courses for the purpose of improving the grade in that course during
the entire duration of their Masters degree programme.
(d) Have completed their programme of study within a period not exceeding ve (5) semesters
from the date of the initial registration.
EVALUATION FORMAT
All courses adopt an assessment system that incorporates coursework and a nal examination.
Coursework carries 60% of the total marks and the nal examination contributes 40%.
Coursework may include written assignments, written case analysis, oral presentations, participation
in class discussions, and mid-semester examinations.
GRADING SYSTEM
The grading system for all courses is as follows:
Marks
Equivalent Grade
Grade Point
80 100
4.0
75 79
A-
3.7
70 74
B+
3.3
65 69
3.0
60 64
B-
2.7
55 59
C+
2.3
50 54
2.0
45 49
C-
1.7
40 44
D+
1.5
35 39
1.0
35
Meaning
Distinction
Pass
Conditional Pass
Fail
28
INTERNATIONAL STUDENT EXCHANGE PROGRAMME
UM organises a student exchange programme with various institutions around the world. The
institutions/countries popular among students are the Rouen Graduate School of Business in France,
Georg-Simon-Ohm-Fachhochschule Nrnberg in Germany and Melbourne University in Australia.
The aim of this exchange programme is to prepare students for the global economy by providing
them with an opportunity to broaden their perspective and gain greater insights into business and
management practice, as well as the cross-cultural perspective of business and management.
Students who have completed their second semester and achieved a cumulative grade point average
(CGPA) of 3.50 and above are eligible to apply. The duration of the exchange programme is for one
semester, which is approximately four to ve months. Students must register as a full-time student
with the host institution for the duration of the exchange programme. There is no payment of tuition
fees to the host institution but tuition fees will have to be paid to the University of Malaya. This is the
unique feature of our exchange programme paying local fees for an international experience.
Students should choose courses in the host institution that are equivalent to the elective courses
oered by the UM-MBA programme. Transfer of credits for courses taken at a host institution can be
allowed for up to nine credit hours of elective courses under the UM-MBA programme. Students are
requested to obtain prior approval for the courses to be taken at the host institution for
consideration of credit transfer. Upon returning to UM, students can apply for credit transfer by
submitting the transcript from the host institution. Details of the exchange programme can be
obtained from UMGSB and the University of Malayas International and Corporate Relations Oce
(ICR).
29
FACILITIES AND RESOURCES

Students have access to the UM library, which is regarded as the best in the country and one of
the largest in the region. Students are provided with comprehensive study facilities and
electronic access to a vast array of specialist research databases, online journals and many of
the leading nancial information services. In addition, the FBA has its own library with extensive
collection of reference materials specically in the eld of economics, accountancy and
business. Students have access to update nancial databases like Bloomberg and Datastream.
Candidates are required to make their own arrangements for accommodation. However,
Student Residential Colleges and the International House may accommodate candidates subject
to availability. For further information, candidates can contact:
International Student Centre, University of Malaya
Tel: +603-7967 7711 / 7712 / 7715
Fax: +603-7967 / 7710
Email: isc@um.edu.my
30
CORE COURSES
Course Title
Course Code
HUMAN CAPITAL MANAGEMENT

CSGB6101
Learning Outcomes
At the end of this course, students are able to:

Expound the basic concept and practices of managing
organisations and human capital.
Analyse global issues that are related to managing organisations
and human capital.
Apply dierent techniques in evaluating the eectiveness of
practices in managing organisations and human capital.
Demonstrates skills in applying empirical research results into
the practical management of human capital.
Synopsis of Course
Contents
The course is divided into two parts, namely: organizational

management and human resource management. The rst part
covers the basics function and roles of managers in a challenging
work environment. It highlights the concepts and practices of
planning, organizing, leading and controlling. The second part of the
course examines the practical issues in managing human resources.
They include: planning and executing eective stang strategies and
managing programmes to develop employees eectiveness and
enhance organizational performance.
Course Title
Course Code
ACCOUNTING FOR BUSINESS DECISION MAKING

CAGB6101
Learning Outcomes

Explain the basic concepts and principles of nancial and
management accounting.
Analyse the impact of business transactions on the accounting
equation.
Analyse nancial statements to assess nancial position and
performance of a business entity.
Apply nancial and management accounting information in
planning and decision making.
Synopsis of Course
Contents
This course will focus on understanding of the accounting concepts

and methods underlying the preparation of nancial statements.
Focus is also given on understanding of management accounting
information for planning and decision making. The emphasis is on
developing critical and analytical skills in using accounting
information for business decision-making.
31
Course Title
Course Code
MARKETING MANAGEMENT
CMGB 6101
Learning Outcomes At the end of this course, students are able to:
Dene the marketing concept and to relate the concepts to the
current business environment.
Applying the elements of marketing management, customer
analysis, competitor analysis and company analysis to analyze
the environment faced by the company.
Analyzing the marketing mix elements (4Ps) for companies to
use to resolve issues in marketing management.
Develop and present detail marketing plan of a product or
service.
Synopsis of Course
Contents
This course provides the framework to understand and analyse the

market environment, consumers and competitors, in order to
facilitate marketing decision-making. The subject introduces the
concepts, principles and activities involved in the analysis,
development, implementation and control of marketing
programmes. The objective is to prepare students to apply the
knowledge and skills gained from this subject towards the
development of eective marketing plans to spur business growth.
Course Title
Course Code
RESEARCH METHODS IN BUSINESS

CMGB6103
Learning Outcomes At the end of this course, student are able to:
Dene research terms and concepts.
Build a research design in the business discipline.
Apply dierent statistical using computer software packages for
data analysis purposes.
Interpret research ndings using appropriate statistical
technique in research.
Synopsis of Course
Contents
This course covers several main aspects of research methodology.

The rst part introduces dierent scientic research approaches
such as positivism (quantitative) and interpretivism (qualitative). The
process of doing research, literature review and research design are
also discussed in this section. The second part expands on this
process and the related topics are survey, experiment, case study,
ethnography, grounded theory and observation. The third part
discusses key aspects of methodology such as questionnaire design,
measurement and sampling. The nal part concentrates on data
analysis such as Chi Square, Anova, Correlation, Factor Analysis and
Regression.
32
Course Title
Course Code
OPERATIONS MANAGEMENT
CMGB 6104
Learning Outcomes

Explain the functions of operation manager and the overall
functions in the production system of an organization.
Analyse issues and challenges in operation and production
management related to the competitive environment.
Apply decision models in production sector to make appropriate
decision making.
Evaluate quick concept, quality, cost, elasticity and dependency
in operation context.
Synopsis of Course
Contents
This course focuses on topics related to operation management.

This course expose students to the frameworks and tools that is
applicable in production and operation systems, and practices in the
industries. In addition, this course discusses topics related to
prediction system, strategy processes, location, alignment, inventory
management and project management.
Course Title
Course Code
ECONOMICS FOR MANAGERS

CFGB 6101
Learning Outcomes*
At the end this course, students are able to:

Identify main elements of micro and macroeconomic theories
and principles amd its relation to business issues.
Apply and integrate the theory, technical information and
appropriate methods in eectively analyzing and solving
business-related issues.
Compare and contrast the dierent type of market structures
and apply in microeconomic analysis as a problem-solving tool in
their organization.
Evaluate in a critical and creative manner current
macroeconomics issues in Malaysia.
Synopsis of Course
Contents
The topic covered includes supply, demand, elasticity, cost, market

structure, government and market, GDP, Aggregate demand and
supply, GDP, ISLM, scal and monetary.
33
Course Title
Course Code
CORPORATE FINANCE
CFGB 6102
Learning Outcomes

Describe basic nancial concepts, especially opportunity cost
and time value of money for business decision.
Explain capital project evaluation methods and be able to focus
on the short-term and long-term nancial implications of
business decisions.
Identify the main ways of raising capital and their respective
advantages and disadvantages in dierent circumstances.
Assess the evaluative nature for integrating quantitative
measures with qualitative characteristics to make a business
decision.
Synopsis of Course
Contents
This course provides an in-depth view of the processes in nancial

management of the rm. Financial management deals with the
allocation, management and funding of nancial resources. This
partly involves short-term dealing with day-to-day working capital
decisions; another part is longer-term, involving major capital
investment decisions and raising long-term nance.
Course Title
Course Code
BUSINESS ETHICS AND CORPORATE GOVERNANCE

CSGB 6102
Learning Outcomes

To identify the important governance and ethical issues that may
arise in business today.
To apply the relevant governance and ethical concepts that are
necessary for resolving those issues.
To analyze the role of company directors, shareholders, and
regulatory bodies in promoting good corporate governance.
To discuss the role of regulatory bodies in promoting good
corporate governance.
Synopsis of Course
Contents
Issues in corporate governance and ethics are highly topical issues in

todays world of business. Governance and ethical issues arise in
almost every aspect of corporate life and it is the responsibility of
managers to handle these issues. The objective of the course is to
sensitize students to these governance and ethical issues in
organization and to provide them with techniques for analyzing and
resolving those issues. With growing public concern about the roles
of owners and managers and issues concerning stakeholder
participation, the course will discuss the importance of responsible
corporate behaviour and good corporate governance.
34
Course Title
Course Code
MANAGEMENT INFORMATION SYSTEMS

CMGB 6102
Learning Outcomes

Discuss the concepts and issues in Information systems.
Explain the use of information systems and issues related to
information system in organization.
Apply information systems that are available in organization.
Compare the appropriate information systems package to solve
problems in organization.
Synopsis of Course
Contents
This course focuses on evolution of information technology in

organization. This course reveals how organization use information
systems package that are available to coordinate activities to make
decisions and gather knowledge in organization. In addition, the
course focuses on the network added value for customer and
supplier. The course also focuses on other information systems
package such as supply chain management, customer relationship
management and knowledge management. Students will also be
exposed to case study whereby they must solve real business
problem in organization that are related to information systems.
Course Title
Course Code
STRATEGIC MANAGEMENT
CSGB6201
Learning Outcomes

Identify the environment, context and approaches to strategic
decisions.
Discuss the concepts, theories and practices of strategies
planning and management.
Develop the skills to integrate dierent aspects of corporate
management.
Apply the principles and frameworks of strategic management
real cases.
Synopsis of Course
Contents
This course is designed to expose students to the theory and practice

of strategic planning and management. Strategic planning and
management involve setting goals and eective execution of
strategies to attain the pre-determined goals. The course
emphasizes students ability to conceptualized and develop an
eective analytical framework for strategic decision making. The use
of real cases allows students to test their ability to identify and solve
issues or problems that are strategic in nature.
35
ELECTIVE COURSES
BUSINESS INFORMATIONS SYSTEMS
Course Title
Course Code
Strategic Information Systems

CMGB 6322
Learning Outcomes

Discuss the important of strategic information and its related
technology.
Explain the implication of current technology towards
organizational strategic management.
Analyse the strategic approach and concept for the planning of
strategic management systems.
Develop strategic management systems planning of an
organisation.
Synopsis of Course
Contents
This course focuses on the advance topic in information systems

(i.e., strategic information systems). This course discusses the
denition of strategic information systems and classical examples
that can be label as strategic information systems. In addition this
course concentrates on the digital economy premises in the current
comparative environment which is dominated by the internet
network. Strategic information systems planning is also discuss in
details. The strategic aspect and probabilities that can be achieved
with the development of this system are also discussed.
Course Title
Course Code
E-Commerce
CMGB 6321
Learning Outcomes

Explain concept, theories and the various electronic commerce
applications.
Explain the impact and issues of electronic commerce on user,
organizations and industry decision to buy product online.
Analyse organization that have comparative advantage to
create branding and dierentiation through electronic
commerce.
Develop website for electronic commerce.
Synopsis of Course
Contents
This course focuses on various concepts of electronic commerce in

digital economy. This course discuss the aplication of electronic
commerce such as e-retailing, e-advertising, e-supply chain, epayment, e-learning, etc. Current issues such as the use of cookies
in e-commerce application, taxation issues, intellectual properties
and others are also discuss. In addition, students are exposed on
how to develop website using Microsoft Frontpage and publish it in
the Internet.
36
Course Title
Course Code
Current Issues in Information Systems

CMGB 6323
Learning Outcomes*
At the end of this course, students should be able to:

Describe pertinent information systems theory and
methodologies.
Discuss the development of information system development.
Discuss issues related to information systems implementation
such as technology, organization and people.
Analyze the impact of emerging information systems on
individual, organization and society.
Synopsis of Course
Contents
This course introduces the major and current issues in information

systems. It covers topics that include Information Technology
Outsourcing, telecommunications, digital divide, and emerging
technologies in Information Systems and its adoption. The current
and future impact of information systems on individual,
organizational and society are also discussed.
Course Title
Course Code
Decision Support Systems

CMGB 6324
Learning Outcomes

Describe concept and methodology of decision support
systems.
Discuss the implementation of decision support systems in
organization.
Develop a simple decision support systems using spreadsheets
and Microsoft access.
Apply decision support systems to solve business problem.
Synopsis of Course
Contents
This course focus on concept and theory of decision support

systems. This course introduce students to the practical examples
of decision support systems that are use in organization. In
addition, the students are exposed to the use of Microsoft excel
database and Microsoft excel spreadsheet. This course concentrate
on the design development, and implementation of information
systems based decision support systems.
37
Course Title
Course Code
Database Management Systems

CMGB 6325
Learning Outcomes

Explain the concept related to data information, database and
Database Management Systems (DBMS).
Discuss issues related to the organization of database
management systems.
Discuss the current issues on database management systems.
Develop a simple database that is able to receive question and
generate management report.
Synopsis of Course
Contents
This course begin by introducing the various concept related to data

information and database. In addition the organization of database
management systems in organization is also discussed. Issues
related to database for example data warehousing and object
oriented database will be presented and students must use
structured query language (SQL) to develop a simple database.
Course Title
Course Code
Supply Chain Management

CMGB 6326
Learning Outcomes

Describe function related to supply and purchasing in
organization.
Explain transport decision, inventories and control in the supply
chain conguration.
Analyse issues, challenges and the various supply chain
management in the implementation of current supply chain
management.
Apply the logistic strategy and supply chain.
Synopsis of Course
Contents
This course focuses on the supply chain system concept. In

addition, the network analysis, chain management conguration
and organizational network are also discussed. This course also
discusses topics related to transport logistic planning and
procurement, inventory investment and industry control.
38
Course Title
Course Code
Seminar in Information Systems Research

CMGB 6335
Learning Outcomes

Identify the research areas under the IS domain and their key
studies.
Describe key classical, foundational and methodological articles
in the eld of information system (IS).
Examining the underpinnings theories relevance to IS research
for the preparation of research proposal.
Synopsis of Course
Contents
This course aims to expose the students to the development of

research in the information systems (IS) eld. In addition, it
attempts to provide an overview of the key research areas under
the information systems (IS) domain. To achieve these aims,
students will discuss and present the key articles. Because of the
vastness of the IS eld, the course is able to sample only a limited
number of prominent and inuential articles. This course hopes
that these articles will assist the students in navigating the world of
IS research so that they will be able to produce competent studies
in the eld.
39
FINANCE
Course Title
Course Code
Capital Market and Investment

CFGB 6308
Learning Outcomes

Explain the theories and analytical tools required in capital
market analysis as well as investment decision-making both for
individuals and institutions.
Identify the basic theoretical developments in capital market and
describe the key controversial issues in empirical nance.
Compare the key theories of term structure of interest rates and
analyse the risk characteristics of xed income securities.
Evaluate basic xed income investment strategies and the key
features of equity portfolio management.
Synopsis of Course
Contents
This course will cover market instruments and institutions,

techniques of analyzing and evaluating individual securities, and
constructing optimal portfolios. Other applications considered will
include asset pricing models, stock and bond management, and
performance evaluation.
Course Title
Course Code
Advanced Corporate Finance

CFGB 6307
Learning Outcomes

Explain some of the nancial reporting, nancing and business
valuation issues for business.
Integrate the nance function within the context of managerial
decision-making and applied to real-world problems.
Evaluate the nancial needs of a business and identify the
possible sources to produce a rationale choice.
Evaluate potential investments of funds and select suitable ones
with respect to the nancial constraints and the corporate plan.
Synopsis of Course
Contents
Advance corporate nance is a specic area of nance dealing with

the nancial decisions corporations make and the tools as well as
analyses used to make these decisions. The discipline as a whole may
be divided among long-term and short-term decisions and
techniques with the primary goal being the enhancing of corporate
value by ensuring that return on capital exceeds cost of capital,
without taking excessive nancial risks.
40
Course Title
Course Code
Money and Banking

CFGB 6302
Learning Outcomes

Explain monetary phenomenon and bank behavior and their
eect on the cost of funds and systemic risk within the economy.
Distinguish between monetary and non-monetary economic
systems and discuss the role of liquidity in dening money.
Analyze the relationship between the money supply and the
monetary base and how the fractional reserve system and the
instruments used by the central bank have an eect on
monetary policy.
Evaluate key elements of the fractional reserve system and
explain how the size of the money supply aects economic
performance.
Synopsis of Course
Contents
This course cover topics such as money, monetary aggregates,

nancial markets, nancial structure, banking industry, and bank
regulation.
Course Title
Course Code
Derivatives Markets
CFGB 6304
Learning Outcomes

Analyze and evaluate the pricing of each contract and identify
their role in nancial risk management.
Compare and contrast the strategies and critically demonstrate
how the range of generic techniques can be used to solve simple
and complex nancial problems.
Assess the uses and applications of derivatives management,
especially in an uncertain nancial environment.
Apply knowledge of nancial derivatives to hedge price risk of
portfolios.
Synopsis of Course
Contents
This course will allow students to apply various nancial techniques

and tools to analyze and price contracts in derivatives markets.
41
Course Title
Course Code
International Finance
CFGB 6305
Learning Outcomes

Describe the current and projected context, nature, role and
signicance of international nancial management activities in
organizations.
Demonstrate an understanding of current developments in
international nance, and analyze their implications for
participants in the international nancial system.
Evaluate the options to manage global nance through
coordinating international macroeconomic policies and
institutions in regulatory frameworks.
Evaluate future trends using international nancial data and
theoretical models.
Synopsis of Course
Contents
Among the topics that will be discussed in this course are the
monetary sides of international economics, in contrast to the real
side, or real trade. The focus is on the market for foreign exchange,
the determination of exchange rates and the management of foreign
exchange exposures. Financial issues faced by multinational
companies will also be discussed such as methods of nancing and
management of international portfolio.
Course Title
Course Code
Mergers and Acquisitions and Corporate Restructuring

CFGB 6306
Learning Outcomes

Describe the trends in international mergers and acquisitions
(M&A) and discuss why companies pursue expansion via M&A.
Evaluate the success and failure factors of international M&As.
Analyze the need for global regulation and corporate
restructuring, and compare and contrast the advantages and
disadvantages of M&As.
Acquire trends and critically discuss overseas investment
decisions undertaken by multinational corporations which is
related with M&As and corporate restructuring.
Synopsis of Course
Contents
Throughout the course the students will be exposed to the aspect of

corporate nance strategy and management dealing with the
merging and acquiring of dierent companies as well as corporate
restructuring of assets.
42
Course Title
Course Code
Econometrics for Managers

CFGB 6309
Describe the key theories and practical applications of
econometrics as well as the implicit assumptions and the
limitations underlying empirical models based on nancial and
business data.
Understand recent developments in time series econometrics,
and their implications for modeling the returns and volatility of
nancial assets.
Evaluate the academic literature with an empirical content in
economics, nance and business.
Design, estimate and evaluate econometric models to nancial
and business data sets using an econometrics software package.
Synopsis of Course
Contents
Throughout this course students will be exposed to the application

of statistical and mathematical methods in the eld of economics
and business to describe the numerical relationships between key
economic and nancial variables.
Course Title
Course Code
Bank Management
CFGB 6310
Describe the role and structure of the nancial environment in
the economy, including the role of the Central Bank and trends
in regulation.
Analyze the banks balance sheet, o-balance sheet adjustment
and nancial ratios to measure bank performance.
Apply the techniques of nancial analysis to risk management
issues.
Evaluate the objectives of banks investment portfolio, the
nature or investments policy guidelines and the features of
nancial securities that banks buy.
Synopsis of Course
Contents
Bank Management provides a description of the regulatory and

environment changes in the banking industry and focuses on the
various dimensions of bank management. The issues covered are
illustrated with real cases and problems to allow for more thorough
discussion of the various aspects of bank management.
43
ISLAMIC FINANCE
Course Title
Course Code
Principles of Islamic Economics and Finance

CFGB 6311
Learning Outcomes

Understand the principles of Islamic economics by considering
the implications of the application of Shariah laws for the
economic and nancial systems.
Explain the development of Islamic economic and nancial
systems.
Distinguish the theories of Islamic economics from the
mainstream theories of economics.
Analyze the fundamentals of Islamic laws which underlie the
development of Islamic nance.
Synopsis of Course
Contents
This course discusses the underlying theories and concepts of

Islamic economics and nance which distinguish it from
mainstream economic and nancial systems. This includes the
economic doctrines of Islam, Islamic microeconomic and
macroeconomic theories, theories and concepts of Islamic
nancial system and the main Islamic principles which enable the
operation of the Islamic nancial system.
Course Title
Course Code
Applied Shariah in Islamic Banking and Takaful Transactions

CFGB6317
Learning Outcomes

Assess an overview of the Islamic banking and takaful industry.
Evaluate the nancial regulatory aspects and the relevant
authority that regulates the Islamic banking industry.
Compare the dierent aspects of Islamic banking with
conventional banking.
Analyze the Shariah and legal issues pertaining to the products
transacted in the Islamic banking and takaful industry.
Synopsis of Course
Contents
This course equips the students with a comprehensive

understanding of the Islamic principles that govern the Islamic
banking and takaful transactions especially their applications in
the development and operations of the products oered by both
industries. Comparison between the operation of Islamic banking
and conventional banking also will be highlighted. The course also
exposes the students to various Shariah and legal issues
pertaining to the products transacted in these two industries.
44
Course Title
Course Code
Applied Shariah in Islamic Capital Market Transactions

CFGB 6318
Learning Outcomes

Assess an overview of the Islamic capital market.
Evaluate the nancial regulatory aspects and the relevant
authority that regulates the Islamic capital market.
Explain the securitization of Sukuk and compare the distinct
features of dierent structures of sukuk.
Analyze the Shariah and legal issues pertaining to the products
transacted in the Islamic capital market.
Synopsis of Course
Contents

understanding of the Islamic principles that govern the Islamic
capital market transactions especially their applications in the
development and operations of the Islamic capital market
products. The course also highlights various Shariah and legal
issues pertaining to each types of products transacted in this
market.
Course Title
Course Code
Islamic Financial Institutions, Regulation and Governance

CFGB 6319
Learning Outcomes

Dierentiate between the regulation that governs the Islamic
nancial system and conventional system as well as the
governance mechanism that they adopt.
Analyze the concept and sources of Islamic laws that governs the
operations of Islamic nance industry.
Compare the distinct features of nancial institutions in selected
Muslim countries.
Assess the dierent nancial structures in the Islamic nance
industry.
Synopsis of Course
Contents

understanding of the Islamic laws and priciples that govern the
Islamic nancial system as well as the Islamic corporate
governance mechanism that ensures the compliance of the
industry to the stated laws. The course also highlights the
dierent types of nancial institutions that exist in the Islamic
nancial system and expose the students to various Islamic
nancial institutions that operate in Muslim countries.
45
GENERAL MANAGEMENT
Course Title
Course Code
Total Quality Management

CSGB 6311
Learning Outcomes

Explain the importance of Total Quality Management (TQM)
principles and practices for higher organisational productivity,
eectiveness and eciency.
Explain how quality characteristics can be injected into
organisations for better functioning.
Discuss TQM practices can be sustained in organisations.
Evaluate critically how quality characteristics can be built into
organisations eectively.
Synopsis of Course
Contents
The course aims to develop a comprehensive understanding of

TQM and focuses on customers, leadership, strategic planning,
human resource practices, recruitment and training, benchmarking,
supplier partnership, process management, performance
measurement and statistical tools as well as building and sustaining
TQM in organisations.
Course Title
Course Code
Services Management
CMGB 6308
Learning Outcomes
Upon completion of the course, students will be able to:

Understand the role of services in an economy and the nature
and strategy of services.
Appraise the design of the service enterprise which includes
new service development, technology in services, service
quality, service encounter, the supporting facility, service
facility location and project management.
Apply the knowledge of managing service operations in the
areas of demand forecasting, managing capacity and demand,
managing waiting lines, service supply relationship, managing
facilitating good and growth and globalization of services.
Synopsis of Course
Contents
This course provides detail understanding of the concepts and

theories of services management. It also directs the student on the
understanding of the importance issues that need to be examined
in designing a new services enterprise. Students are also required to
apply the knowledge of services operations.
46
Course Title
Course Code
Legal Environment of Business

CSGB 6302
Learning Outcomes

Describe the basic framework of the Malaysian Legal System.
Apply the legal principle in selected areas of commercial law in
Malaysia.
Explain and apply the basic concepts and principles of company
law in Malaysia.
Synopsis of Course
Contents
Understanding the role of the law in business transactions and how

it impacts upon doing business is crucially important. Businesses
need to understand the legal environment in which they operate to
better manage their businesses. Legal issues arise in almost every
aspect for doing business and it is the responsibility of managers to
understand these issues to avoid legal pitfalls. The objective of the
course is to introduce students to these legal issues and to provide
them with the necessary legal knowledge to understand and
resolve those issues
Course Title
Course Code
Entrepreneurship
CSGB6305
Learning Outcomes

Analyze the entrepreneurial mindset in terms of strategies,
approach, attitudes and behaviour.
Identify and develop various components of a business plan.
Discuss sources of nance and human capital for venture
creation.
Explain entrepreneurial functions in the start-up, operational,
growth and exit stages of a business.
Synopsis of Course
Contents
This course is designed to prepare students to succeed in the new,

global economy by coaching them to think and acts like an
entrepreneur. In addition, the course will also touch on the skills
required to acquire and manage ventures within and outside
corporate environment. Course topics include the entrepreneurial
revolution, the business opportunity, venture and growth capital,
entrepreneurship beyond star-up and developing a business plan.
47
Course Title
Course Code
Organizational Behaviour
CSGB 6308
Learning Outcomes

Analyze psychological theories that describe dierences in
individual behaviour.
Apply techniques to motivate employees.
Evaluate the implication of individual processes, social
dynamics and organization practices on organization
performance.
Suggest suitable solutions to organizational problems arising
from employee behavioural dierences.
Synopsis of Course
Contents
Personality, intellect, values, motivation, managing

leadership, power, organizational politics and negotiation.
teams,
48
HUMAN RESOURCE MANAGEMENT

Course Title
Course Code
Organizational Behaviour
CSGB 6308
Learning Outcomes

Analyze psychological theories that describe dierences in
individual behaviour.
Apply techniques to motivate employees.
Evaluate the implication of individual processes, social
dynamics and organization practices on organization
performance.
Suggest suitable solutions to organizational problems arising
from employee behavioural dierences.
Synopsis of Course
Contents
Personality, intellect, values, motivation, managing

leadership, power, organizational politics and negotiation.
Course Title
Course Code
Leadership
CSGB 6307
Learning Outcomes

Identify dimensions of eective and ineective leadership skills
which include traits, values, and leader behaviour.
Analyze how behavioural processes of a leader inuence the
eectiveness and charisma of a leader.
Apply dierent leadership styles to match the situational
favourableness and environment.
Evaluate how leaders gain power and use them in various
inuence tactics to inuence the situation and the players
within and beyond the organization.
Synopsis of Course
Contents
This course encompasses the history and evolution of leadership

research in comparison to traditional leadership theories. The
course also looks at contemporary leadership theories such as
visionary leadership and learning oriented leadership. The need to
relook at traditional leadership theories and embrace new
leadership styles can be attributed to the globalization process, the
introduction to concepts such as learning organization, virtual
teams, and the emergence of knowledge workers. The course stars
o with a discussion on a leader is responsible in providing
direction, developing good quality leader-member exchange, and
change orientation.
teams,
49
Course Title
Course Code
Industrial Relations
CSGB 6303
Learning Outcomes

Describe the main principal and concepts underlying workplace
industrial relations.
Explain how economic, social and political imperatives aect
the workplace industrial relations.
Identify the main issues in workplace industrial relations and
examine the ways in which they challenge traditional notions of
the roles of employers, managers, employees and union
ocials.
Analyze the causes of conict related to industrial relations
within organizations and formulate appropriate solutions to
manage the industrial disputes.
Synopsis of Course
Contents
The course will introduce students to the components of industrial

relations systems. It will explore the main and emerging issues
related to economic, social and political that aects the workplace
industrial relations from both a theoretical and practical
perspectives. The course adopts a problem-solving approach with
the aim of developing students analytical skills in handling
industrial disputes.
Course Title
Course Code
Performance Management and Rewards Systems

CSGB 6310
Learning Outcomes

Develop a general understanding of the basic concepts in
performance management and reward systems.
Compare and evaluate the eectiveness of dierent types of
employee performance indicators.
Evaluate the benets of eective reward systems for teams
and individual employee.
Design practical performance and rewards measures in
enhancing employee productivity.
Synopsis of Course
Contents
The course introduces to students the general concepts of

performance management and reward systems in organizations. It
also explores the dierent types of best practices and trends in
managing performance and rewarding employees. This course will
enable students to use their insights and knowledge to design an
eective performance management and reward system.
50
Course Code
Course Title
Training Management
CSGB 6313
Learning Outcomes

Demonstrate an understanding of the principles of learning and
adult education.
Evaluate the training needs of individuals and organizations.
Apply various approaches in instructional design and training
methodology.
Identify and evaluate issues relevant to designing, managing
and assessment of training outcomes.
Synopsis of Course
Contents
The course will enable students to understand the concepts and

processes related to training and sta development in the
organization. It will expose students to various approaches to
instructional design and training methodologies. Students will be
trained to analyze individual and organizational training needs,
design appropriate training plan for its implementation and
evaluate its eectiveness.
51
INTERNAL AUDITING
Course Title
Course Code
Internal Auditing
CAGB 6310
Learning Outcomes

Describe the basic theories, concepts and processes of internal
auditing.
Apply the Institute of Internal Auditors Attribute Standards
namely independence, objectivity, due professional care and
quality assurance in an internal auditing environment.
Explain the internal audit functions role in organisational
governance and suggest appropriate internal audit activities in
specic governance related situations.
Suggest appropriate internal audit engagement planning
procedures to demonstrate an understanding of the governance,
risk and control knowledge elements.
Synopsis of Course
Contents
This course enables students to understand and apply the basic

concepts and processes of internal auditing. It discusses the
importance of internal auditing knowledge in ensuring good
corporate governance and risk management. Students will also be
exposed to relevant ethical issues.
Course Title
Course Code
Internal Audit Engagement

CAGB 6311
Learning Outcomes

Explain the duties and functions of internal auditor.
Apply the steps involved in conducting internal audit
engagement and design an internal audit.
Explain the use of various tools to undertake audit engagements
and suggest appropriate tools for undertaking a specic
engagement.
Undertake an internal audit engagement.
Synopsis of Course
Contents
This course enables students to learn the basic steps in conducting

audit engagement. Students will be exposed to other engagements
conducted by internal auditors such as quality audit and
performance audit. Students will also be introduced to the
application of several tools such as sampling techniques.
52
Course Code
Course Title
Business Analysis and IT for Internal Auditors

CAGB 6312
Learning Outcomes

Explain issues related to application of information technology in
the internal audit environment.
Explain components of information technology infrastructure
relevant to the internal audit environment.
Design information technology audit plan that are suitable for
implementation of internal audit tasks.
Discuss current issues in nancial accounting, management
accounting and nancial management.
Synopsis of Course
Contents
This course will focus on student understanding, knowledge and

skills to enable them in managing issues related to application of
information technology in internal audit environment. Students will
also be exposed to operating system, application development, data
communication and network, e-commerce, data protection, ERP
software and other issues and challenges relevant to internal audit in
IT environment.
Course Title
Course Code
Business Management Skills for Internal Auditors

CAGB 6313
Learning Outcomes

Apply global analytical techniques, assess industry environments
and make strategic decisions in the context of an internal audit
function.
Provide ethical, cultural, legal, political, economic and nancial
aspects of the global business environment in making internal
audit assessments and consider the implications of relevant
aspects of organisational behaviour in the performance of the
internal audit role.
Apply management skills in managing an internal audit function.
Perform negotiation skills required in conducting an internal
audit engagement.
Synopsis of Course
Contents
The course aims to provide exposure to global analytical techniques,

industry environments and strategic decision making and enhance
understanding of key aspects of global business environment as well
as inculcate the required management and negotiation skills in the
performance of the internal audit function.
53
INTERNATIONAL BUSINESS
Course Title
Course Code
International Business Management

CSGB 6314
Learning Outcomes

Explain challenges faced by rms operating in international
business environment.
Analyze why rms engage in international business using
theories discussed.
Identify systems and institutions related to international
business.
Apply approaches, methods and techniques used by managers
of international rms.
Synopsis of Course
Contents
The course will expose the students to signicant features of the

environment of international business and discuss theories that
seek to explain why rm engage in international business. In
addition students will be familiarized with the system and
institution, related to international business. Finally we also discuss
approaches, methods and techniques used by managers of the
international rms.
Course Title
Course Code
Global Marketing
CMGB6303
Learning Outcomes

1. Explain the global marketing environment by appraising and
assessing the diverse forces that inuence the global
business/marketing environment.
2. Apply the marketing mix elements to global marketing.
3. Analyze a competitive marketing strategy leading to global
market entry.
4. Apply strategies for local companies to compete against global
players.
Synopsis of Course
Contents
This course oers a comprehensive analysis of the environmental

forces that inuence the marketing function and how the marketing
mix is adapted to identify/recognize and satisfy the needs of global
and/or regional customer segments. Students will also be taught
how local companies can defend against global players and win.
The course covers four main sections: (i) the global marketing
environment, (ii) development of the competitive strategy, (iii)
global marketing strategy development (global marketing mix) and
(iv) management of the global marketing eort.
54
Course Title
Course Code
International Finance
CFGB 6305
Learning Outcomes

Describe the current and projected context, nature, role and
signicance of international nancial management activities in
organizations.
Demonstrate an understanding of current developments in
international nance, and analyze their implications for
participants in the international nancial system.
Evaluate the options to manage global nance through
coordinating international macroeconomic policies and
institutions in regulatory frameworks.
Evaluate future trends using international nancial data and
theoretical models.
Synopsis of Course
Contents
Among the topics that will be discussed in this course are the
monetary sides of international economics, in contrast to the real
side, or real trade. The focus is on the market for foreign exchange,
the determination of exchange rates and the management of foreign
exchange exposures. Financial issues faced by multinational
companies will also be discussed such as methods of nancing and
management of international portfolio.
Course Title
Course Code
Islamic Perspective in Business

CSGB 6301
Learning Outcomes

Dene concept of Tawhid, non-separation of the mundane and
spiritual in Islam and Falah or success in Islam.
Explain how the Tawhidic framework aects business and
management activities.
Apply Islamic values in relation to economics, business and
management.
Analyze the Islamic shariah stance on business activities such as
gambling, the charging of interest on loans and hoarding.
Synopsis of Course
Contents
Islam is the religion of the majority of the Malaysian population. It is

also the fasters growing religion in many countries including
America. Unlike other religions, Islam does not separate the
spiritual from mundane and therefore, its teaching cover all aspects
of human life political, economics, social etc. islam has its own
unique perspective on the elds of business and management
based on its Tawhidic framework. The course will clarify how the
Tawhidic framework aects the way Muslim views the objectives of
life and the objectives of human activities including business and
management activities. The course will also explain some basic
principles and concepts which govern the elds of economics,
business and management in relation to Islamic values.
55
MARKETING
Course Title
Course Code
Consumer Behaviour
CMGB 6301
Learning Outcomes
At the end of the course, students are able to:

Explain the major concepts and terminologies of consumer
behaviour.
Appreciate a consumer behaviour model.
Analyse the internal and external inuences aecting consumer
behaviour.
Apply the theories of consumer behaviour in marketing
situations.
Synopsis of Course
Contents
The course will provide a research-oriented overview of consumer

behaviour. It will focus on the psychological factors inuencing
individual consumption behaviour. The major topics covered in this
course are: information processing; behavioural learning; personality
and psychographics; consumer beliefs, attitudes, and behaviour;
consumer decision making process, situational inuences, group
processes, cultural processes, and international issues in consumer
behaviour.
Course Title
Course Code
Services Marketing
CMGB6302
Learning Outcomes

Understand service products, consumers, and markets in terms
of new perspective on marketing in service economy, consumer
behaviour and services positioning.
Apply the 4 Ps of marketing to services which includes
developing services products, distribution channels, pricing and
revenue management and services promotion.
Manage the customer interface which includes designing and
managing services processes, balancing demand and productive
capacity, crafting the services environment and managing
people for services advantage.
Implement protable services which include managing
relationships and building loyalty, complaint handling and
services recovery, improving services quality and productivity
and services leadership.
Synopsis of Course
Contents
This course provides students with the understanding of services

products, consumers and markets. It also discusses the application
of the traditional 4P marketing to services. Students are required to
examine the management of the customer interface together with
the implementation of protable services strategy.
56
Course Title
Course Code
Global Marketing
CMGB 6303
Learning Outcomes

Explain the global marketing environment by appraising and
assessing the diverse forces that inuence the global
business/marketing environment.
Apply the marketing mix elements to global marketing.
Analyze a competitive marketing strategy leading to global
market entry.
Apply strategies for local companies to compete against global
players.
Synopsis of Course
Contents
This course oers a comprehensive analysis of the environmental

forces that inuence the marketing function and how the marketing
mix is adapted to identify/recognize and satisfy the needs of global
and/or regional customer segments. Students will also be taught
how local companies can defend against global players and win.
The course covers four main sections: (i) the global marketing
environment, (ii) development of the competitive strategy, (iii)
global marketing strategy development (global marketing mix) and
(iv) management of the global marketing eort.
Course Title
Course Code
Brand Management
CMGB 6304
Learning Outcomes

Describe the role of brands, the concept of brand equity and
advantages of creating strong brands.
Analyse dierent approaches to measuring brand equity.
Conduct brand audit and recommend how to rejuvenate the
brand.
Design a brand strategic plan in relation to the overall brand
marketing programs.
Synopsis of Course
Contents
The course will expose students on theory and practice of product

and brand management. The course is divided into ve parts. In
Part I, brands and brand management will be introduced whereas
Part two will identify and establish brand positioning and values.
Part three describes the planning and implementation of brand
marketing programs and Part four discusses how brand
performance could be measured and interpreted. Particular
attention will be paid to international issues and global branding
strategies. The nal part explains how brand equity could be
nurtured and sustained.
57
Course Title
Course Code
Retailing
CMGB 6305
Learning Outcomes

Describes the theory and concepts of retailing.
Interpret the elements of the retail strategy
Analyze the issues and challenges aecting the retail industry.
Synopsis of Course
Contents
This course focuses on strategic issues that need to be understood

by the retailer to operate eectively in the retail business.
Course Title
Course Code
Promotion Management
CMGB 6307
Learning Outcomes
At the end of this course, students will be able to:

Elaborate the roles of integrated communication in an
organisation.
Evaluate the marketing situation and the promotions of an
organisation.
Utilize the communication functions to develop eective
communication strategies and programmes to support the
organisation's marketing strategy as a whole.
Synopsis of Course
Contents
This course aims to provide comprehensive coverage on advertising

and promotion from an integrated marketing communications
perspective (IMC).
This course is divided into several parts: Introduction, The
Communication Process, Budget and IMC Objectives, The IMC
Programme and Monitoring, Assessment and Control.
Topics include: Advertising, Direct Marketing, Sales Promotion,
Internet and Interactive Media, Public Relations and Publicity, and
Personal Selling.
58
SCHEDULE FOR CORE COURSES: MBA DAY CLASSES

Semester 1 Session 2013/2014
Semester 2 Session 2013/2014
CAGB 6101 Accounting for Business Decision
CMGB 6101 Marketing Management
Making
CFGB 6101 Economics for Managers
CMGB 6102 Management Information System
CFGB 6102 Corporate Finance
CSGB 6101 Human Capital Management
CSGB 6102 Business Ethics and Corporate
CMGB 6103 Research Methods in Business
Governance
CMGB 6104 Operations Management
CSGB 6201 Strategic Management
59
60
FINANCE
ISLAMIC FINANCE
BUSINESS INFORMATION CMGB6324 Decision Support Systems CMGB6321 E Commerce

SYSTEM
CMGB6326 Supply Chain
CMGB6322 Strategic Information
Management
System
CMGB6323 Current Issues in
CMGB6335 Seminar in Information
Information System
System
3.
4.
CFGB6311
Principles of Islamic Economics
and Finance
CFGB6307 Advanced Corporate

Finance
CFGB 6308 Capital Market and
Investment
CFGB6304 Derivatives Markets
CFGB6309 Econometrics for
Managers
SPECIAL SEMESTER
CFGB6317 Applied Shariah in

Islamic Banking and Takaful
Transactions
CFGB6319 Islamic Financial
Institutions,Regulation and
Governance
CMGB6325 Database
Management Systems
CFGB6318 Applied Shariah

in Islamic Capital Market
Transactions
CFGB 6308 Capital Market and

CFGB6310 Bank Management
Investment
CFGB6307 Advanced Corporate
Finance
CFGB6305 International Finance
CFGB6306 Mergers and Acquisition
and Corporate Restructuring
CFGB6302 Money and Banking
CAGB6310 Internal Auditing

CAGB6312 Business Analysis and IT
for Internal Auditors
CSGB6302 Legal Environment of
Business
2.
CAGB6311 Internal Audit

Engagement
CAGB6313 Business Management
Skills for Internal Auditors
INTERNAL AUDITING
SEMESTER II
1.
SEMESTER I
CONCENTRATION
NO.
ELECTIVES COURSES OFFERED BY CONCENTRATION
61
MARKETING
Subject to change
INTERNATIONAL BUSINESS CMGB6303 Global Marketing

CSGB6301 Islamic Perspective on
Business
7.
CSGB6311 Total Quality

Management
CSGB6302 Legal Environment of
Business
CMGB6308 Services
Management
CMGB6301Consumer Behaviour
CMGB6304 Brand Management
CMGB6303 Global Marketing
CMGB6303 Global
Marketing
CMGB6302 Services Marketing

CMGB6303 Global
Marketing
CMGB6307 Promotions Management
CMGB6305 Retailing
CSGB6314 International Business

Management
CFGB6305 International Finance
CSGB6308 Organizational Behaviour CSGB6307 Leadership

CSGB6313 Training
Management
CSGB 6313 Training Management
CSGB6303 Industrial Relations
CSGB6310 Performance Management
and Rewards Systems
HUMAN RESOURCE
MANAGEMENT
6.
CMGB6308 Services Management

CSGB6305 Entrepreneurship
CSGB6308 Organizational Behaviour
GENERAL MANAGEMENT
5.
Please note that we have taken the utmost care in compiling the information in this book,
including the schedules for courses during the 2013/2014 session. While the contents are
correct at the time of printing this book, we reserve the right to change any information in the
book as necessary.
While we have produced this handbook to be comprehensive, please do not hesitate to ask us
regarding matters not covered in this handbook.
Further enquiries should be directed to:

Graduate School of Business
Faculty of Business & Accountancy
Level 4, Block C
City Campus, University of Malaya
Jalan Tun Ismail
50480 Kuala Lumpur
Malaysia
Tel
Fax
E-mail
Website
:
:
:
:
+603 79673811/3975/3800
+603 79673810
gsb_fpp1@um.edu.my or gsb_fpp2@um.edu.my
http://gsb.um.edu.my
62

Faculty of Business and Accountancy University of Malaya

Uploaded by

Copyright:

Available Formats

You might also like

Faculty of Business and Accountancy University of Malaya

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Faculty of Business and Accountancy University of Malaya

Uploaded by

Copyright:

Available Formats

FACULTY OF BUSINESS AND

MASTER OF BUSINESS ADMINISTRATION

Message from the Director of UMGSB

University of Malayas Vision, Mission and Core Values

Facultys Vision, Mission and Objectives

Academic Calendar 2013/2014

Faculty of Business and Accountancy

University of Malaya Graduate School of Business (UMGSB)

Our Management Team

Academic Members and Their Research Interests

Visiting Professors and Lecturers

Master of Business Administration

WELCOME MESSAGE FROM THE DEAN

ASSOC. PROF. DR. CHE RUHANA ISA

WELCOME TO UNIVERSITY OF MALAYA

ASSOC. PROF DR. ZAKIAH SALEH

UNIVERSITY OF MALAYAS VISION, MISSION AND CORE

To be an internationally renowned institution of higher learning in research,

THE FACULTY MISSION

Quality education: We emphasize on intake of quality students based on merit at both

Stakeholders: Our programmes are responsive to the needs of industry, government

Advancement of knowledge through quality research and publication: Our sta

ACADEMIC CALENDAR 2013/2014

02.09. 2013 08. 09. 2013

17. 02. 2014 06. 04. 2014

END OF ACADEMIC YEAR (LEAVE / SPECIAL SEMESTER)

Hari Raya Aidiladha (15th October 2013)

INTRODUCTION TO THE FACULTY OF BUSINESS AND ACCOUNTANCY

INTRODUCTION TO UNIVERSITY OF MALAYA GRADUATE SCHOOL OF BUSINESS (UMGSB)

UM MBA is a member of AACSB InternationalThe Association to Advance Collegiate Schools of

THE MANAGEMENT TEAM

Assoc. Prof Dr Che Ruhana Isa

Assoc. Prof. Dr. Zakiah Saleh

Dr. Sharan Kaur Garib Singh

Assoc. Prof. Dr. Ruzita Jusoh

Prof. Dr. Mohd

Prof. Dr. Md. Nor

Assoc. Prof. Dr.

Khairul Nizam Roslan

Nurhazwani Abdul Rahman

Prof. Dr. Ainin Sulaiman

Prof. Dr. Suhaiza Hanim

Prof. Dr. Ghazali Musa

Prof. Dr. S. Susela Devi

Dr. Kanagi Kanapathy

ACADEMIC MEMBERS AND THEIR RESEARCH INTERESTS

Department of Finance and Banking

Department of Business Policy and Strategy

Quah Chee Heong, PhD (Malaya), MBA (Malaya), BBA (Malaya)

Azhanni Muhammad, MSc (UPM), BEd (TESL) (UPM)

VISITING PROFESSORS AND LECTURERS

Prof. Dr. Tengku Chik Melewar Brunel University

MASTER OF BUSINESS ADMINISTRATION

The MBA graduates are able to:

Human Resource Management

RESEARCH PROJECT (6 CREDITS)

Students are charged a fee as follows:

PUBLISHING OF A JOURNAL ARTICLE AS OPTION FOR RESEARCH PROJECT REPORT