A

TERM PAPER
ON

A Detailed study
On
“Impact of celebrity endorsement on consumer buying
behaviour”
Submitted in partial fulfillment for the award of
Degree of
Master of Business Administration
Of
Department of Management Studies
Jai Narain Vyas University, Jodhpur
(2009-2011)

Under the supervision of: Submitted by:

Dr. Swapana Patawari Bharat Bhushan
Dept. Of Management Studies MBA Semester Ist
 ACKNOWLEDGEMENT

With pleasure I extend my deep sense of gratitude to my supervisor

Dr. Swapana Patawari, for her honorable guidance and
encouragement. Without her valuable views this study would not have
seen the light of day. I would like to extend my thanks to Dr. Meeta
Nihalini, HOD, Department of management studies, J.N.V University,
Jodhpur, for her extreme support.
I would also like to thank all the staff members and friends for their
valuable suggestions and cooperation given in doing the work on this
term paper.

Bharat Bhushan
MBA Semester I

CERTIFICATE
 DEPARTMENT OF MANAGEMENT STUDIES
JAI NARAIN VYAS UNIVERSITY
JODHPUR

This is to certify that the term paper on

“Impact of celebrity endorsement on consumer buying behaviour”
has been prepared by Mr. Bharat Bhushan in the partial fulfillment of the
requirements for the award of degree M.B.A. This term paper has been
prepared under my supervision and is approved for submission.

DATE: December10, 2009 Dr. Swapana Patawari

PLACE: Jodhpur Dept. Of Management Studies