multi-category, direct-selling entity within the

decade. Tupperware Corporation was renamed

Tupperware Brands to reflect the companys
new profile.
Record profits were noted in the third quarter
of 2010. A significant number of emerging
markets had double-digit sales growths
including Malaysia/Singapore. The global sales
force grew to 2.6 million.

PROMOTION

MARKET
Today, Tupperware Brands Corporation,
headquartered in Orlando, Florida, is the worlds
leading direct selling company in food storage
products, with its presence in almost 100
countries worldwide and an independent global
sales force of 2.6 million. With sales revenues of
over US$2 billion, it is also listed in the New York
Stock Exchange.
Tupperware Brands encompasses a range
of premium innovative products that span
multiple brands and categories marketed
through an independent direct-selling force.
In Malaysia, these include design-centric
preparation, storage, and serving solutions and
cleansers for the kitchen and home through the
Tupperware, TupperChef and TupperClean
brands, and, beauty and personal care products
through the BeautiControl and NaturCare
brands.
In Malaysia and Singapore, Tupperware
Brands has steadily seen growth of over 20%
annually for the past three years.

ACHIEVEMENTS
As a corporation, it has been listed a Platinum
400 Americas Best Big Companies by Forbes.
com, and earned its place in Fortune magazines
list of Worlds Most Admired Companies in the
Household Products Category, in 2009 and
2010.
Through the years, the brand has won
numerous prestigious, worldwide design
excellence recognitions including IF Seal
Awards, Good Design Awards from The
Chicago Athenaeum: Museum of Architecture
and Design; Green Good Design Award, and
the latest of which is the Best of the Best:
Design Team of the Year 2009 from the worldrecognised Red Dot Design award.

HISTORY
It all began in 1938 when inventor Earl Tupper, a
self-taught engineer working for DuPont, formed
the Earl S. Tupper Company and developed
industrial uses for plastic. After the Second
World War ended, Tupper began to conduct
experiments for consumer products. In 1946,
he introduced to the public his first Tupper
Plastic containers: the Wonderlier Bowl and
Bell Tumbler, and the ingenious airtight seal.
They were unique and different from traditional
food containers; they were lighter and not as

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SUPERBRANDS VOLUME VI

breakable as glass and crockery.

Little did he realise that he had unlocked the
key to becoming a most enduring and winning
household name. Next came his invention of
the legendary airtight seal that prevented food
from drying or wilting in the refrigerator. It was
a revolution and soon, the Tupperised kitchen
came into being.
This was the beginning of a phenomenon
that would change the landscape of the
traditional kitchen across millions of homes the
world over.
Initially, plastics for home use were just a
novelty. It was Brownie Wise, a single mother
with no formal sales training, who conceived
the idea for the Tupperware party and brought
it into homes, through the demonstration and
education of product features in a home-party
setting. Thereon, the Tupperware Home Party
would revolutionise the art of marketing as well
as liberate many women from the traditional role
of suburban housewife to career woman.
Its success was phenomenal and the
Tupperware Party became the core activity of
the business to this day.

Tupperware Brands products are sold through

its direct-selling channel. In 2007, Tupperware
Brands Malaysia successfully transitioned from
a single-level business model to a new multilevel business plan. From a single-product line,
it has, in recent years expanded into an awardwinning, multi-brand portfolio to include health,
beauty and home products.
Today, there are over 70 Tupperware
Brands Authorised Business Centres across
Malaysia and Singapore. The centres boast
a contemporary faade befitting an uplifted
corporate identity.
These are not merely sales offices, but
strategic locales where the sales force meet
for training, meetings, Tupperware Parties and
a myriad of activities reflective of a household
name.

BRAND VALUES

In 1965, Tupperware arrived in Malaysia and

Singapore. Its sales force has since grown to
over 100,000 across the two countries.

PRODUCT
Subscribing to the design concept of functional
space, Tupperware brings order to the modern
home and kitchen with a delightful range of
versatile and space-saving systems and utensils
that are easy, hygienic and safe to use for every
need and occasion.
All Tupperware products are designed to
inspire and make people fall in love with them
and engage their lifelong loyalty. Thus, new
innovations like virtually airtight and liquid-tight
storage, non-drip pour, collapsible storage,
microwave-friendly vents and fast freezing have
now become regular features in Tupperwares
range of products.
All materials and colour pigments used
comply with international standards of safety,
and have passed stringent tests. Tupperware is
safe for everyday use, is non-toxic and does not
leach chemicals to food.
Buy-and-use-with-confidence is assured as
Tupperware products are durable and come
with a lifetime guarantee that their quality is
safe, functional, innovative and eco-friendly.

RECENT DEVELOPMENTS
In 2005, Tupperware Corporation expanded
and diversified its business by further acquiring
another venture Sara Lee Corporations
direct selling business. Globally, the company
transitioned from being a single-brand
business to an award-winning multi-brand,

The concept of Sustainability pulsates at the

heart of Tupperware Brands. By sustainability,
it means meeting the needs of the present while
taking tangible actions to preserve the future.
The very foundation of the company was built
on this concept through innovative products that
are easy-to-use, of high-quality and reusable for
a lifetime. Its business plans are to empower
women, connect with communities, and care
for the environment. The very concept of

Tupperware encourages reusing and recycling.

Using Tupperware means less use of disposable
bags and styrofoam containers, which means
less garbage in our landfills.
Empowering women to meet todays
needs. To honour women and the life-changing
impact they can have on one another, the
company has launched the Tupperware Brands
Chain of Confidence. This Chain provides
and celebrates the bond of friendship that
connects women. Through Chain of Confidence,
women across the globe can share stories and
experiences; motivate and advise each other.
This is another innovative way of empowering
women to share, to lead, to learn, to be the best
she can and to help change lives.

The Vision. Tupperware Brands Corporation

is a strong global team of people united by
their Vision statement: Were passionate
about changing lives and everything we do is
channelled to express that passion to the 2.6
million independent sales force members that
are part of our organisation. We express it in our
training, resources, incentives, product quality,
and values. Our vision extends beyond our global
sales force because as these women grow more
confident and achieve personal and financial
success, their families prosper. Its a winning, life
changing experience for everyone. The power
to touch and improve lives is the heart of the
Tupperware Brands portfolio of companies.

www.tupperwarebrands.com.my
THINGS YOU DIDNT KNOW ABOUT
TUPPERWARE
There is a Tupperware party held somewhere in the world, every 2.2 seconds.
Tupperware products, lauded as world
cultural icons are displayed in the
Museum of Modern Art in New York, the
Centre Pompidou of Paris, the Design
Museum of London, The Denstu Gallery
of Tokyo, the Smithsonian Institution of
Washington and the National Museum
of American History.
Tupperware is listed as one of the
greatest inventions of the 20th Century
by the Guinness Book of World Records.
Tupperware Research and Development
Department invented the lightweight,
heat and fire-resistant LCP XYDAR
material that is used in aircrafts.
The quality of Tupperware lies in its
mold. Each mold takes between two
to three years to build and costs over
US$250,000.

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