GlobalDirectSelling2013RetailSales

PublishedJuly28,2014
NotforuseafterMay31,2015

Europe,18%

UnitedStates,
18%

Other,23%
Africa/Middle
East,1%
Russia,2%
Malaysia,3%
France,3%

Asia/Pacific,43%

China,15%

Mexico,5%

Americas,38%

Germany,5%

Japan,10%

Brazil,8%
Korea,8%

RegionalSales

Top10GlobalMarkets

GlobalIndustry:$178,521(US$millions),Up8.1%inConstant2013US$
2013RetailSales(1)
Local
Currency
US$
(millions)
(millions)

Region/Country
Global
Asia/Pacific
Australia
China
HongKong
India
Indonesia
Japan
Kazakhstan
Korea
Malaysia
NewZealand
Philippines
Singapore
Taiwan
Thailand
Vietnam
OtherAsia/Pacific
Africa/MiddleEast
Africa
Morocco
SouthAfrica
OtherAfrica
MiddleEast
Israel
OtherMiddleEast
Americas
NorthAmerica
Canada
UnitedStates

(4)
(5)
(4)
(6)
(6)

(6)

(6)

(4)
(6)
(6)
(6)

%SalesChange
(YOY)inConstant
2013US$(2)

3Year
CAGR
(201013)

Independent
Contractors(3)

na

178,521

8.1%

6.8%

96,257,679

na
1,490
169,433
3,978
68,859
11,743,800
1,747,000
62,000
15,841,093
14,680
283
49,000
510
93,333
93,366
8,068,120
na

77,569
1,438
27,346
513
1,175
1,123
17,901
408
14,469
4,659
232
1,154
407
3,145
3,039
386
175

12.6%
2.3%
41.0%
3.7%
11.7%
15.0%
3.6%
2.0%
2.9%
1.8%
10.3%
14.8%
11.0%
6.4%
1.9%
49.0%
13.0%

8.2%
2.3%
23.3%
18.6%
20.0%
12.0%
4.4%
6.3%
8.0%
4.7%
4.8%
17.8%
8.5%
4.8%
5.3%
28.5%
7.9%

50,246,543
505,620
na
614,641
5,775,345
10,256,400
3,259,000
320,000
5,499,818
4,250,000
94,967
3,933,210
429,384
2,900,000
11,100,000
1,183,158
125,000

na
na
103
6,948
na
na
190
na

1,284
1,132
12
720
400
152
53
99

6.9%
9.2%
39.3%
6.7%
17.0%
7.7%
5.0%
9.0%

11.3%
13.7%
5.7%
6.8%
33.6%
1.8%
0.2%
2.9%

1,496,588
1,391,899
87,112
1,064,787
240,000
104,689
24,689
80,000

na
na
2,080
32,670

68,049
34,689
2,019
32,670

5.7%
2.7%
6.4%
3.3%

6.7%
4.2%
1.9%
4.6%

31,786,761
17,589,158
789,158
16,800,000

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Region/Country
South&CentralAmerica
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
Venezuela
CentralAmerica/Caribbean
OtherSouth&CentralAmerica
Europe
WesternEurope
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UnitedKingdom
OtherWesternEurope
Central&EasternEurope
Bulgaria
Croatia
CzechRepublic
Estonia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Slovakia
Slovenia
Turkey
Ukraine
OtherCentral&EasternEurope

(4)(6)
(6)

(4)
(6)
(2)
(6)
(6)

(4)(6)
(4)(6)
(6)
(6)
(7)
(4)(6)

(6)
(4)

(6)
(6)
(6)
(6)
(4)(6)
(4)
(4)

(4)(6)
(4)(6)
(4)
(6)

2013RetailSales(1)
Local
%SalesChange
Currency
US$
(YOY)inConstant
(millions)
(millions)
2013US$(2)
na
33,360
9.1%
10,390
1,903
38.0%
2,351
340
18.0%
30,589
14,188
7.2%
259,783
525
8.0%
6,140,397
3,286
6.7%
870
870
8.5%
103,752
8,123
8.5%
5,033
1,863
5.7%
1,859
91
19.0%
16,000
1,391
15.0%
na
755
2.0%
na
25
9.0%
na
na
182
140
330
180
4,000
6,380
123
50
2,332
42
111
807
107
608
2,309
413
2,134
na
na
121
269
5,974
30
56,468
29
314
2,775
1,068
137,936
110
18
1,337
5,801
na

31,620
23,280
242
186
59
239
5,312
8,473
164
66
3,097
55
147
137
142
807
355
446
3,334
19
8,340
83
47
305
40
252
39
121
878
321
4,333
146
24
702
726
322

2.9%
3.3%
0.0%
5.0%
8.3%
1.0%
3.9%
4.2%
3.8%
5.7%
1.2%
0.0%
8.6%
1.0%
4.0%
4.0%
2.6%
5.0%
6.7%
1.0%
1.8%
5.5%
3.0%
2.1%
3.9%
5.4%
6.7%
8.2%
4.7%
2.3%
2.7%
1.0%
8.0%
2.5%
4.8%
2.0%

3Year
CAGR
(201013)
9.6%
28.1%
29.4%
8.6%
7.7%
11.6%
10.2%
6.5%
8.3%
12.5%
15.7%
8.1%
14.4%

Independent
Contractors(3)
14,197,603
700,000
306,512
4,504,001
347,856
2,342,422
944,000
2,135,694
449,302
77,903
1,417,950
946,893
25,070

3.6%
3.7%
3.0%
2.2%
1.9%
1.1%
3.4%
5.8%
9.0%
2.7%
1.2%
15.9%
5.2%
4.1%
1.4%
3.8%
4.2%
0.8%
10.4%
0.2%
3.5%
8.1%
23.3%
7.3%
20.5%
7.5%
10.3%
8.7%
6.8%
12.2%
3.3%
15.3%
1.2%
7.6%
1.6%
2.2%

12,727,787
2,898,430
14,728
18,100
32,830
79,638
534,672
376,415
270,331
21,000
521,642
2,700
53,057
99,000
107,900
202,008
112,969
12,250
420,000
19,190
9,829,356
117,208
33,630
246,506
34,388
473,725
45,563
101,358
900,008
292,561
5,042,778
145,000
23,000
863,475
1,187,836
322,320

CopyrightWFDSA2014na=notavailable
(1)SalesfiguresareexpressedatEstimatedRetaillevelandexcludeValueAddedTax.Figuresarebasedonthesizeoftheentire
industry,unlessotherwisenoted.
(2)Salesfiguresfor2012and2013areexpressedinUSConstant2013Dollarstoexcludetheimpactofforeignexchangeand
ensurecomparability.AverageannualexchangeratesfromtheInternationalMonetaryFundhavebeenusedtoconvertdatafrom
localcurrencytoUSdollars.AnotableexceptionisVenezuela,wheretheofficialSICADexchangeratehasbeenused.
(3)TheDirectSellingIndependentContractorsincludeindividualswhoarecareermindedentrepreneursbuildingtheirown
businessesorparttimeentrepreneursearningextraincome.Allenjoysignificantdiscountsonproducts.Infact,somechoose
onlytoenjoyandusetheproductsandnottosellatall.
(4)FiguresarebasedonlyonDSAmembercompaniesandnottheentireindustry.
(5)Source:KnowledgeEconomyChinaDirectSellingMagazine (February2014)
(6)WFDSAresearchestimate
(7)TheGermanDSA(BundesverbandDirektvertriebDeutschland BDD)commissionstheUniversityofMannheimtoconductits
annualstatisticalresearch;finalreporttobepublishedinAugust.PreliminaryfiguresindicatethesizeoftheGermanmarketat
14.6billion,includingVAT,basedonabroaderdefinitionofDirectSellingthanthatusedbyWFDSA.In2014,BDDisnotincluding
theConstructionandFinance/Insurancesectors.Forthesakeofglobalcomparability,WFDSAhasfurtherexcludeditemssuchas
VAT,Energy,andTelecommunications.

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