Internship Report References

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REFERENCES

EMPLOYEE’S INTERVEIW

Mr. Mian Javed


Business Development Manager, Pak Elektron Limited
Mr. Rana Samee Ullah
Senior Business Development Executive, Pak Elektron Limited
Mr. Junaid Iftikhar
Brand Manager, Pak Elektron Limited
Mr.Irfan Zia
Brand Manager, Pak Elektron Limited
Mr. Malik Tanveer
Assistant Credit Control Manager, Pak Elektron Limited
Mr. Syed Shabir Haider
Corporate Services Manager, Pak Elektron Limited

BOOKS

Principles of Marketing by Philip Kotler and Gary Armstrong (12 th edition)

Marketing: A Strategic Approach by J R McColl-Kennedy and G C Keil

Marketing by Quester, Mcguiggan, Perreault, Mccarthy ( 4 th edition )

Marketing Management by Kotler, Keller, Koshy and Jha ( 13th edition )

Management by Danny Samson and Richard L. Daft ( Pacific Rim edition)

WEBSITES

http://www.pel.com.pk

https://www.cia.gov/library/publications/the-world-factbook/geos/pk.html

http://www.sbp.org.pk/index.asp

http://www.economist.com/markets/rankings/displaystory.cfm?story_id=13349331

www.airconditioning-systems.com/R134a.html

www.pacra.com/pressrel/PEL_P08.pdf

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