Portfolio

Megin Southwick

Contact

Megin Southwick
2489 W. 960 S.
Rexburg Idaho, 83440
(907) 354-7725
meginsouthwick11@gmail.com

Table of Contents
Web Page
Letterhead
Business Card
Event Ad
Montage
Flier
Logo
Imaging
Brochure

Web Page

Description:

A webpage made to promote a logo.

Process (Programs, Tools, Skills):

I began by making the demo css into something that was more my style and
what I wanted my blog to look like. I make the color scheme gray and white
with hints of dark blue, simple and classic. I made the font gray to go along with
the color scheme. I downloaded an image of grayscale paisley for my background, and inserted in image of a world map to go along with the travel theme.

Message:

That the logo was designed to promote the blog for anyone seeking travel advice.

Audience:

Anyone inspired to travel or seeking travel tips.

Top Thing Learned:

How to write html codes is the top thing I learned during this project.

Color scheme and color hex(s):

Monochromatic

Title Font Families & Category:

Century Gothic Sans Serif

Copy Font Families

Century Gothis Sans Serif

Word Count:
205

& Category:

Letterhead

Description:

A professional letter head and business card for a travel blogging organization.

Process (Programs, Tools, Skills):

I began by brainstorming ideas of what comes to peoples minds when they think of traveling. I thought of wide open spaces and the world. I incorporated both of those things into
my logo and design. began by using text boxes and inserted my logo into Indesign. From
there, I added the world map watermark.

Message:

To encourage the audience to check out the travel blog. On the business card, I made sure
to include all the contact information needed as well as the website and information to
follow on social media.

Audience:

Any person interested in travel advice.

Top Thing Learned:

How to use Illustrator and Indesign as a team.

Color scheme and color names:

Complimentary Blue & Lime

Description:

Event Ad

A full bleed advertisement to promote a local event using only Microsoft Word and an
image obtained from a scanner.

Process (Programs, Tools, Skills, FOCUS principles):

I began by searching through magazines in search of an image that would work for promoting a 5k event, which was my first idea when I read this project. I scanned the image
at 300 dpi and used it as the background for my ad. After trying numerous font colors, I
concluded that white text would have the best contrast and make the ad more readable for
the audience. I used different font sizes to emphasize the most important aspects of the ad,
and the American Heart Association logo to show the cause.

Message:

The message I am hoping to send with this advertisement is that all members of the community can help better their health while also supporting the American Heart Association.

Audience:

Community members who are looking to support a good cause while doing something
healthy.
Color scheme and color names: Polychromatic, White

Top Thing Learned:

The top thing I learned from this project is that Microsoft Word is such a good design
tool! Many people underestimate the power of Word, but I learned that having skills in
Word is so important and can be very effective in design.

Title Font Name & Category:

Segoe UI Black Sans Serif

Copy Font Name & Category:

Segoe UI Black Sans Serif

Montage

Description:

An inspirational photo montage using masking and typography skills in photoshop.

Process (Programs, Tools, Skills, Steps taken while designing):

I began by determining a theme for my project. I wanted to do something I was passionate about and I chose travel. I have a slight obsession with the eiffel tower, and decided I definitely wanted to incorporate that. I chose these two images and applied masks
to each layer. I used the brush tool at 30% opacity and began brushing the hard edges
around the eiffel tower photo. I continued blending until the seam was flawless. I then
added a simple quote with contrasting typography.

Message:

I want to encourage my audience to explore the world and see things theyve never seen
before.

Audience:

Anyone who has any wanderlust in them.

Top Thing Learned:

The top thing I learned from this project was that layers are SO important while using
photoshop. If they are not used, the project will be so much more difficult and time consuming.

Filter / Colorization used and where it was applied: The saturation of the top photo was adjusted.

Color scheme and color names:

Monochromatic Black & White

Title Font Name & Category:

Helvetica Neue Bold Sans Serif

Description:

Flier

A black & white flyer to promote a leadership conference geared towards graduates.

Process (Programs, Tools, Skills, FOCUS principles):

I began my project by sketching out the ideas that came to my head when I initially thought
of the project. After putting together a rough design and listening to critiques, I changed my
project to better show the message and appeal to the audience more.

Message:

To encourage graduates to attend a leadership conference to give them a competitive edge in

business.

Audience:

College graduates seeking better leadership skills.

Top Thing Learned:

The importance of contrast and typography.

Title Font Name & Category:

Cheddar Jack Script

Copy Font Name & Category:

Futura Sans Serif

Logo
Description:

A logo for a travel blog

Process (Programs, Tools, Skills):

I had so much fun with these logos! I started by creating a tree using the pen tool to represent a sort of wanderlust feel to the logo. I then chose different fonts and colors that worked
best with the theme I was going for here. I loved learning about fonts and grouping when it
comes to making things look attractive.

Message:

Traveling is fun!

Audience:

Any aspiring travelers/adventurers that will recognize the logo

Top Thing Learned:

How to use the pen tool with anchor points and handlebars

Color Scheme and Color Names:

Polychromatic Navy & Green

Title / Body Font Names & Categories:

Optima/Sign Painter House Script

Imaging

Description: A full bleed photodesign project incorporating imaging skills,

image editing skills,
and color scheme.

Process (Programs, Tools, Skills, FOCUS principles):

I took this photo during an engagement portrait session last week. My boyfriend is a

professional photographer, and I often times tag along on these shoots and and take
some photos of my own. I love how happy the couple looks in this photo and decided
to choose a quote about love.

Message:

The message of my design is to encourage others to follow their heart and always do
their best to love and fulfill their dreams.
Audience: The audience is all people who love someone and want to follow what they
believe in.

Top Thing Learned:

The top thing I learned in this project are photodesign skills in photoshop. There are
so many things about photoshop that I did not know and enjoyed learning. I learned
that the design possibilities are endless. Learning about color schemes was very eye
opening to me and was lots of fun. I also learning by looking at posters done by other
companies to learn just how design and color scheme works. Overall, I learned so
much about designing and I look forward to using photoshop in the future!

Color scheme and color names:

Analogous Green, Lime, Yellow

Title Font Name & Category:

Futura LT Book Sans serif

Copy Font Name & Category:

Helvectica Light Sans serif

Brochure
Description:

A full color brochure to promote a travel blog.

Process (Programs, Tools, Skills):

I began by creating design elements in InDesign. I created two large green rectangles that I decided to run through the entire design. I then found multiple images the
pertained to the topic that my brochure was about. I wanted the readers to really be
captivated by all the images on the brochure and make them really interested as to what
the topic was all about. I added the body copy in thirds to keep the formality and added
titles and text as appropriate.
Message: Read the Northbound Travelers blog to keep up with the latest travels and
learn how to make your own person travel easier.

Audience:

Anyone with a travel bug

Top Thing Learned:

Certain design elements in Illustrator, like the pen tool and the shape builder tool

Color scheme and color names:

Monochromatic, blue & green

Title Font Name & Category:

Code Light Sans serif

Copy Font Name & Category:

Myraid Pro Sans serif

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Contact us 123 345 6789
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