Chapter 1

Introduction:
Stories of
Change

McGraw-Hill/Irwin

Copyright 2009 by The McGraw-Hill Companies, Inc. All

Managing Change
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonalds
Overview of
Change
Management

Change can be interpreted in

different ways
Using the stories of change we
can see how change means
different things to different people
Using the stories of change we
can see a wide range of issues
that affect why and how change
occurs
1-2

Hewlett Packard
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonalds
Overview of
Change
Management

Managing a merger
Key change issues:
Organizational politics and lobbying
Merging of cultures as a form of
change
Communicating change to internal
employees and company stakeholders
Restructuring the organization as a
common type of change
1-3

IBM
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonalds
Overview of
Change
Management

Change can come from above and

below
What are the differences between
change from below and change from
above?
Key change issues:
The diffusion of change helps consolidate
change across the organization
Symbolic images of change can give more
importance to change from above for
employees
Champions of change gain support for
change
1-4

Kodak
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonalds
Overview of
Change
Management

Managing reactions to change

Key change issues:
Both internal and external stakeholders
interpret and react to change differently
Communication strategies need to be
directed at both groups of stakeholders
History of past changes influence the
reactions and the way managers deal
with change

1-5

McDonalds
Managing
Change
Hewlett
Packard
IBM
Kodak
McDonalds
Overview of
Change
Management

External pressures for change

Key change issues:
The external environment can lead to
organizational changes
Organizations may consider that they
have a social responsibility to the
external community, and this can lead
to pressures for change
Not all planned changes come to
fruition
1-6

Overview of Change Management

Managing
Change
Hewlett
Packard
IBM
Kodak
McDonalds
Overview of
Change
Management

Images of Managing Change

Why Organizations Change
What Changes in Organizations
Diagnosis for Change
Resistance to Change
Implementing Change
Linking Vision and Change
Strategies and Skills for
Communicating Change
Sustaining Change
1-7