Professional Documents
Culture Documents
Marketing Presentation (Juice Shop)
Marketing Presentation (Juice Shop)
Marketing Presentation (Juice Shop)
BRIEFINTRODUCTION
MACRO INVERNOMENT
MICRO ENVIRNOMENT
MESSAGE TO OUR SIR
QUESTIONS
A JUICE SHOP IN IM SCIENCES
THE
BUSINESS ENVIRONMENT
INTRODUCTION
Business enterprises cannot function in isolation.
Business enterprises exist in and are surrounded
by an ‘environment’
Society and business enterprises are mutually
dependent
Business enterprises satisfy societal needs and
society satisfy business need
Component of environment
micro-environment
This includes those elements which can be
control or manipulate inside an organization
macro-environment
This includes all factors that can influence an
organization, but that are out of their direct
control.
MICRO ENVIRONMENT OF OUR
BUSINESS
EMPLOYEES
Rightperson for each job
Good salaries with bonuses
Workshop for motivation
SUPPLIER
Allthe students
Affordable price
Categories product on basis of price
COMPETITORS
macro-environment
This includes all factors that can
influence an organization, but that are
out of their direct control.
Macro environment of our business
TECHNOLOGICAL EFFECT
IT MAKES THE PRODUCT MORE
CHEAP AND BETTER QUALITY
Effective and efficient response
It brings innovation
political
Inflation
Unemployment
Saletaxes
Smaller market interms of limited
number of buyers
CULTURAL