Professional Documents
Culture Documents
APK BP 2014 (v2)
APK BP 2014 (v2)
University of Malaya
Faculty
Name of Students
AU MEI LING
KOAY YEN SIM
AHMAD SYAHIR BIN SUIB
AMIR AIZAT BIT MOHD NAZIRAN
ASMA AMALINA BINTI NAZARUDIN
AZRI BIN MOHD KHANIL
BURHANUDDIN BIN BAHARUDDIN
Assignment Title
Business Plan
Date
WEK100006
WEK100025
WEK110002
WEK110003
WEK110005
WEK110006
WEK110007
Content
1.0
Executive Summary ...
1.1
Objectives ..
1.2
Product Offered ..
1.3
Market Potential .
1.4
Project Costs ..
1.5
Expected Return
2.0
Introduction
3.0
Purpose ...
4.0
Business Background .
5.0
Ownership Background .
6.0
Marketing .
6.1
Product Description .
6.2
Marketing Information
6.3
Pricing ..
6.4
Promotion .
6.5
Distribution ..
6.6
Competition ..
6.7
Management .
6.8
6.7.1
Organization Structure .
6.7.2
Operation .
6.8.1
7.0
Finance .
7.1
7.2
7.3
Distribution of Finance
7.4
7.3.1
Income Statement ..
7.3.2
Balance Statement
Notes
8.0
Conclusion ...
9.0
Appendices ..
Page 2 of 29
Classic Lemonade
Sunrise Lemonade
Passion Lemonade
Page 1 of 29
Page 2 of 29
2.0 Introduction
SweetNSour lemonade stall is managed by seven partners. These partners represent sales,
management, finance and administration areas respectively. The partners has provided funding
from their own saving, which will cover start-up expenses and provide a financial cushion for the
first months of operation and cover the rest of the required financing. This stall is projected and
has run on the April 2014.
We aspire to grow from one, small beverage stall to a multiple beverage stalls at strategic
locations around University of Malaya campus with high foot traffic, visibility and easy access in
favor of maximizing profitability. The location of our stall is at Dataran KPS, University of
Malaya which will provide us with better chances of attracting customers and making a sale, thus
helping us to establish strong market position. Our business concept is to provide customers with
a fresh and healthy alternative to canned and soft drink. We aim to make nutritious, delicious,
quick and convenient, and most importantly to provide every customer with an extraordinary
health experience unlike any they have ever tasted!
In future, we are going to have a few variable packet designs for our products to meet the
customer satisfaction. We will expose this business to the internet and social networks as a
stepping stone to make people know about SweetNSour stall products. Our stand will give our
customers the best service to them so that they do feel as comfortable as they in dreaming land.
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3.0 Purpose
Writing a business plan is an importantstep before starting a business. With proper business plan,
we are able to have an overview of our business which includes operational, marketing and
financial aspects. Those aspects are vital in determining the directions and feasibility of our
business. In addition,we are able to understand the risks involved and anticipating potential
problems in University of Malaya. A good business plan should contain all the information
necessary in order to achieve a desired goal. By this, it helps a company demonstrate the
advantages of doing business with it.
A business plan can build or destroy a new company. A clear business plan is able to convince
investor how strong is the management and leadership. A business plan also tells investors the
company position in a market segment. Besides that, a business plan can be a motivation too. A
business plan can help us get back on track with our original business concept and giving us
wisdom and as well as guidance. It helps us see our original vision.
By having a business plan, we can analyse our start up business plan which helps us to take note
about things we do not normally consider during running a business. It forces us to analyse the
relationships among different parts of our business. For example, how sales ties together with
lead generation, how that ties into services, delivery, profit margins, cash flow forecasting, and
so on so forth.
Next is about the strategy. Our start up business plan highlights the relationship between our
business and the local competitive marketplace. By writing it we will have tapped into the
primary sources of information about the competition; sources that will be invaluable in the
future. Besides that, all information from the competitors could be used as a data to make your
business different from the others.
Overall, the act of writing a start-up business plan puts our ideas and concepts down on paper.
When things are in black and white like that you can see the inconsistencies and the weakness is
Page 4 of 29
shown out much easier. Then we have time to address these issues and resolve them before we
enter the marketplace.
Address
GPS Coordinate
Lumpur, Malaysia
3 7' 29.089" N, 101 39' 12.254" E
Correspondence address
www.sweetnsour.com
info@sweetnsour.com
Telephone number
017-4036267
Form of ownership
Partnership
Date of commencement
Date of registration
November 2013
RM5600
Page 5 of 29
Our products came with various flavours which is lemonade base. In the current stage, we will
provide 3different flavours of lemonade beverage. However, we expect to produce more than 10
flavours with different kind of fresh fruits such as blueberry, raspberry, kiwi and other.
The Table 4.1 below shows different type of lemonade flavours and its description respectively.
Type of flavours
Description
Classic Lemonade
Sunrise Lemonade
lemon.
The mixture fresh squeeze orange juice
and lemonade with some sliced orange
Passion Lemonade
and lemon.
The mixture of fresh blueberry and
lemonade with some blueberries
Table 4.1 Type of flavour provided
might be more desired to visit our competitor with higher reputation. Moreover, our employees
lack of training and experience to fulfil their tasks in providing services to customers. They
might not be able to provide services that could satisfy our customers.
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
5.
1.
2.
1.
effectively
Various of flavour and choice
Low reputation
Employees lack of training and experience
Competitors overlooked Internet as a powerful
marketing platform
2. Expanding business by opening new branches
1. Competitors have well-known branding
2. Competitors have better customer relationship
To overcome our weaknesses, we need good marketing to help increase our companys
reputation. Besides that, we need to train our employees to ensure that they have the required
skills to provide good quality of services that could satisfy our valued customers.
There are many beverages companies in Malaysia, and some of them are well established. To get
our product to be close to student, we planned to sell our product in each of programme that
university is running. Every week, there are events held in University of Malaya such as
Marathon, charity run or Gotong-Royong. Hence, we can take the opportunity to promote our
product and get our customer a taste of a good quality drinks and services. Apart from that, if we
Page 7 of 29
are dealing with event organizers to sell our products and if they are satisfy with our services,
they will contact us for upcoming events, which will be our main stream of revenue.
Name
IC No
: Au Mei Ling
: 900505-08-6086
Page 8 of 29
c)
d)
e)
f)
g)
h)
i)
j)
k)
l)
m)
n)
Date of Birth
Age
Sex
Address
Phone No
Marital Status
Academic Achievement
Attended Courses
Skills
Experience
Current job
Other Business Venture
: 05-05-1990
: 24
: Female
: 2516, JlnSgDaun, 14300, NibongTebalS.P.S,Penang
: 017-4036267
: Single
: STPM
: Basic of Entrepreneurship Culture
: Computer Science
: None
: Student
: None
a)
b)
c)
d)
e)
f)
Name
IC No
Date of Birth
Age
Sex
Address
g)
h)
i)
j)
k)
l)
m)
n)
Phone No
Marital Status
Academic Achievement
Attended Courses
Skills
Experience
Current job
Other Business Venture
a)
b)
c)
d)
e)
f)
Name
IC No
Date of Birth
Age
Sex
Address
g)
Phone No
h)
i)
j)
k)
l)
m)
n)
Marital Status
Academic Achievement
Attended Courses
Skills
Experience
Current job
Other Business Venture
: Single
: SPM
: Basic of Entrepreneurship Culture
: Computer Science
: None
: Student
: None
a)
b)
c)
d)
e)
f)
Name
IC No
Date of Birth
Age
Sex
Address
g)
h)
i)
j)
k)
l)
m)
n)
Phone No
Marital Status
Academic Achievement
Attended Courses
Skills
Experience
Current job
Other Business Venture
a)
b)
c)
d)
e)
f)
Name
IC No
Date of Birth
Age
Sex
Address
: AsmaAmalinabintiNazarudin
: 920925-14-5394
: 25-09-1992
: 22
: Female
: No 4, JalanPinggiranSekamat, Taman PinggiranSekamat,
43000 Kajang, Selangor
Page 10 of 29
g)
h)
i)
j)
k)
l)
m)
n)
Phone No
Marital Status
Academic Achievement
Attended Courses
Skills
Experience
Current job
Other Business Venture
: 010-4327937
: Single
: SPM
: Basic of Entrepreneurship Culture
: Software Engineering
: None
: Student
: None
a)
Name
b)
IC No
: 921006-02-5425
c)
Date of Birth
: 06-10-1992
d)
Age
: 22
e)
Sex
: Male
f)
Address
g)
Phone No
: 019-5703962
h)
Marital Status
: Single
i)
Academic Achievement
j)
Attended Courses
k)
Skills
l)
Experience
: None
m)
Current job
: Student
n)
: None
Page 11 of 29
a)
b)
c)
d)
e)
f)
g)
h)
i)
Name
IC No
Date of Birth
Age
Sex
Address
Phone No
Marital Status
Academic Achievement
j)
Attended Courses
k)
Skills
l)
Experience
: None
m)
Current job
: Student
n)
: None
Page 12 of 29
6.0 Marketing
6.1 Product Description
The product is lemonade beverage products. Lemonade is a sugared citrus drink thought to have
first been made in France at the 16 th century. Our product will mainly focus on fresh fruits such
as lemon, orange and blueberry. These types of fruits have long been valued for their wholesome
nutritious and antioxidant properties. It is scientifically established that citrus fruits, especially
lemons and oranges, by virtue of their richness in vitamins and minerals, have many proven
health benefits. In addition, our product prefers the original ingredients without adding any
artificial coloring and flavoring to care for the health of customers.
6.2Marketing Information
Our target customers will be the students and staff of University Malaya especially near the area
of Dataran KPS. Our product will cater to both physiological needs such as hydrating on the hot
weather and social needs where perception of a social and fun drink with a sense of belonging
within per consumer groups. The current trends include a shift away from junk foods and
carbonated drinks to growing interest for healthier or beneficial products.
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6.3 Pricing
Table below show the price per unit for each of flavor lemonade beverage
Type of flavours
Classic Lemonade
Sunrise Lemonade
Passion Lemonade
RM4.00
RM4.00
RM4.00
Table 6.0 Price for each lemonade flavours
6.4
Promotion
SweetNSour will offer a volume promotion as a sales incentive. When a customer purchases
three cups of lemonade they can save up RM2. Those who purchase three cups, we will give
them a small stamped card. They will be getting one cup free lemonade once they managed to
collect three lemon stamps on the stamped card.
Besides that, we also will make a promotion on Yellow Day for each 7 th of month. Customers
who are wearing yellow color cloth will be getting 50% discount and gain a lemon stamp on
their stamped card.
6.5
Distribution
Distribution is the process of making a product or service available for the use or consumption
by consumer through strategy deployment formed by management of a company business that
specifies how the firm intends to transfer its services to consumers.
Page 14 of 29
There are several strategies to promote and advertise our business. Designing and creating
posters and flyers is one of the ways we promote and advertise our lemonade business. We will
include a variety of lemonade products with the price that we are going to sell and the
promotions as well in the poster. The poster and flyers will be pasted and distributed around the
University Malaya campus such as main bus stop, Dataran KPS, every faculties and colleges that
will draw a captive audience the most.
Besides that, social media advertising and marketing is also one of the strategies to promote our
business. The reason we advertise our lemonade business in social network such as Facebook is
because most of our target customers have Facebook account and this allows us to reach them in
a more effective and efficient manner. Social network allow us to advertise our latest promotion
and updated news to keep our customers up-to-date.
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6.6
Competition
My team had done a survey about the strengths and weaknesses of the competitors in Dataran
KPS. The competitors that located in Dataran KPS are bubble tea and vending machines. The
strengths and weaknesses of each competitor including my team are shown below.
Bubble Tea
Strength
o Fresh
Weakness
o Expensive
o Does not provide smoothie beverages
Vending machines
Strength
o Cheap
Weakness
o Mostly is carbonated drinks
o Unhealthy drinks
o Does not provide fresh juices lemonade beverages
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6.7
Management
Due to our business newly established condition, we only have 7 members. Besides that, this is a
small scale business, so we do not require too many workers in the initial stage of business
operation. Most of us do not have any business experience but one of our members, Azri does
have several experience in conducting business with his friends.
Marketing
Product
Sourcing
Production
Functions
Members
i.
Improvise business plan and strategy
i.
Au Mei Ling
ii.
Supervise the other departments
i.
Prepare and estimate the budget
i.
Koay Yen Sim
ii.
Manage cash flow of the business
iii.
Prepare financial report to indicate
the profit/loss of company
i.
Promote our product to UM students
i.
Azri
and staff
ii.
Design posters
iii.
In charge of the design of booth
i.
Stock purchasing
i.
Syahir
ii.
Determine the most suitable
ii.
Baharrudin
ingredient supplier
i.
In charge of production
i.
Asma
ii.
Manage the stand
ii.
Aizat
The decision maker of our organization is the Chief Executing Officer (CEO), Au Mei Ling who
is assisted by Chief Operating Officer (COO), Azri and Chief Finance Officer (CFO),Koay Yen
Sim .
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6.8
Operation
There are three main flavor lemonade products that we will sell on our lemonade stand which are
Classic Lemonade, Sunrise Lemonade and Passion Lemonade.
The steps of preparation of these three flavor lemonade are as shown in section 6.8.1,6.8.2 and
6.8.3.
Ingredients:
Steps of Preparation:
1. Combine freshly-squeezed lemon juice and Simple
Syrup.
2. Add water, lemon slices, and ice cubes; stir until well
blended.
3. Refrigerate approximately 50-60 minutes before
servings
4. Serve in plastic cup over ice.
5. Yields approximately 6 cups
Page 19 of 29
Ingredients:
Steps of Preparation:
1. Combine freshly-squeezed lemon juice and Simple
Syrup.
2. Add water, lemon slices, and ice cubes; stir until
well blended.
3. Refrigerate approximately 50-60 minutes before
servings
4. Serve in plastic cup over ice.
5. Yields approximately 6 cups
Page 20 of 29
6.8.3 PassionLemonade
The strawberry flavour lemonade with mixture for each 50% of strawberry and lemon taste
respectively.
Ingredients:
Steps of Preparation:
1. Combine 1 cup water, sugar and 1 cup
strawberries in a small saucepan.
2. Simmer over low heat, stirring often, until sugar is
dissolved and strawberries start to soften and
leach their color
3. Strain strawberries and cool the sugar water
mixture.
4. Combine lemon juice with sugar water and add
enough water to make 2 quarts of lemonade.
5. Refrigerate approximately 50-60 minutes before
servings
6. Serve in plastic cup over ice.
7. Yields approximately 6 cups
Page 21 of 29
RM
RM
239
80
50
369
2,280
2,280
D. Other Expenditure
Business registration
60
Utilities
300
Stall Rental
1,200
Subtotal
1,560
Grand total
4,209
420.90
4629.90
7.0 Finance
7.1
7.2
A. Equity Contributions
Cash
RM
4
RM
5600
Page 22 of 29
Subtotal
5600
5600
Sales
(-) Cost of goods
RM
RM
5200
2280
Gross Profit
2920
Less:
Expenses
Business registration
60
Utilities
300
Stall rental
1200
Total Expenses
1560
1360
RM
RM
RM
239
239
6591
6830
Page 23 of 29
Current Liability
Capital
Net Profit
5600
1230
6830
7.4
R M 1230
= RM 175.71 (for 1 owner)
7
Notes
1. Equipment
2. Materials
Page 24 of 29
3. Utilities
4.
Cash
Cash (Investment of Owner)
Number of owner
Subtotal (RM)
800
5600
Total
Investment
5600
5. Sales
Sales
Classic Lemonade
Sunrise Lemonade
Unit
20
15
Passion Lemonade
15
Subtotal (RM)
80
60
4.00
60
Total
200
For 1 month, the total income = 200 26 days = RM 5200
Balance Statement
Note
RM
Cash inflows
Cash Sale
Total Revenue
5200
5200
Cash outflows
Material
Equipments
Poster (A1 size)
2280
239
80
Page 25 of 29
50
60
300
1,200
4209
991
5600
6591
8.0 Conclusion
As the conclusion, we will make our best effort to make sure our business being carried out like
what we planned and estimated in this business plan. We will ensure our product always has
good quality control in order to fulfill our initial concept, health and fresh. We believe our
business will have potential to grow in market over the next 10 years.
Page 26 of 29
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