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  • Vinnie

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    Wong Yen Wui
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    This document discusses two generic competitive strategies - cost leadership and differentiation - and notes that companies can focus their efforts narrowly by targeting specific customer groups or more broadly across industries. Cost leadership aims to be the lowest cost producer while differentiation focuses on creating unique product attributes valued by customers.

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    operation managment

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    This document discusses two generic competitive strategies - cost leadership and differentiation - and notes that companies can focus their efforts narrowly by targeting specific customer groups or more broadly across industries. Cost leadership aims to be the lowest cost producer while differentiation focuses on creating unique product attributes valued by customers.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    12 views1 page

    Vinnie

    Uploaded by

    Wong Yen Wui
    This document discusses two generic competitive strategies - cost leadership and differentiation - and notes that companies can focus their efforts narrowly by targeting specific customer groups or more broadly across industries. Cost leadership aims to be the lowest cost producer while differentiation focuses on creating unique product attributes valued by customers.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    COMPETITIVE ADVANTAGE

    Lower Cost

    Differentiation

    1. Cost Leadership

    2. Differentiation

    3A. Cost Focus

    3B. Differentiation
    Foucs

    BROAD
    TARGET
    COMPETITVE
    SCOPE
    NARROW
    TARGET

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