In 2008 Khan hosted 10 Ka Dum.

The show was extremely popular and was at number one spot in ratings in India. It garnered an average TVR of 2.81 and a peak
rating of 4.5, leaving behind Shahrukh Khan's Kya Aap Paanchvi Paas Se Tej hai? with an average rating of 1.37 TVR and a peak rating of 2.3 and Hrithik
Roshan's Junoon Kuch Kar Dikhane Ka on NDTV Imagine with an average TVR of 0.76 and a peak rating of 1.1 [83] According to reports, the show helped Sony
TV regain its third position in the Indian television ratings.[84] He again hosted the show in 2009 and thus won the Best Anchor Award for 10 Ka Dum in 2008 and
2009. In 2010 Khan hosted Bigg Boss 4. The show was widely accepted and appreciated due to Khan's hosting and surpassing the famous hosting of Amitabh
Bachchan.[85] According to data available with aMap, a television viewership monitoring agency, the opening episode of Bigg Boss 4 on Colors got a rating of 3.6.
Season 3 had average rating of 2.43 while Bigg Boss 1 and Bigg Boss 2 had average ratings of 1.96 and 2.03. While Bigg Boss 1 was anchored by Arshad
Warsi, Shilpa Shetty hosted Bigg Boss 2 and Amitabh Bachchan for Bigg Boss 3.[86] The Grand Finale episode on 8 January 2011, received a TRP of 6.7, which
was the highest among the finale of other Indian reality shows such as Kaun Banega Crorepati, Rahul Dulhaniya Le Jayega, MasterChef and DID Lil Masters.
[87]
Due to high TRP Salman Khan again hosted Bigg Boss 5 along with Sanjay Dutt in 2011 and because of huge acceptance also hosted Bigg Boss 6 and Bigg
Boss 7 in 2012 and 2013 respectively. In 2013 Khan hosted the Star Guild Award for the first time. Khan also hosted Bigg Boss 8.