THI NIN THIU

Steve Jobs hc c t cha nui mt nguyn tc lm vic cho d l dng hng ro

hay lm thng my, u cn phi ch c mt sau ngay c khi n b che khut. Nguyn
tc ny nh hng su sc n Steve Jobs v Apple sau ny.
Ngi nh th u vi thit k ca Joseph Eichler, ngi xy hn 11 ngn ngi nh khp
Califfornia, vi thit k n gin, tinh t, , r, tt, thng minh, tng knh cao t sn n
trn, ca knh trt, p ng th hiu ca a s nhiu ngi, khc su vo Steve jobs v
phn nh r rng qua cc sn phm Apple sau ny.

Vng t thung lng Palto Alto ni Steve Jobs tp trung cc cng ty, trung tm cng ngh
ca nc M thi nh: khu nghin cu tn la Qun s Lookheed, trung tm NASA vi
hn 20,000 cng nhn; cng ty HP Hewlett- Packard vi 9,000 cng nhn, cng ty Chip
Intel hng u th gii thnh lp ti y, i hc Standford xy dng khu cng nghip
rng 283 hecta (700 arce) ngay trong khun vin trng, dnh cho cc cng ty t nhn c
kh nng thng mi ha cc tng ca sinh vin trong trng ng gp vo s dch
chuyn mang tnh quyt nh bin khu vc Steve Jobs sinh sng tr thnh ci ni ca
cuc cch mng cng ngh. y l mt mi trng hon ho nui dng nhng gic
m v suy ngh bng n ca Steve Jobs.

CP I NG SNG LP APPLE
Steve Jobs kt bn vi mt sinh vin i hc hn 5 tui l Steve Woz. Cha Woz ni ting l
mt sinh vin sut sc ngnh k thut, sau ny l nh khoa hc tn la ti Lookheed, v
Steve Woz c gene ca cha mnh cng nh c gio dng tr thnh mt k s cng
ngh in t. Nm lp 8, Woz ginh gii nht ca Khng qun Hoa k v ch to c 1
chic my tnh lp rp t mt trm chic bng bn dn, 200 i t, 200 vi in t v 10
bng mch.

Hnh dng Jobs th khng khiu cn Woz th bo, l nh con gu. C hai cng s thch v
in t, v m nhc ca Bob Dylan. Ngn ng trong m nhc ca Bob Dylan kch thch
tnh sang to ca 2 ngi, nh h ni. u tin 2 ngi cng ch ra cc thit b nghch
ngm nh thit b ph hy sng tivi (ging nh chic iu khin t xa ngy nay) Mt
thit b i vo lch s v to ra dng tin bn hng u tin cho Jobs v Woz chnh l
hp Blue Box, mt thit b cu trm in thoi ng di. Jobs tng gi ging ngoi trng
Kissinger gi true ti Gio hong,. Khong 100 hp Blue Box c bn gn ht, v
Jobs ni Nu khng c phi v Blue Box, s khng c Apple ngy nay. Ti chc
chn 100% v iu ny.

I N TM S GIC NG

Jobs vi ti l mt cuc tm kim nghim tc, ti ho hc mun tm s gic ng,

mun bit thc s ti l ai v cch ti ha hp vi mi vt xung quanh
1975 Jobs i n , n New Delhi, c sc u tin l st cn t 72 kg xung 54 kg do b
tiu chy bi ngun nc y nhim bn.
Trong sut 7 thng lang thang t lng ny sang lng khc ti n , Jobs t b nh
tm ra mt ng ti cao, ngi c truyn cho Jobs s khn ngoan, Thay vo , ng tm
kim s gic ng qua chnh nhng tri nghim sng kh hnh, thiu thn v n gin ca
mnh. Nhng ng khng bao gi chm n c s tnh tm.
Jobs Vic quay tr v M l mt c sc vn ha vi ti hn c khi n n , Ngi dn
sng nng thn n khng s dng l tr ca h nh ta vn lm, m thay vo h s
dng trc gic. V trc gic ca h th khi phi ni, pht trin hn rt nhiu so vi phn
cn li ca th gii y chnh l cn c Jobs theo ui trong sut cuc i to nn
nhng sn phm nh cao ca loi ngi v cng ngh v thit k.
Tp thin vi Jobs gip B no c dn dn suy ngh chm li v bn c th thy
thi gian nh c ko di hn trong cng mt khong khc, v bn c th nhn thy
nhiu s vic hn so vi trc y. iu ny l gii c mt phn ti sao Jobs c th
sc mnh tham gia vo mi kha cnh sang to ca Apple.

Sng to my tnh c nhn u tin tn Apple I

Cc bui thin nh hng sang v cc bui d thnh cc lp vt l ti Standford l s th

hin s gic ng tm linh v cng ngh trong Steve Jobs. Nhng bui i lm hng m ti
1 cng ty my tnh nui gic m v mt s nghip kinh doanh ring.
1971 mt slogan ca n bn Whole Earth i vo cuc i, s nghip Steve Jobs Stay
Hungry. Stay Foolish, nh tn ch cho mi hnh ng.
1975 t cu lc b my tnh Homebrew, ngi ng sang lp Steve Woz phc tho ton
b tng v mt my tnh c nhn Apple I. Ngy Ch nht 29/6/1975 mt ct mc quan
trng vi my tnh c nhn. Bt c ai cng c th g 1 k t trn bn phm v s thy n
hin th trn mn hnh. Woz mun chia s my tnh cho mi ngi, Jobs khuyn nn kinh
doanh. C 2 bt u cng ty my tnh ring vi s vn 1.300 USD vn lu ng, bn
thit k cho mt sn phm, v mt bn k hoch. Chn tn cng ty Apple Computer.
Bc tin u tin bn hng l ti chnh cu lc b my tnh, vi hp ng u tin l
50 b bng mch cho 1 thnh vin c cc ca hng bn l. Nm 2010, nh u gi
Christine u gi thnh cng 1 bng mch ny gi 213 ngn USD. Jobs bin gara oto ca
b mnh thnh tru s cng ty, sn xut Apple I. Thu dch v callcenter tr li dch v
ca cng ty cho ra dng mt cng ty.
1976 tham d trin lm u tin v my tnh, a Apple I chnh thc ra cng chng. Tuy
nhin Apple I c nh gi nhch nhc, thiu kin thc sn phm v marketing.

Nguyn tc thit k ca Apple do Jobs xy dng theo trng

phi Bauhaus
n gin + Biu t ngha tinh thn; Hp l v kh dng da trn ng nt hnh thi
cn i; Nhy cm ngh thut cng kh nng sn xut hng lot; Khng nn c s phn
bit gia ngh thut to hnh v thit k cng nghip.
Jobs nhn mnh nhiu ln Chng ti s lm cho chng tht thun khit, ti sang v
phn nh chn tht rng tht s l cng ngh cao ch khng phi l mt v ngoi nng

n... Jobs ni l cch tip cn ca chng ti. Rt n gin. Chng ti ang thc s
lm cho nhng sn phm ca mnh c cht lng nh nhng vt c trng b Bo tng
Ngh thut ng i. Cch chng ti iu hnh cng ty, thit k sn phm, qun g co,
mc ch cui cng l lm cho n n gin. Tht n gin. Jobs ni Ti lun tm thy
trong Pht gio ni chung v Thin gio Nht bn ni ring s tuyt vi v mt thm m.
iu tuyt vi nht m ti tng thy l cc khu vn xung quanh Kyoto. Ti v cng xc
ng bi nhng g m nn vn ha sn sinh, v nhng iu y trc tip bt ngun t
Thin gio.
Chm ngn thit k ca Jobs: Ngh thut v i s gy nh hng ch khng i theo th
hiu.
Quan im Hnh ch nht vi gc bo trn l quan im thit k xuyn sut ca Jobs trn
tt c cc sn phm Apple t nhng nm 80 n tn ngy nay. n gin l xung quanh
chng ta c rt nhiu vt bo trn gc nh bn, bin s xe, ca knh t, bin qung co,
bin ch ng,
Phng ch l mt thnh cng khc bit ca Macintosh, xut pht t nhng iu Jobs hc
c ti lp th php i hc Reed. Do Mac c lp trnh nh phn, n c th a ra
mt chui cc phng ch bt tn, t nhng kiu tao nh thanh thot cho n k quc l
lng, v biu hin chng tng im nh mt trn mn hnh. em li li ch kinh doanh cho
Apple, l kh nng ha tuyt vi gip y mnh ngnh cng nghip xut bn.
Vi Jobs, mt sn phm thit k ch c chp thun cho n khi tha mn cm nhn
bng trc quan. Bng cm nhn trc quan v con mt thm m ca mnh Jobs to ra
nhng thit k tinh t, n gin, bn vng theo thi gian ti 15 nm dng my Mac.
Tm ngi ti, lun l cch Jobs kha lp nhng ch thiu v sang to trong Apple.
Esslinger nh thit k ngi c l mt v d cho s thnh cng ca Jobs.
Nguyn tc thit k na ca Jobs l chi tit khng nhn thy cng phi p v tinh t. V
vy cc bng mch bn trong Mac lc no cng thng hng, p .
i vi v hp my Mac, nguyn tc l Ngi ta nh gi mt quyn sch qua ba ca n,
v th i vi hp ng ca Macintosh Jobs yu cu nhn vin thit k i li n 50 ln.

Mt iu t tng thng cho tc phm Mac l 46 ngi trong nhm thit k cng nhau
k tn v c khc chm trong mi v my Mac, l mt s biu t ngha tinh thn ca
nhng Ngh s ch thc ti Apple.

L ra mt my Mac, mt s kin truyn thng thi i

La chn thi im: Gii u bng ln nht M, vi 96 triu khn gi xem.

n tng: Mn hnh ti vi ca 96 triu khan gi en ngm trong 2 giy, ri mi hin ln
on ngi v hn, u trc m ch h b thng tr bi nhng tp on my tnh lnh lo
Thng ip Vo ngy 24 thng 1, cng ty my tnh Apple s gii thiu my tnh
Macintosh. V bn s thy ti sao 1984 khng ging 1984.
Hiu ng: c nh gi lan truyn nh virus trong k nguyn cha c Youtube. c
bnh chn l on qung co hay nht ca mi thi i bi TV Guide and Advertising Age
bnh chn.
L ra mt sn phm din ra honh trng vi 2.600 khch mi, hng trm phng vin, Jobs
kim tra cht ch tng chi tit chun b cho n c nh sng. Bui ra mt bt u vi mt
bi ht ca Bob Dylan.. cho my Mac t pht ra m thanh ni v mnh.

Toy story cu chuyn chi

Jobs m nh bi chi tit thit k ti Disney, ng cm thy Pixar ph hp va vn vi
Disney. ng i tip mt bc thuyt phc Katzenberg ca Disney hp tc cng Pixar lm
phim thay v ch cung cp thit b my tnh phn cng, mm cho Disney. Katzenberg ng

 bi John Lasseter mun li Pixar khng sang Disney. Sau vi thng 5/1991, hai bn k
hp tc, 12,5% l phn doanh thu bn v.

tng Toy Story xut pht t mt nim tin Jobs v Lasseter thng nht chi s cng nhau:
Tt c cc sn phm u c gi tr tn ti ct li, l mc ch m v chng mi c
lm ra. i vi chi, mc ch tn ti ca chng l cho tr em chi, v v th, tn ti
ni s vn c khi b vt b hoc b tht th trc nhng mn chi mi. Mi ngi ai
cng tng tri qua cm gic au thng tha nh khi nh mt chi. Cu chuyn ca
chng ti c k di gc nhn ca anh bn chi, khi anh ta b nh mt v c gng
tm kim li cm gic quan trng nht vi mnh: c chi a vi l tr. l c s cm
xc cho s tn ti ca chng.

G, , Thp, Knh
19/5/2001 ca hng u tin ca Apple khai trng ti Tysonconner bang Virginia vi bch
chng khng l t duy khc bit in hnh Yoko v John trn ging. n 2004, trung bnh
mi tun, mi ca hng Apple n 5,400 khch, vo nm cc ca hng t mc doanh
thu 1,2 t o la M, mt k lc mi trong nghnh bn l do cn mc t la.

Mt chic cu thang thy tinh nh bay vo khng gian m Jobs sng to ti NeXT c
lp li ti cc ca hng Apple. ng chi tit n mc, mu xm ca tm bin hng dn
vo nh v sinh cng c ng la chn trong na ting ng h tm mu xm hp l
nht.

ng chn loi lt thnh Florence Italia, c vn mu xm-xanh, ti m ca gia nhIl

Casone Firenzuola, ngoi Florence, ni ng tng lang thang sau khi b ui khi
Apple, phi c dng lt li i trong cc ca hng ca Apple.

Ti ca hng Apple cn c mt quy, gi l quy thin ti, ni s t nhng con ngi

thng minh ca Mac.
Tt c nhng am m ca Steve Jobs v h thng ca hng Apple c nhng tri nghim
v t hi tt c ti ca hiu s 5, Mahattan, NewYork, m ca 24/7. Ca hng c p
bng 18 tm knh ln, y l mt tc phm giao ct gia m thut v k ngh. Jobs by t
nm 2010 ca hng ny thu li trn mt vung nhiu hn bt c ca hng no trn th
gii. 7/2011, Apple c 326 ca hng. Doanh thu trung bnh hng nm mi ca hng l 9,8
t -la.

Thit k

Ban u v nhm m ly mt knh, sau 9 thng thit k hon chnh, Jobs i mun
knh hin th n tn cc cnh, v v vy cn phi lm li v, vic ny ng ngha vi vic
bng mch, ng ten, b vi x l bn trong phi lm li tt ph hp vi mt lp v thp
khng g, mng. Khao kht cu ton ca Jobs chnh l im ny. Khao kht kim sot ca
Jobs cao n mc v ngoi in thoi khng th m ra c k c vic thay pin. Jobs pht
hin ra ngi ta c th m in thoi ra sa cha, ng dung vt Pentalobe khng th
lm gi v khng mt tuc n vt no ngoi th trng m c.