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Chunking – Hierarchy of Ideas

To chunk up on a piece of information, use one or more of the following questions:


What is this an example of?
What is this a part of?
What is the intention?
For what purpose?

To chunk down, use one or more of the following questions:


What is an example of this?
What is a component/part of this?
What/who/where specifically?
Story Telling – Make your message sticky
(Source: Chip and Dan Heath – Made to Stick)

Simplicity

Unexpectedness

Concreteness

Credibility

Emotions

tell Stories

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