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Brand Positioning of Scorpio
Brand Positioning of Scorpio
SCORPIO
Presented By
KushalDey(314SM1005)
INTRODUCTION
Mahindra Scorpio
Mahindra Xylo
Mahindra Jeep
Mahindra Champion
Bolero
Mahindra Axe
ALTERNATIVE BRAND
POSITIONING OPTIONS
AFTER EFFECTS.
SWOT ANALYISIS
STRENGTH
Cross Functional Team
Strong Brand Image
Attractive Pricing
Offerings are of high quality,
reliable, luxurious, durable.
Maintanence cost is low
WEAKNESS
Confusion about selection of
niche
One Manufacturing Unit
Limited international market
OPPURTUNITIES
Growth in urban market
Exploration of previously
ignored niche
Newer innovations
THREATS
Competition from foreign
and Indian companies
Increasing Fuel prices
THANK YOU
REFERENCES
http://articles.economictimes.indiatimes.com/
2012-06-17/news/32270172_1_alan-duranteproject-scorpio-pawan-goenka/2
http://www.mahindrascorpio.com/home.aspx
http://en.wikipedia.org/wiki/Mahindra_
%26_Mahindra_Limited
http://www.etstrategicmarketing.com/Smmarc
h-april04/art7.html