TopLine MD Press Release Distribution Options

Below is a comparison of PR Newswire and Marketwired. Both companies offer

National, Regional and Florida-only distribution. Below is a breakdown of the distribution
and the costs. Based on pricing, and since our goal is to generate as much visibility as
possible, the national distribution by Marketwired is recommended.

National Distribution Cost

PR NEWSWIRE SINGLE PRESS RELEASE

MARKETWIRED SINGLE PRESS RELEASE

$1000 for 500 words

$849 for 500 words

Each additional 100 words, pay $250

Unlimited word count, pay N/A

PR Newswire is the better choice if your press releases remain under 424 words.

Analyzing the cost per word for each option:

Option

Word Value in 400-Word

Press Release

Word Value in 500-Word

Press Release

Marketwired Press Release

Package

$1.50

$1.20

Marketwired Single Press Release

$2.12

$1.70

PR Newswire Single Press

Release

$1.98

$2.00

Marketwired options decrease in price as word count increases while PR

Newswire increases in price as word count increases.
Packages
Value of Utilizing a Marketwired 4 Pack of US National Press Releases (Payment Upfront)

1
Press Release

2
Press Releases

3
Press Releases

4
Press Releases

Purchasing
each PR indv

$849

$1,698

$2,547

$3,396

Purchasing 4
Pack

Worth $600
Savings: $249

Worth $1,200
Savings: $498

Worth $1,800
Savings: $747

$2,400
Savings: $996

Each US National Press Release includes:

National Distribution to the AP
Up to ten trades per release (distributed nationally)
Ability to send to your own personal lists
Unlimited Word Count
Unlimited use of Multimedia (video and pictures)
24/7 customer service and support
News Dashboard Report and social analytics

Regional Distribution Options and Costs:

PR Newswires Southeast Region

Marketwireds Atlantic Seaboard Region

AL, AR, DC, FL, GA, KY, LA, MS, NC, SC,
TN, VA

CT, DC, DE, FL, GA, MA, ME, MD, NC, NH,
NJ, NY, PA, RI, SC, VA

$545 for first 400 words

$449

$135 for each additional 100 words over 400

Unlimited word count

Florida-only Distribution Cost, Single Press Release

Word Count

PR Newswire

Marketwired

Savings

400 words

$350

$449

$99 with PR
Newswire

500 words

$465

$449

$16 with
MarketWired

600 words

$580

$449

$131 with
MarketWired

700 words

$695

$449

$246 with
MarketWired

Included Visual Communication Strategies:

PR Newswire
Does not include the ability to add images

Marketwired
Ability to add video and images
Free of charge