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BCG & GE Matrix: Sybms
BCG & GE Matrix: Sybms
BCG & GE Matrix: Sybms
SYBMS
Group Members
NAMES
Kajol Dave
Aditi Desai
Nidhi Desai
Bhoomi Dhakan
Neha Dhebe
Chirag Dodiya
Shrujal Doshi
Stars
All time high
demand
Cash Cows
Revenue Generation
STRONG
Ratings: 4.5/5
Cost: 26RS
MEDIUM
Masala Grill
WEAK
McAloo Tikki
Ratings: 3/5
Cost: 45 RS
DOGS
CASH COWS
Mc Spicy Chicken
Mc Flurry
Ratings: 3/5
Cost:75 RS
Ratings: 3/5
Cost:67 RS
LOW
MEDIUM
MARKET SHARE
HIGH
GE Matrix
GE Matrix - Foundation
Developed by Mckinsey in 1970
Also Popular as Directional Policy Matrix
Consists of 9 cell matrix
Same as BCG Matrix Just Better
Zones of GE Matrix
GE Matrix - Google
Ratings: 5/5
Ratings: 4/5
According to Wall Street Journal and Current Users
Ratings: 3/5
GE Matrix
4 cells
9 cells
Classification i.e.
high/medium/low and
strong/average/weak
Conclusion