DONG A FOOD JOINT STOCK COMPANY

A NGOC NGHIA GROUPS COMPANY

w ww . d o n g a f o o d . v n

TM NHN 2015

L cng ty tin phong trong chin lc pht trin

a ngnh ca NNG, DAF quyt tm tr thnh mt
trong nm doanh nghip thc phm bnh ko
hng u Vit Nam.

CAM KT

Mi thnh vin ca DAF cam kt lun xy dng

Cng ty v to gi tr thng d cho C ng da
trn nn tng:

Cht lng ca sn phm, dch v

S tin cy v c trch nhim ca thng hiu
Sng to trong mi hot ng
To dng gi tr thng qua s a dng, khc
bit v cc gi tr cng thm

NH MY

Nh My Ty Ninh

t chun ISO 22,000:2005 HACCP

GMP

Dy chuyn thit b hin i vi mc t

ng ha cao

Cng ngh c quyn chuyn giao t Hn

Quc v Ty Ban Nha.

Din tch 1.9 ha.

CHNG NHN CNG NGH

Thit b, dy chuyn t ng, khp kn theo cng ngh

Hn Quc & Ty Ban Nha
Chng nhn ISO 22,000:2005 bi TUV Sud Germany
HACCP certified

SN XUT
M hnh dy chuyn sn xut bnh
Cartonning
machines
Packing machines

Auto feeding
system

Dough feeding

Mixer

Cooling tunnel

Dough aerator

Gas fried oven

Chocolate coating
& decoration

Cream aerator & Mixer

Handling & Sandwiching System
Water Jet Cutting
Sterilizing Device

SN XUT

Nguyn
Liu

Thnh
Phm

Phi Trn

ng
Gi /
Hp /
Thng

L Nng

Ct Bnh

Lm Lnh

Ph
Chocolate

CC DNG SN PHM

DAF

Bnh
Chocolate

LaDeli

Peppie

Bnh Que

Maspie

Wismo

Bnh
Cookie

Bnh Mm

Tik

Gato

Majestic

Regally

CHOCOLATE PIE

Chocolate ph

Kem Marshmalow

Kem trang tr

Bnh mm

DELIPIE - LADELI

Dng sn phm cao cp tiu chun chu u

DELIPIE - LADELI

c bit sn phm mi LaDeli Vi 100% Kem sa

ti.

DELIPIE

a L

Khu vc thnh th - tp trung cc tnh/thnh ph ln.

Nhn Khu

C nam v n, tui t 26-45, thu nhp kh tr ln

Tm L Tiu Dng

Sang trng, tinh t, phong cch c trng, ch trng thnh

phn cht lng, tnh cao cp ca sn phm

Hnh Vi Tiu Dng

Qu biu, quan tm thng hiu, mang tnh ma v ln

Phn Khc Gi

Cao cp

c trng sn phm

Nguyn liu cao cp, hng v theo phong cch chu u

PEPPIE

Dng sn phm trung cp vi cc hng v v qui cch

a dng, ph hp cho mi gia nh

PEPPIE

Sn phm Peppie mi, vi Chocolate Thy S

PHN KHC KHCH HNG

a L

Khu vc thnh th, ngoi . Tp trung 36 tnh/thnh ph ln.

Nhn Khu

N, tui t 18-30, thu nhp trung bnh, kh

Tm L Tiu Dng

Ti tr, nng ng, chia s, bt u ch trng v thnh phn c

th tc ng n sc khe

Hnh Vi Tiu Dng

Tiu dng ti nh, chia s cho mi ngi xung quanh

Phn Khc Gi

Trung cp

c trng sn phm

Hng v a dng, quen thuc, ph hp khu v a s ngi tiu

dng, vi nhiu s la chn v qui cch bao b, p ng nhu cu
a dng

MASPIE - GATO

Dng sn phm ph thng, ph

hp ti tin ngi tiu dng vi cc
hng v c trng quen thuc.

MASPIE - GATO

Sn phm bnh mm Gato c

lm t thnh phn nguyn liu
100% trng ti v da t nhin.
Qui cch a dng khay, dy treo
ph hp nhu cu s dng

PHN KHC KHCH HNG

a L

Khu vc ngoi , nng thn

Nhn Khu

N, tui t 18-30, thu nhp B, C, D

Tr em, tui 6-14, thu nhp B, C, D

Tm L Tiu Dng

Nhiu mu sc, tin li, hng v truyn thng, quen thuc,

quan tm v gi

Hnh Vi Tiu Dng

Tiu dng ti nh vi cc bao b dng ti, x bn l vi bao b

dng khay, dy treo. n chia s ti nh hoc tr em mua tng
ci.

Phn Khc Gi

Ph thng, gi r

c trng sn phm

Hng v ph thng, quen thuc. Bao b ph hp bn l theo

n v ci

BNH QUE

Chocolate ph

Bnh gin
dng que

Lp ph gia v

Bnh que ph gia v v ph chocolate, DAF l cng ty u tin

ti Vit Nam sn xut thnh cng bnh que theo cng ngh
Nht Bn

BISCUIT STICK

Bnh que ph gia v tm nng, sn nng v pizza ph mai hp 22g v

40g

WISMO ORIGINAL

Bnh que ph chocolate nu, chocolate trng v kem du hp 22g v 40g

NATURAL BISCUIT STICK

DAF tip tc tung ra cc sn phm mi dng ti nha, ly nha vi cc

hng v a dng, thm ngon v gi c ph hp.

BNH QUE

Cc sn phm mi vi bao b, hng v sn phm ci tin

PHN KHC KHCH HNG

a L

Khu vc thnh th, ngoi . Tp trung 36 tnh/thnh ph ln.

Nhn Khu

Nam, n, tui t 15-22, thu nhp trung bnh tr ln

Tm L Tiu Dng

Ti tr, nng ng, chia s, bt u ch trng v thnh phn

c th tc ng n sc khe

Hnh Vi Tiu Dng

Tiu dng bn ngoi, chia s cho mi ngi xung quanh

Phn Khc Gi

Trung cp

c trng sn phm

Hnh dng bnh c o dng que, gin, hng v mn, ngt

a dng

CHT LNG, CNG NGH

Nguyn liu cao cp nhp khu M, c, B
Cng ngh sn xut c quyn chuyn giao trc tip t Hn
Quc & Ty Ban Nha. m bo dinh dng, c li cho sc khe
v m bo an ton v sinh thc phm.

CHNH SCH GI

Chnh sch gi tip cn th trng cnh tranh so vi cc sn

phm cng loi, i km chnh sch chit khu v h tr hp dn.

HOT NG H TR KINH DOANH

Chng trnh chit khu, qu tng km, cc loi POSM phong ph, a dng
h tr trng by ti im bn, trang tr quy, , k

PHN PHI
Knh phn phi a dng vi GT, MT, KA v xut khu
c bit sn phm bnh que c th m rng i tng mua
hng nh: Xe thuc l, Karaoke, Qun n, Minibar khch sn,
Quy check out siu th, ca hng tin li

HOT NG MARKETING

TVCs ph sng ton quc

TV shows, game show: Ti tr cc
chng trnh Ting Ca Hc ng
(HTV), Ha Nhp am M (BTV), Bi
Ht Vit (VTV)

HOT NG MARKETING
Print ads tp trung vo cc tp ch cho gii n v teen nh Tip
th gia nh, th gii vn ha, mc tm
T chc events v m ca nhc
Thc hin chng trnh pht mu
dng th ti cc siu th, trung tm
thng mi v a im c s kin
ln

HOT NG MARKETING

Chng trnh th co trng qu Hi-tech t

vi cc qu tng hp dn nh iPad 2,
iPhone 4, netbook vaio, my nh KTS
Sony, Chng trnh tng v xem phim ti
cc h thng rp trn ton quc
Chng trnh khuyn mi tng qu cui
nm v tt m lch nh hp nha, ly thy
tinh, bao l x
Ngoi ra DAF ang tip tc xy dng cc
thm cc chng trnh m bo cc
sn phm c c s nhn din tt nht
t pha ngi tiu dng

HOT NG MARKETING
Qu tng mang tnh su tp cho tr em
(Game Card)

IM KHC BIT CA SN PHM DAF VI CC SN PHM KHC

Tiu Ch

Sn Phm DAF

Sn Phm Khc

Hnh dng

Dng thanh di

Dng trn

Chocolate ph

Chocolate trng

Chocolate nu

Trang tr

Khng

Kt cu bnh

Khng gy ri vi

D ri vi

Mi v sn phm

a dng

Tiu chun

Bao b

a dng

Tiu chun

Nguyn liu

S dng sa v trng
ti

Tng hp

DONG A FOOD JOINT STOCK COMPANY

w ww . d o n g a f o o d . v n